Labor Day Marketing Tips to Try in 2022
Summer, we’re sad to see you go! But as the cooler temperatures [hopefully] roll in, it’s time to think about rolling out some new marketing strategies. Labor Day signals the unfortunate end of long, lazy days; beach vacations; backyard BBQs; and pop-up thunderstorms. It’s time to focus on back-to-school, longer commutes, cooler weather, and the impending holiday rush. Customers are ready to embark on a new season—can you say the same about your small business? Today we’re laying out some great marketing tips you can act on for Labor Day weekend at your business. Let’s go!
New Offers
Customers love a Labor Day sale. And anymore, it’s expected that your business is going to be celebrating the holiday with a great sale on something. U.S. News and World Report notes that come Labor Day, folks are looking for deals on back-to-school clothing, mattresses, and appliances. Big-ticket items that are hot over the summer are also expected to be offered at a steep discount, including grills, patio furniture, lawn equipment, and gardening supplies.
No matter what goods and services your small business offers, it’s a smart move to provide some type of incentive to stop by. Consider investing in new customers, who will ultimately become repeat customers if you play your cards right. New customer deals are a perfect way to grab the attention of those who may not otherwise visit your business. Try experimenting with different marketing tactics, such as in-store vs. online shopping, free shipping, or BOGO deals. Labor Day is a great time to experiment with new sales before the holiday shopping season hits.
Think Outside the Sale
Sales are great, but content is also king. Great content is what drives customers to trust your business and brand. It instills confidence in what you’re selling, which is priceless in the crowded world of commerce. Whether on social media, direct mail, email, or your website, sharing free content is a smart bet. Consider putting together Labor Day cookout menu ideas, fresh ways to start the school year off right, weekend getaway ideas, and more—get creative depending on what type of business you own.
Get the Word Out
A great sale means nothing if you don’t get the word out! Social media, emails, even banners on your website are all easy, inexpensive ways to advertise your upcoming deals and steals. Got a brick-and-mortar location? Stick to signage! Attractive posters or sidewalk signs alert passersby of what’s in store.
It’s also a nice idea to partner with local businesses to spread the word about your sales. Perhaps you could offer joint discounts with one of your business neighbors. This sense of community – where businesses are working with each other rather than against – is what brings consumers together.
Marketing your small business can feel like an uphill battle. As trends, consumers, and the economy shift, so must your strategy. That’s why the Financial Pantry is stocked with tips and insights on how to make the most of your marketing budget, whether it’s huge or humble. Pop over every week to see what’s cooking on our blog, and learn more about how our expert staff can help your small business reach financial success.