THE LOAN STARS TRAINING LIBRARY
Training • Prospecting • News • Tools
Welcome to the Loan Stars Training Library! Your central hub for everything you need to succeed as an ARF Financial Referral Partner.
Whether you’re just getting started or scaling your deal flow, this library is designed to help you submit smarter, close faster, and earn more commissions and bonuses.
Here you will find short training videos, proven sales scripts, marketing tools, and compliance resources. All built to help you confidently present ARF’s financing solutions and maximize your commissions.
Your success starts here. Let’s get to work.
Our training videos are designed for speed, clarity, and real-world application. Each video is short, focused, and built to help you understand how to Identify strong deals, position ARF products effectively, use Stella and maximize your commissions.
Learn fast. Apply immediately. Close more deals.
Short on time? Start here.
This 10-minute training path covers the most important fundamentals to get you up and running immediately:
Meet Stella: Your AI Loan Assistant (2 MINS)
Minimum Qualifications (5 MINS)
Your Commissions Explained (3 MINS)
This quick overview highlights how ARF empowers Referral Partners to fund more deals, earn up to 8% commissions, and deliver smarter financing solutions to their clients.
From initial submission to funding, you’ll see how ARF handles the heavy lifting so you can stay focused on building relationships, growing your pipeline and earning more commissions.
From initial review to underwriting, approval, and funding, you’ll see how our team and technology work together to evaluate your deal quickly and efficiently.
Learn the key criteria every deal should meet, including revenue minimums, time in business and how existing cash advances can impact eligibility.
Discover how Stella evaluates your deals in as little as 60 seconds, giving you instant feedback on viability based on ARF Financial’s underwriting criteria.
In this video, you’ll discover simple strategies to earn more per client, build long-term revenue streams, and turn one funded deal into ongoing income over time.
Learn how the 8% commission works, including your 4% upfront and 4% residual income. We’ll also explain how each new draw can increase your earning potential.
Learn how hitting key milestones starting at just $250,000 in eligible fundings unlocks cash bonuses, with higher tiers offering even bigger rewards, all the way up to $100,000 annually.
Learn how to leverage your dedicated referral partner URL to capture and track deals automatically, and where to use it for maximum impact across all channels.
This is an important update about your assigned Referral Partner URL. Watch now to ensure your referrals continue to be tracked accurately and without interruption.
We’ll show you how to position yourself with confidence, use the right language, and quickly communicate value so gatekeepers see you as relevant not interruptive.
Learn where to find the right partners from accountants to equipment vendors and industry specialists and how to approach them with a compelling value proposition.
Learn what causes delays after a client is introduced, including missing documentation, slow responses, and unclear expectations and more importantly, how to prevent them.
Get a clear breakdown of ARF Financial’s full suite of financing solutions including revolving lines of credit, interest-only options, term loans and flex pay loans.
We break down the most frequent pushbacks such as rates, terms, timing, and trust and show you how to respond with clarity, value, and confidence.
Prospecting & Converting Merchants for Business Financing
The following are high-impact sales scripts and conversation guides that Referral Partners can use in real-world scenarios. These are designed to feel natural, consultative (not salesy) and aligned with how top-performing Referral Partners actually win deals.
Market Intelligence to Help You Close Smarter Deals
Access in-depth reports, economic insights, and lending trends designed to help you understand the market, guide your clients with confidence, and position yourself as a trusted financing expert.
To help our referral partners succeed, we offer marketing materials to assist them in promoting our loan products and services to their clients. Loan Star partners can take advantage of the available marketing materials and customizations to further maximize their sales efforts.
Whether you are focused on cold calling, digital marketing, social media, email or direct mail, we provide support and resources to help you promote ARF’s loan products. Below are instructions for requesting co-branded marketing materials and customizations or downloading self-serve, writable PDFs.
Co-branded Marketing Materials & Customizations
Our Loan Star partners can receive the following marketing materials and customizations for $250:
• Custom ARF Landing Page
• Co-branded Online Application
• Co-branded Marketing Materials
To request your cobranded materials and customizations, please contact your ARF Loan Consultant. He/She will send you the Payment Form (example below) via DocuSign. Once payment has been processed, allow 7 – 10 business days for completion of your materials.
