How to Boost Your Ecommerce Sales

How to Boost Your Ecommerce SalesHow to Boost Your Ecommerce Sales

Every retailer sees it: Online sales are on the upswing, so in an effort to maintain what’s working, you keep deploying the same tactics. Then one day, seemingly out of nowhere, sales start to decline. The issue? You adopted the “if it ain’t broke, don’t fix it” mentality we can all succumb to. The point is, keeping a fresh perspective on online marketing trends is critical to growing your existing customer base and engaging with prospects. Here, we’ll look at how to boost your ecommerce sales.

Engage Who You Already Have

Customer retention is simply the strategy of keeping as many customers as possible. To do this, you need to engage with them in a way that’s keeping up with trends while still delivering what they want. Customers who are loyal to your company have higher conversion rates and deliver more revenue per shopping session. Targeting them in your promotions is less expensive than winning over new customers, which is why we’re highlighting it first. Loyal shoppers already know and love your brand, so think of ways to make their online shopping experience even better. Customer loyalty programs are a great start, as are personalized sales, birthday promotions, and refer-a-friend campaigns. Added bonus? When you have a loyal following, they won’t be shy about spreading the word of your company to family, friends, and social media.

Go Mobile

Not everyone is accessing your store from their desktop. In fact, Pew Research reports that “51% [of Americans] have bought something using a cellphone.” How do you make your site mobile responsive if it’s not already? We found some great tips on OuterBox.com, including making sure your site adapts (“responds”) appropriately depending on which device is accessing it; ensuring phone numbers are input as text, not images, so customers can click-to-call; and designing all of your calls-to-action and links to be “tap-friendly,” meaning they are sized and padded enough to keep customers from making erroneous taps.

Display Security Measures

According to consumer credit reporting agency Experian, “Online payment fraud is anticipated to grow 13.7% annually from 2017 to 2022.” And over half of internet traffic isn’t even from a person at all—it comes from automated sources like bots and hackers, as reported by WebARX. Ecommerce shoppers are privy to the fact that they could very well fall victim to fraud when using a payment method on your website. To put customers at ease, make sure to display all the security measures your ecomm site is taking to protect their information. First and foremost, your website should be secure (as indicated by the padlock icon up in the browser bar of most websites. Secondly, post any of the security badges your site uses somewhere in your footer. McAfee, Paypal, Better Business Bureau, and Norton are all examples of popular security providers.

Improve Page Load

Ever been on a site that seems to take ages to load? Not only is this frustrating as all get out, but it destroys your conversions. Customers aren’t going to stick around waiting for your website to load—especially if there are countless other places they could find with the same merchandise. To decrease your page load, think about reducing the size of your graphics files—this will take care of most of your issues. However, if your load times are still sky-high, talk to your site developer for a solution.

We’ve covered several ways to increase your ecomm revenue. But if times are tight and you need a financial boost before your web traffic gets up to snuff, talk to the loan team at ARF Financial. We can build a loan product that’s tailored to your needs, anything from a Line of Credit to a Flex Pay or Bridge Loan. Learn more about our loans, our consultants, and our company at arffinancial.com. We can’t wait to help fund your success!