Marketing Dental Implants: 3 Quick Tips
According to statistics from the American College of Prosthodontists, “More than 36 million Americans do not have any teeth, and 120 million people in the U.S. are missing at least one tooth.” These are the folks who could benefit greatly from dental implants. Dental implants are surgically placed “artificial roots” that serve as the base for replacement teeth. They function almost entirely as natural teeth, which is making them a highly popular choice for patients today. But many people don’t know anything at all about dental implants, meaning there is a great opportunity to up the marketing strategy on these game changers. A a balance of online and offline marketing is critical in getting the word out to prospective clients. Here, we’ll review three quick tips to get your dental implant marketing rolling!
Know Your Audience
A lot of the need for dental implants lies within an older age bracket, but there are still those who might want them as well. These could be young athletes who lost a tooth during play, or middle-aged folks in need of tooth repair after an accident. Still others would require dental implants due to sheer neglect, and that’s possible at any age or activity level. Creating what’s called a “buyer persona” will help you create content specific to each demographic you are trying to market to. A buyer persona details characteristics like age, location, occupation, etc. Look to your current clients, prospects, and referrals to really narrow down the type of people you need a persona on.
Blog All About It
Consumers love reading blogs because they’re a valuable source of information. Marketers love blogs for the same reason, plus it gives them a way to establish their business as one-of-a-kind. Your blog content on dental implants should cover a range of topics, including education and awareness, pricing, FAQs, etc. Videos and infographics are also helpful pieces of content, as well as patient success stories and testimonials. Remember – you created those buyer personas for a reason, so your blog needs to address all the “concerns” your expected clients would have.
Don’t Forget Direct Mail
Direct mail has gone through a lot of ups and downs in recent years. But the truth is, especially with purchases as important as dental implants, direct mail is worth its weight – according to research from Fundera, “70% of consumers say direct mail is more personal than online interactions.” You’ll be able to reach the patients in your local area with beautiful mailers that really stand out from the junk we so often receive. Plus, you can tailor the content based on your buyer personas. The best part about direct mailers is that they’re delivered to a person’s home and read through at a time when they’re not being bogged down with a slew of incoming emails and meeting invites.
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