How Are Millennials Eating?
How Are Millennials Eating?
It might seem like articles about marketing to millennials are popping up all over the place, and it’s kind of true. They are, after all, the largest generation in the workforce today, meaning their spending power is huge so it is incredibly important to understand how are millennials eating. Interestingly enough, studies have revealed the rise in dining out among consumers in this highly sought-after age bracket. Move over grocery stores: Restaurants, bars, and meal kits are where it’s at.
Rise of the Restaurant
Did you know millennials are 30% more likely to eat out at a restaurant or bar than prior generations? This group, with their long work hours and lower pay than previous generations, are opting for the convenience of “fast casual” restaurants like Panera Bread and Shake Shack—especially when they have children. The NPD Group, which analyzes the frequency with which consumers dine out, recently revealed that “Millennials with children increased their restaurant visits by 5 percent in 2018 compared to prior years.”
Moving Toward the Meal Kit
With schedules that don’t often allow for meal planning and inconvenient trips to the grocery store, millennials—who are among the most tech-savvy consumers out there today—are diving head first into the meal kit phenomenon. Today, you can find a meal kit delivery service that caters to just about every dietary restriction and trend, from gluten-free to paleo. And the fact that no one even has to leave the house in order to prepare a quality, home-cooked meal is just icing on the cake.
Instagram and Word of Mouth
Millennials are constantly connected to social media, and each other. They’re more likely to try a new neighborhood bar or trendy spot if they see a post on Instagram, so be sure you’re investing in your restaurant’s social medial marketing plan accordingly. And when it comes to reviews, friends and family count most: a study from Convince & Convert found that 99% of millennials are “more likely to lean on their friends and family than older generations when choosing a restaurant.”
Online ordering is an essential part of a millennial’s diet. Whether it be directly through your website or via mobile app, this generation does not like to pick up the phone (to make a call, at least). To cater to this need, make sure your website is capable of handling online orders. Check out this list of the 10 Best Online Ordering Systems for Small Restaurants for help choosing. You might also consider investing in the future success of your business by opting for a line of credit from ARF Financial. Learn more about all the ways you can draw on your line to invest in new opportunities like marketing or digital upgrades when you visit us online today!