How to Promote Your Business on TikTok

How to Promote Your Business on TikTok

TikTok is a social media video app that boasts an average of 1 billion monthly users worldwide. Its popularity is undeniable. This video streaming app created a totally different way for users to advertise their own products and connect with clients on a new, unique level—and it’s entertaining as all get out.

That’s why we’re here to explore the top ways you can promote your business using TikTok. Ready? Let’s go!

Know What Works 

First and foremost, it’s important that you don’t dive into TikTok without a full understanding of the platform—what works, what doesn’t, what’s popular, what’s trending? You’ve got to get a lay of the land, so to speak, before you start posting things. TikTok is all about fun (and almost half of the people using the app are between the ages of 18 and 34, aka Generation Z)—keep your content light.

Determine a Cadence 

If you’re already engaged with Facebook and Instagram as a means to get the word out about your company, you likely already know what times of day your customers are engaged. As with any marketing strategy, it’s critical to keep tabs on how your tactics are performing. Luckily, TikTok gives you access to its analytics as soon as a video is posted. You can also opt for a TikTok for Business account for even more features. 

Be One-of-a-Kind

If there’s one thing we all know about TikTok, it’s that there is an endless amount of content—some of it is wildly entertaining and outlandish, and some of it is a goldmine for cooking hacks, beauty tips, and more. Folks are not navigating to the platform to get bummed out, so consider that when planning your posts. Keep things light and fun, but don’t lose sight of your brand voice and vision. TikTok is a wonderful place to showcase the more human side of your business, too. From impromptu interviews with your employees to real-life videos of customers using your products, this is definitely a place to think outside the box. Unsure where to start? Search the platform for trending hashtags and put your own spin on them!

Dive into Advertising 

TikTok Advertising is another way to boost engagement with your business. You’ll need to sign up for a TikTok for Business account first. Fully customizable, there are 3 key types of ads you can run: Brand Takeovers, which pop up as soon as a user opens the app; In-Feed Ads that are displayed at the bottom of videos or in a feed; and Hashtag Challenges asking users to complete a task and post the video with a predetermined hashtag.

Marketing trends are always changing, social media apps are constantly evolving, and content creators need to be at the top of their game to keep up with it all. As a small business owner, you’ve got to keep your ear to the ground of the latest and greatest ways to get the word out about your business. Stick to the Financial Pantry at ARF Financial to learn the latest tips, tricks, and strategies to help catapult your business to the next level.