Tips to Increase Bar Sales at Your Restaurant

If you are a restaurant owner or manager, bringing in new customers and increasing sales are a top priority. Good marketing, a detail-oriented staff and delicious food can definitely help. However, you need to use effective strategies to boost your bar sales which will increase your overall revenue.

Selling more alcoholic beverages may sound a tad complicated, particularly during the lunch hour when most people prefer drinking water or soft drinks rather than alcoholic drinks. However, there are several ways to boost your restaurant bar sales throughout the day.

You must think from the perspective of your customers and offer them what they really want! Spark their imagination. Cocktails are a great way of doing it. Come up with new recipes as well as reintroduce interesting ones, which are an essential part of the bar legend, especially ones that narrate a story. It can make the drink fascinating as well as make your clients feel as if they are in the inner coveted circle of cocktail connoisseurs.

1.       Serve Seasonal Drinks

Each new season presents a great opportunity to adjust and revamp your drink menu. As per Technomic’s recent Consumer Brand Metrics, almost 40% of customers aged 18 to 34 stated their favorite drinks and flavors tend to change with different seasons.

In addition, over 65% of millennials prefer to purchase seasonal items. Therefore, give your clients what they would like in the summertime, such as sparkling summer mocktails and tropical cocktails. In addition, when leaves begin to change, spiced fall cocktails and pumpkin ciders are always a go-to.

2.       Create an Exciting Infusion

Note that you can easily turn nearly any spirit into something new and extraordinary by infusing it with various items such as gooseberries and cinnamon.

Keep the spirit in a large container then marinate the spice or fruit in it for about five to eight days. The infusion will give the spirit a tempting and beautiful color and aroma.

3.       Limited Time Offers

You may set your limited time offer to run for a short period instead of an entire season. It can help bring a sense of urgency to your clients and tempt them to come back again before your offer ends. Come up with creative and novel ways to use your LTOs like on specific holidays such as the Fourth of July.

4.       Leverage Suggestive Selling Strategies

For your bar menu to resonate with your customers, you must ensure your bartenders and servers are trained well in the unique art of up-selling drinks. An effective and “non-salesy” way for servers to sell drinks suggestively while staying genuine is to have them suggest some of their favorite drinks to your customers. Maybe they love a special after-dinner drink, or you can craft a mocktail that can pair well with an entree.

Providing suggestions such as these rather than asking, “What would you like to drink?” is a great way to get clients to consider more than merely water – and you can do it without being pushy.

Call ARF Financial

If you need working capital to stock up or revamp your restaurant bar, contact ARF Financial. With a simple funding process, ARF Financial offers flexible loan terms up to 36-months, affordable rates with fixed payments. We can approve you in 24 to 48 hours and your credit will not be impacted by this application! APPLY NOW.