Topics for Your Salon Blog
A key way to increase customer engagement and appeal to new clients is to implement a blog on your salon’s websites. Small business blogs can help spread awareness of your services, provide a platform to highlight your staff, or allow you to educate your customers on the latest trends. The goal of a blog is to get people talking about your company—after all, consumers still trust the review of a friend or family member way more than an ad. Today we’ve got a few great topics to consider to beef up your salon’s blog!
- Frequently Asked Questions
Clients are likely always asking you for hair advice, so you’ve probably got backlog of FAQs swirling around in your head. Why not devote a monthly blog article to those questions? Some questions may require a quick response. Other questions might warrant a deeper dive, necessitating a longer post that really explores the answer. Either way, it’s a fun topic for exploration! Next time your client asks you a question, tell them that’s a great idea for your blog.
- Stylist Q&A
Your stylists are the heart and soul of your salon. Often it’s they who are asking all the questions to the client in the chair! Turn it around and do a fun Q&A session with your employees (don’t forget the front desk staff!) to post as a series on your blog. Cool questions to think about: did you always want to do hair? What’s your favorite vacation spot? If you could style any celebrity, who would it be? This is a perfect way for current and prospective clients to get to know your stylists on a more personal level.
- Tips & Trends
Anyone who has ever sat in a stylist’s chair knows they are a wealth of cool tips and tricks for hair styling. Whether it’s a review of the latest hair tool or a quick and easy video tutorial for a sleek topknot, this type of content always gets major love from readers.
- Product Reviews
Haircare is ever changing. New products and formulas, gizmos and gadgets are always hitting the shelves—and some of them have a hefty price tag. A product review from a reputable salon can carry its weight in gold. And since a staggering percentage of folks don’t trust an ad to provide accurate information about a product, see if you can grab some feedback from a current client on one of the products you’re reviewing. You can also choose clients to be a “product tester,” providing an opinion on a conditioner or dry shampoo that you can post about.
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