Grow Your Business the Affordable Way

Grow Your Business the Affordable WayGrow Your Business the Affordable Way

These days, it seems like every small business owner is on a budget. This makes it that much harder to expand your business. How can you increase your visibility and drive new customer growth while staying on budget? We’ll talk through it here with 3 quick and easy tips to grow your business the affordable way.

Larger Email Lists

With growth as your ultimate goal, you may have realized it’s not always easy to achieve—especially when finances are tight. One inexpensive way to drive awareness of your business is to grow your email list. Digital marketing is cheap and effective, but you need to have a large bank of contacts to market to. Entice customers to join your email list by offering them a free gift, percentage off a purchase, or any number of incentives that may be of interest. One of our favorite ways to add subscribers is with a website popup. We found some great tips on optinmonster.com!

More Customer Referrals

If you have a good base of existing customers, tap into them to bring in new business. Whether you do it via email campaign or in-store, refer-a-friend marketing strategies are a key way to drive sales. Customers are more likely to try a new business if the recommendation is coming from someone they trust, which is why referral campaigns are so popular—and effective. In fact, Nielsen reported that “Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family.”

Get Out in the Community

You know how local politicians are always hosting meet-and-greets or town halls within their communities? It’s because they want to get to know their constituents, understand the problems facing voters, and create a dialog that puts them top-of-mind during election season. The same can be said for local business owners. It’s critical to get out in your surrounding area and meet your customer base. Hosting community events is an easy, inexpensive way to get your name out there. What about sponsoring a race in your area? This provides ideal exposure for your business, lends credibility to your name, and presents you ample opportunity to meet potential new customers. You’ll also want to consider befriending other local business owners who you can share advice with and learn from. For great networking tips, check out this article from Entrepreneur.com.

The peace-of-mind that comes with having easy access to cash in invaluable. While these tips were all about staying on budget, it’s worth noting that there is great convenience in being able to fund your dreams without dipping into your revenue. Stop by ARF Financial and learn about our Lines of Credit. It’s free and won’t affect your credit score. We offer same-day loan approval and funding in as little as 48 hours. Why wait? Get your offer today!