3 Artificial Intelligence Examples for Small Business Success

In our recent article, How Small Businesses Can Grow with AI, we covered off on a few areas of your small business that artificial intelligence (AI) can enhance. But with this year’s e surge in AI adoption across nearly every corner of the globe, it’s time to tackle some specific examples of AI that can help push your business even further.

First, it must be stated unequivocally that AI is a powerful, versatile, and exciting tool that we’re learning more about every day. Put simply: if something can process information using machine learning rather than a brain, it has artificial intelligence. As Microsoft explains it, “The machine doesn’t know anything until you program it with the appropriate information. It’s not thinking, exactly; it’s responding to ‘if so’ and ‘if not’ statements.”

Build (or Rebuild) Your Website 

Websites are tricky to design and write effective content for, and this is an area where AI really shines. If you don’t have a website already, starting from the ground-up can be incredibly costly. It’s important that any small business website be easily discoverable by search engines—your business has a much higher likelihood of being a top hit if your website is stellar. AI-powered website building tools are a game-changer for entrepreneurs who aren’t so tech savvy. If you’ve got a solid plan of what your site needs to include, there are lots of great website builders that can churn out a site in seconds. Take a look at places like Wix, which is ideal for beginners who need a professional digital presence but lack the expertise (or time!) to do it themselves. Wix offers templates tailored to your business needs, and it can even help write your content.

When it comes to accessibility, AI also lends a helping hand. Not only can AI help you build a website, it can also examine your existing site’s usability and offer analytics on what buttons are being clicked the most, how many pages users view per session, and what areas of the website get the most interaction. Data like this is what enables your marketing team to hyper-target customers and prospects. The more you know about your audience, the better service you can provide.

Create Content 

Content generation is still a relatively new piece of the AI puzzle. At this point, a lot of what AI is capable of producing needs a human brain to step in and alter. Two examples of helpful tools are Grammarly and ChatGPT. Grammarly is a tremendous resource that even professional writers tap into, as it’s ability to check spelling, grammar, style, and tone are second only to an English professor (and it’s free). ChatGPT is ideal for generating ideas, answering questions, and conducting research. AI content writers can help spin up marketing copy in a flash.

 Design Targeted Ads and Emails

Because AI has the ability to process large amounts of customer data, it’s uniquely positioned to help make decisions on what types of content or marketing strategies are the most effective for each type of customer. It knows which ads get the most clicks, what time of day any given customer is interacting with these ads, and more. AI can even analyze your email subject lines and open rates to create hyper-targeted campaigns designed specifically for individual consumers.

We’re at the tip of the iceberg with what AI can truly accomplish. Like a muscle, the more it’s used, the stronger it gets. Rather than take a back seat to all the advancements being made in artificial intelligence, try diving into one of these ideas for your small business. We’ll continue to provide updates and tips as they emerge over at the Financial Pantry, and we can’t wait to share what’s next.