Serving up Easter at Your Restaurant
Serving up Easter at Your Restaurant
Whether it’s breakfast, brunch, lunch, or dinner, Easter is a perfect holiday for families to gather and eat. Some may choose to cook at home, but still others are hoping to stay out of the kitchen and enjoy a meal out. The National Restaurant Association reports Easter is ranked the 5th busiest holiday of the year for dining out, with brunch and lunch taking the lead in the most-popular-meal category. Here, we’ll talk about ways your restaurant can get ready for your guests this year.
The Buffet (and Ham) Is Where It’s At
Studies have shown that over half of today’s consumers are seeking out a buffet for their Easter meal. And the top food choice? Ham, of course! Even if your restaurant doesn’t typically offer buffet-style dining, give it a whirl this year. Customers love the array of options and the all-you-can-eat situation they’re being presented with. Other fun additions to your buffet include an omelet station where personalized eggs can be cooked right before your eyes, or a Bloody Mary/Mimosa bar.
Activities for the Kids
The most quintessential Easter animal is by and large the Easter bunny. And lucky for us, he (or she) is usually available for hire. Consider inviting this furry friend to your restaurant for a cameo, and let the kids get a couple selfies. Not into bunnies? Easter egg hunts are also a fun game the kids can participate in, and they can even afford a great marketing opportunity if you slip a gift certificate or free dessert coupon into some of the eggs. You can also place coloring pages and crayons at the tables to keep those little hands busy.
Smart Marketing
Now is right around the time you should start advertising your special Easter promotions on your website and social channels. Be sure to post any activities you’ll be hosting, holiday menu items, and deals, and urge your guests to make reservations. If you have a strong email list, connect with your customers via this method as well. Add your Easter offerings to your digital newsletters, as well. A lot of consumers fear their favorite restaurants will be closed on Easter Sunday. Make certain they know you’ll be open for business by marketing to them now!
Make It Special
Your guests deserve to feel special on this holiday. Up your Easter game with comforting food and a festive atmosphere. And if money is a factor, consider a line of credit from ARF Financial. You’ll be able to pull from your line whenever the need arises, only paying interest on what you withdrawal. As a restaurant owner, you’ll get 24/7 access to 5 separate loan drafts over 6 months. Approvals take as little as one day, and funding as little as 48 hours. Take your restaurant to the next level this Easter with quick cash from ARF. Get an offer today!