How to Start a Psychiatry Blog
Great content is the key to success, and having a blog for your psychiatry practice is fairly critical these days if you want to attract new patients and engage with your current ones. Plus, it’s a great way to promote your practice and solidify yourself as a name in the industry. If you’re looking to get started with a blog, here are a few pointers to consider.
Determine the Platform
First and foremost, where will your blog live? If you already have a website for your practice then that’s the most logical place to start. Carve out an area devoted to your articles that’s easy to find and well labeled in your site navigation. Don’t have a website yet? Social media sites like Tumblr are perfect for beginning bloggers, but sites like Wix and WordPress are free alternatives that give you greater control over your content. Especially handy is if the platforms are known for their customer service—it’s important to have technical help available as you’re dipping your toes in the blogging world.
Figure out the Content
If your psychiatric office specializes in one type of client, be sure your blog is focused heavily on that. But it’s also important to cover the industry as a whole if you want to make a name for yourself and your practice. Great topics to consider include coverage of psychiatry conferences and seminars you’ve attended, as well as the latest news in the industry. Having other psychiatrists write guest blogs for you is an ideal networking opportunity. And along similar lines, you should try writing guest posts for other psychiatrists’ blogs. This will enable you to showcase your skillset and drive new traffic to your site.
Get the Analytics
Data tells us the facts. Who is reading your blog articles? When is traffic to your site heaviest? What marketing strategies are working best to get folks to your site? Free resources like Google Analytics will provide crucial insights into everything you need to know to optimize your content, frequency of posting, etc. Be sure your site is registered as soon as possible to get that data flowing.
Set a Schedule
Consistency is important when starting and maintaining a blog. It’s easy to start off strong with post frequency and then begin lagging after a time. One method to combat the fatigue is to set a posting schedule ahead of time, and know what topic you’ll be covering that day. Got a few extra hours one morning? Crank out several articles to keep in a backlog and avoid running out of content.
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