5 Tips to Enhance Your Digital Marketing Strategy
If you have a small business, you likely have a website (we hope). When was the last time you really looked at it though, through the eyes of a customer? It’s important that business owners don’t just “set it and forget it” when it comes to their digital strategies, and this includes everything from your web content to your social posts and even email campaigns. Take a step back and really dive into your digital marketing inventory. Chances are, aside from the inevitable spelling error or broken link, there are a few things you could make improvements on. Let’s check out 5 quick tips to enhance your digital marketing strategy.
Email Optimization
Content like digital newsletters and transactional emails often gets overlooked for marketing placements, but these email types are prime real estate for a marketing tie-in. Emails should always include links to your social channels, and you can take it a step further by asking customers to share feedback on their experience with you via Facebook or Instagram, or even write a review of your business on Google. With minimal marketing effort, you can see big-time engagement for your brand.
Swipe Files
A swipe file is a must for anyone in the marketing space—from the professional to the novice. Swipe files are essentially repositories of marketing examples from your everyday web interactions. They can be examples of ads from magazines, cool emails you receive, websites, even social media posts. Housing these files in one location (it can be a file on your desktop or a Pinterest board, too) allows you to look at different marketing elements and create a new campaign all your own. Think of a swipe file as a type of inspiration board—and get creating!
Evergreen Content
You’re used to seasonal marketing (summer-inspired drink menus, Black Friday sales, etc.), but evergreen content is just as important to your marketing strategy. Not only does evergreen content save time and money and boost SEO, but it can be used whenever you need it. Don’t be shy to run the same campaign or email creative multiple times; even though you’ve seen it before, your new customers haven’t. This keeps you from constantly reinventing the wheel, plus the consistency achieved with evergreen content is what helps build strong brand recognition.
Landing Page Audits
Your landing pages, overall website, and paid ads should be audited regularly for messaging, imagery, promotions, and broken links. It’s important to make sure you’re not promoting a sale that expired months ago, or offering up links to your company website that aren’t working. Catching errors and inconsistencies early and often is a great way to keep your costs down and maintain your customer base.
Optimize for Usability
Websites should be fast-loading, have intuitive navigation elements, and are optimized for screen readers/the visually impaired. A user experience that’s as seamless as possible means customers will spend more time on your site—and that generally leads to higher conversions and ROI.
Marketing your small business can seem like a full-time job. That’s why the Financial Pantry aims to inform business owners like you of the latest tips, trends, and strategies needed to move the needle. Whether you need insight on creating a new email campaign or funding to hire a professional website designer, we’ve got the content and loan products for you. Browse our repository of articles, and then take a look at our loan offerings. ARF Financial has been in the business of helping entrepreneurs for decades—so, how can we help you?