4 Tips for Success: Tapping into TikTok’s Algorithm

4 Tips for Success: Tapping into TikTok’s Algorithm

TikTok’s got a hold on us consumers. There are currently around 1 billion monthly active users across the globe, and they average 53.8 minutes a day perusing the app. And we’re not just on there looking at cat videos: According to data, 58 percent of TikTok users make purchases right on the app after being intrigued by a post—that’s 70 million people in the United States alone. These numbers present huge opportunities for small businesses to grow their audiences. To make that possible, TikTok’s algorithm was updated in 2024 to support small businesses. For instance, it deprioritized factors such as follower count and prior content performance in favor of how relevant the content was to the audience. That being said, to be successful on TikTok as a small business owner you’re going to need time and ideas. A robust content strategy doesn’t hurt, either. Today we’ll explore 4 ways to tap into TikTok’s small business-friendly algorithm—all for the benefit of your bottom line!

More is Better (We Promise)

In the case of TikTok, the more frequently you post, the more opportunity your business has to go viral. TikTok’s algorithm looks at things like video replays and engagement (though comments, likes, and shares) to figure out what to “promote.” A good goal is to strive for 3 posts a day, but no more than 4. There are content templates and scheduling tools out there to help keep up with this cadence, too—we understand you’re busy running a business. Content calendars, templates for which are also available online (for free!), allow you to craft your posts around a theme and showcase a variety of content. While brands overall average about 2 posts a week on TikTok, the goal here is to outpace that. Remember that every new post you make has the potential to reach a new crop of customers.

Feedback in a Flash

One of the coolest parts about TikTok (and social media in general) is how instant the analytics are. There’s no need to wait for a post to reach statistical significance—just keep an eye on how many views, shares, and comments it gets to learn just how effective your strategy was. Thanks to this immediate access to data, you’ll be able to tailor your approach on-the-fly. When something goes viral, you’ll know it worked.

Since we recommend the 3-posts-a-day tactic, you’ll have enough volume to test different types of content, various formats, and posting times that drive the most engagement. You can then take these findings and use them to inform your content strategy. Think of TikTok as your market research intern!

Introduce your Business to the Trends

Trends, as TikTok defines them, are “the creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform.” When something starts trending on the platform, be it a song, dance move, or even sound effect, tap into that popularity by using it to showcase your business. It’s easy to determine what’s “trending,” too—just check out the Discover page and look for popular sounds and hashtags. But keep in mind that social media moves fast, and trends are fleeting: It’s best to jump at the opportunity ASAP if you really want to capitalize on it. And you’ve got to be genuine about it, too—if you engage with a trend, it’s important to make sure it fits your brand; otherwise, it’s just not authentic.

Use Stories to Tell Yours

Sharing real stories about your business is key to creating a genuine connection with audiences. Whether it’s through customer testimonials or behind-the-scenes footage, TikTok viewers want to know you’re relatable. Stick to short clips so as not to drive viewers to swipe away (attention spans are shorter than ever), and keep the content digestible. Got a personal background story about how you built your business? Let it out! Users love to feel connected to the places they shop, and clips that showcase those more personal moments really help you stay top-of-mind.

Whether you need marketing advice, information on new regulations, or the best loan solution out there, ARF Financialhas you covered. Backed by decades of experience, we know a thing or two about business owners like you—and we’re excited to teach you about how our loan products can boost your business into even greater success. Stop by today to learn more about our loan consulting team and bank partners.

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