5 Benefits of Attending a Live Business Conference

From the comforts of your own bed, to relaxing on a beach in southeast Asia, today’s technology allows use to watch a seminar practically anywhere in the world.

You can conduct meetings, give demonstrations, provide training and share tools all without leaving your office. Regardless of all these advances in technologies, there is no substitute for live, in person small business conferences.

We’re here to show you 5 reasons why attending conferences, trade shows, and other live networking events is so crucial to bringing your business to the next level.

1. Face-to-Face Networking Helps Forge Strong Connections

casual business partners

One of the most important aspects of any business conference is your ability to network and form relationships with other attendees. By meeting face-to-face you become more than just a screen name or email address. If you decide to reach out to a presenter or fellow attendee in the future for help or to form a partnership, the other person will likely be more receptive if you made a good impression when you met in person.

Making connections with fellow business owners and presenters is simply unparalleled to anything you can achieve through an online seminar.

2. Live Events Allow You To Observe Visual Cues from Presenters & Other Attendees

There is never a limit to how much you can learn as a small business owner. A business conference gives you the opportunity to learn and build your business from other experts in your given industry. While many can be held via the Internet, some educational benefits cannot be learned via telecommunication.

Live events enable you to observe visual cues such as body language and the overall atmosphere and environment. These non-verbal communication elements allow you to see, feel and truly absorb the information being presented. The support and morale of the environment can be motivating factors that cannot be obtained via online events.

3. Conferences Put You in Direct Contact with Potential Clients & Customers

informal small team meeting

Attending a conference or trade show as a vendor not only allows you to benefit from the educational opportunities and informal networking, but it also puts you in direct contact with potential clients and customers in a setting where they will be receptive to a semi-cold sales pitch.

In addition, you have the ability to interact with the other vendors that can benefit your own business. Encountering new vendors and suppliers is crucial in keeping your company competitive in today’s world.

4. At Trade Shows You Can Observe Your Competitors & Learn More About Them

The reason you attend a small business conference is to learn the best ways to improve your business and its products and services. Your competitor is there for the exact same reason.

Live events allow you to observe your competitor first-hand and learn more about their strengths and weaknesses. You can use this information to gain a competitive edge.

5. Live Events Can Promote Creativity & Innovation

Being in business doesn’t mean all work and no fun. Running your own business should be fun and rewarding.

Taking a break from your day-to-day responsibilities to attend a live event allows for a change of scenery where developing new ideas to grow your business is encouraged.


By investing a little time and money to attend a live business event, you will gain experiences and lessons that will give you the tools to grow your business!

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