Welcome Circle of Rewards Members!

Capital Connections, just as it sounds, is the connection with you, our Circle Members, to get the scoop on all the latest promotions, webinar information, contests, prospecting tips, product and underwriting changes as well as success stories from other members. If it’s happening in our Referral Partner Membership Program, you can find out about it here.


Upgrade to Our CEO Circle and Save $250!


It’s the perfect time to become a CEO Circle Member with increased commissions, performance bonuses and a new Loan Investment Program! Check out the chart below for all the valuable upgrades.

*Regular amortizing term loan or Flex Pay loan with terms of 39 weeks or longer. To retain the Circle of Rewards benefits detailed above, CEO member must maintain an active membership which requires payment of an annual membership fee. Upgrade offer ends 5/31/2022.

If you’re ready to take advantage of all the added benefits to our CEO Circle Membership, click the button below to request your upgrade and receive $250 Off the membership fee.

Want to learn more about these changes? Register for our next webinar held on Tuesday, May 10th at 11:00 am ET. We will cover all the added benefits/upgrades to our CEO Circle Membership.


$250 Off CEO Membership in May

Time to Upgrade and Earn 8%!

With increased commissions, performance bonuses, and a new Loan Investment Program, it’s the perfect time to upgrade to our CEO Circle! Even better…during the month of May, you can take 25% off the cost to upgrade and start earning 8% now! That’s a $250 savings.

(Offer Expires May 31, 2022)


WINDFALL Loan Investment Program

Where can you find an investment with IRR’s in the 30% range today? If you did, it would certainly be a windfall! That’s exactly what ARF is now offering its Circle of Rewards CEO Members by allowing them to invest in the loans they fund with ARF! Welcome to the new WINDFALL program designed to build wealth among our CEO Member Partners! CEO Members can now invest an amount up to 10% of a loan a they fund and reap the WINDFALL!


Upcoming Training Webinars

The best way to be successful is to stay educated! Join us during our monthly webinars to learn more about our program. Our full training webinars are held twice a month and a breakout session webinar is scheduled once a month on a variety of topics.

Review Past Webinars in our Library


Success Stories

We love to see our Referral Partner Members succeed and share their successes with others. Maybe we’ll feature one of your funded deals here next!


Join the Circle of Rewards

Have you thought about joining the Circle of Rewards Membership Program? Learn more about the program by viewing the presentation below or by visiting our Circle of Rewards page.

Circle of Rewards Overview Presentation


Circle of Influence

Are you growing your Circle of Influence? The larger your circle, the more money you’ll earn on override commissions from downstream fundings for as long as your an active CEO member!

How Do I Become an Influence Leader?

Circle of Influence Benefits

(Does not apply to Founding Circle Members)

Need Help with Marketing ARF Financial?

Circle of Rewards members can take advantage of the available marketing materials and customizations to further maximize their sales efforts. Whether you are focused primarily on cold calling, digital, email and direct mail, we provide support and resources to help you sell ARF Financial.


Personalized Landing Page
CEO Circle Members receive a personalized landing page promoting their business as an ARF Financial Preferred Partner. Your landing page will include your logo, head shot and company contact details. All links, including the APPLY NOW button, will contain your dedicated URL which tracks your client activity. Clients will be automatically assigned to you when they apply. View sample personalized landing page here: Sample Landing Page


Cobranded Marketing Materials
Another great benefit of partnering with ARF Financial is our cobranded marketing materials to support your sales efforts. Referral Partners will receive personalized PDF files which cover our various lending products, competitive advantages and how to qualify. Perfect for sharing with clients during sales pitches or discovery calls. View sample marketing materials here.


Dedicated URL
All Referral Partners are assigned a dedicated URL designed to track in-bound application activity from your website, emails, social media and other outreach efforts. Referral Partners are encouraged to insert their URL into email links, social media links and website links. When your clients use this link to visit the ARF Financial online application, our portal recognizes each link and assigns the loan application to you. See instructions on how to insert your dedicated URL into your links.


Pipeline Tracking Emails
When your clients apply for a loan with us, this triggers an email notification letting you know that you have a loan in play. This is called a Pipeline Email and it includes your merchant’s name, email, phone, requested loan amount, and underwriting status. Your Loan Consultant will contact you, then reach out to the client to move the application along, but we welcome your assistance to expedite the loan to funding. 

Our Unique Loan Products


BANKROLL – Revolving Line of Credit

Your business is always evolving. Wouldn’t it be great to have a financial product flexible enough to evolve with it? Now you do! Our new Revolving Line of Credit – BANKROLL, provides the MAX loan approval, a fixed loan term up to 36 months, and a fixed weekly payment – plus the flexibility to pay down or draw additional funds on an unlimited basis!


Interest-Only Flex Pay Loan

We believe growing your business shouldn’t mean sacrificing your cash flow, and with ARF’s new Interest-Only Flex Pay Loan it doesn’t. It now allows you to quickly access from $50,000 to $750,000 without collateral and low, interest-only payments for up to 1 year. And now, it also carries an optional Line of Credit with unlimited draws for up to a year!


Unsecured Lines of Credit

With a Line of Credit from ARF Financial, when opportunity knocks, business conditions change or unexpected expenses arise, your clients will be ready. It gives them 24-hour access to 5 separate loan drafts over a 6-month period. They can draw funds as needed and only pay for what they take!


Flex Pay Loans

Many merchants simply don’t dream big because they believe they can’t afford to borrow the funds needed to make those dreams real. Our Flex Pay loan solves that problem! Flex Pay allows your clients to defer up to 50% of their loan principal into the future, resulting in the lowest payments now!