Self-Serve Marketing Materials
Loan Stars can download writable PDF versions of our marketing materials. Simply select the PDFs you want and download them to your computer. You can then enter your contact information in the bottom right corner of the file. If you have questions or need assistance, please email funding@arffinancial.com.
Compliant Loan Application Form
Please contact your assigned Loan Consultant if you are uncertain whether your loan application meets the legal requirements for submission to Stella. We will review the legal language and inform you of any necessary revisions. Alternatively, you can access our current compliant loan application via the link below, available for white-label use. This version is fully editable, allowing you to incorporate your company information.
Professionals With Decades of Experience To Help You Succeed
ARF Financial assigns an experienced financial consultant to personally guide your clients through the application, approval and funding process. Our seasoned support has helped thousands of clients reach their business goals. Whether they are seeking funds for growth or simply to meet an unexpected cash shortfall, our loan professionals will work with you and your client to customize a loan to meet their individual business needs.
Steve Glenn
Phone: (281) 538-8311 ext 2101
Email: sglenn@arffinancial.com
Celeste Deal Maunoir
Phone: (832) 561-1424
Email: cdeal@arffinancial.com
Steven Ensworth
Phone: (754) 229-4040
Email: sensworth@arffinancial.com
Marie Lokmanyan
Phone: (310) 406-8140
Email: mlokmanyan@arffinancial.com
John Cosentino
Phone: (913) 491- 2926
Email: jcosentino@arffinancial.com
Kendall Severson
Phone: (310) 433-7925
Email: kseverson@arffinancial.com
Laura Claydon
Phone: (469) 422-4818
Email: lclaydon@arffinancial.com
Joshua Movtady
Phone: (516) 650-6627
Email: jmovtady@arffinancial.com
We want to make you aware of an important update to your assigned Referral Partner URL. Due to a recent change in Salesforce’s terms of service, our application links have been re-routed from force.com to my.site.com. This means your old RP URL will no longer work to send merchants to our loan application portal. Your new link has been sent to you via email. We encourage you to immediately swap out your old links in your email and ad campaigns. This ensures your referrals continue to be tracked accurately and without interruption.
EXAMPLE
OLD PATH: https://arffinancial.force.com/portal/ARFRegistration?RPId=003f12345678CrARF
NEW PATH: https://arffinancial.my.site.com/portal/ARFRegistration?RPId=003f12345678CrARF
If you have a personalized landing page as part of your paid marketing materials package, our team has already updated those links for you. If you did not receive or deleted the email containing your new url, there is a way to manually make the edit by simply replacing force.com with my.site.com in your existing links. Please ensure you make this change before sending to merchants or using your dedicated RP URL in any email campaigns or paid ad campaigns.
We encourage all Referral Partners to use our preferred AI submission method, Stella, to process your deals by emailing stella@arffinancial.com. Be sure to include the completed loan application and 3 months of bank statements when sending your deal. Stella automatically assigns the deal to you so there is no need to send out your RP URL to your merchants.
If you have any questions or would like assistance, please reach out to your assigned Loan Consultant, we’re here to help ensure everything continues running smoothly.
Industry-Leading Loan Products
Your business is always evolving. Wouldn’t it be great to have a financial product flexible enough to evolve with it? Now you do! Our new Revolving Line of Credit – BANKROLL, provides the max loan approval, a fixed loan term up to 36 months, and a fixed weekly payment – plus the flexibility to pay down or draw funds on an unlimited basis!
Think of it like our Bankroll Revolver on steroids. Our IO-Bankroll Revolving Line of Credit has all the great benefits of Bankroll coupled with an interest-only period of up to 1 year! Clients can enjoy unlimited draws and partial principal paydowns and only pay the interest for up to a year!
Client Testimonial Video
“Finding a lender that understands your business is huge! It’s been a 25-year process of locating the right financing for my restaurant – just all dead ends. I met with Celeste from ARF Financial on a Monday and it was a done deal by the end of the week. I used the money to re-invent my entire concept, doubling my sales from $1,000,000 to $2,000,000 a year, it was crazy!”
Our one-on-one support can help you succeed!. Use the button below to find a loan consultant near you.
What Our Customers Are Saying
Quick and Easy Online Application
The quickest way to apply is our convenient online application. Get approved in 24 to 48 hours! There are 5 easy steps, It only takes 10 minutes and won’t affect your credit!
