Celeste Deal-Maunoir

Celeste Deal-Maunoir is the Chief Sales Officer of ARF Financial, bringing over two decades of financial expertise to small business owners nationwide. She joined the company at its inception in 2001 and has been instrumental in its growth. Celeste has funded more than $100 million in loans and helped countless entrepreneurs achieve their goals.

A 2000 graduate of Louisiana State University, Celeste has continuously invested in her professional development through advanced training at Harvard Business School (Financial Accounting Certificate) and Sandler Sales Training in both sales and sales management. Throughout her 24-year career, she has collaborated with thousands of brokers and played an instrumental role in developing ARF Financial’s sales strategy, referral partner programs, and key organizational initiatives that drive the company’s success.

Celeste serves as a board member for the Greater Houston Restaurant Association, where she recently chaired the association’s gala in September 2025. She is a sought-after speaker on lending and the restaurant industry, having presented at many trade associations and on podcasts for the National Restaurant Association. She has also been actively involved with the CFA Society Houston chapter and the Houston chapter of the Franchise Association.

Passionate about giving back to her community, Celeste volunteers her time supporting the Young Men’s Service League, where her two sons are developing as future leaders. She regularly attends association events that support individuals with disabilities and children in need of support and resources. Based in Houston, Texas, Celeste continues to lead ARF Financial’s sales organization with a focus on empowering entrepreneurs across the nation.

Contact me at (832) 561-1424, send me an email, or or fill out the form below to find out how a Referral Partnership can be mutually beneficial.

Loan Stars Program Overview

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BECOME A LOAN STAR

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Loan Stars Referral Partner Rewards Program

By joining our Loan Stars program, Referral Partners can unlock unlimited earning potential simply by referring clients to our industry-leading business financing solutions. Referral Partners get exclusive access to new products and promotions with no annual memberships, expirations, renewal fees nor fee collections. Each successful funding not only earns you a generous commission of up to 10% but also empowers your clients to access the capital they need to succeed. Discover how you can make a significant impact and elevate your income with our Loan Stars Program.

Program Benefits

Star-powered commission tiers that pay up to 10%
Skyrocketing performance bonuses up to $100,000 annually
$2,500 for every 50 new Loan Stars recruited
1% overrides to Network Leaders from fundings by downstream recruits*
Exclusive access to new products and promotions
Self-serve or cobranded marketing materials and customizations**

Terms and Conditions do apply. Still have questions?
Take a look at our comprehensive list of Frequently Asked Questions.

Loan Stars Commission Tiers

The new Loan Stars Referral Partner Rewards Program benefits you, the Referral Partner as much as it benefits ARF Financial. It is designed to represent our long term commitment to building connected, long-lasting beneficial relationships with our Referral Partners. See comparison chart below for the commission tiers.

*The initial loan amount (draw) determines the commission tier percentage paid, as well as the percentage paid on all subsequent draws. For a draw amount (or portion there of) to be eligible, it must increase the outstanding loan balance above the initial loan (draw) amount.

Skyrocketing Loan Stars Performance Bonus Tiers

We will pay up to 10% referral fee, based upon the principal amount of the initial new merchant loan and the “cash out” portion of all additional advances, including line of credit draws, renewals, and re-financings. Take a look at the bonus tiers for the calendar year:

*Eligible funded amount refers to the total of the initial loan funding or refinance, plus any subsequent draws that increase the outstanding loan balance above the initial loan funding amount.

Why Refer Us?

Since 2001, ARF Financial has helped thousands of merchants obtain approvals on more than 23,000 loans with proceeds in excess of $1.5 billion dollars. Our quick loan approval process means your clients can obtain a revolving line of credit with interest-only options in a matter of days.

We have built relationships with several state-chartered community banks so your clients can acquire bank financing fast and with limited paperwork. That means the interest is tax deductible, rates are fixed, and the terms are spelled out ahead of time. Your clients will receive the financing they need quickly, with affordable payments and no surprises.