How Your Franchise Can Accommodate Truckers
How Your Franchise Can Accommodate Truckers
What would we do without truckers, the unsung heroes of America? According to AllTrucking.com, there are approximately 3.5 million truck drivers in the United States. Without their service, many industries would be obsolete including restaurants. Is your franchise being innovative to ensure that you’re accommodating to this large segment of service workers? Here are some ways your franchise can appeal to truckers and give them the hot meal they deserve.
Social Media Promotions
One way to give back to this group is to provide them with special promotions and use the right mediums to let them know about your offers. Facebook advertising will allow you to geo-target a trucker who is in your area which you can then serve an ad to them letting them know about your promotion. You can also utilize popular hashtags to ensure this audience sees your promotions like, #ThankATrucker, #MealsforDrivers, and #TruckDrivers. Make daily posts on your social media channels using these hashtags letting them that you’re there for them.
Easy Ordering
Unfortunately, truckers aren’t able to go through the traditional drive-thrus with their big rigs and trying to walk up to one is very dangerous if other cars aren’t expecting people to be in the lane. Your restaurant needs to provide an easy way for truckers to order their meal if your dining area is shut down and they can’t go inside. Providing them the ability to place orders online, allowing call-in orders, and creating an app are all ways that truckers can place an order and not have to worry about missing out on your meals.
Pickup Logistics
After a trucker places their order, does your franchise provide an easy way for them to pick up their order? First, they need a place to park. If your parking lot isn’t big enough for them to navigate, let them know. Also, provide them with suggestions of where they can park near your restaurant to pick up their order. Don’t forget to make it easy for them to find where to pick up their meal. Are they allowed to pick it up inside? Do they need to call when they arrive and it will be brought to their truck? Hashing out these logistics before they come will help alleviate any issues and frustrations that can be caused by the unknowns.
If your restaurant is open, make sure you’re accommodating for all types of customers. Sometimes the simplest tweaks to your operations will allow for a new audience to utilize your restaurant, which can create an increase in sales that may not have happened during this uncertain time. If your franchise needs help making adjustments to accommodate the new norm in eating out, let us know. We are still lending to restaurants across the U.S. to help them conquer this pandemic.