3 Tips for Small Business Writing with ChatGPT
Artificial intelligence isn’t going anywhere—we’re probably just at the tip of the iceberg when thinking about all the things AI and machine learning can do for our society. Whether or not you think innovations like ChatGPT are scary, fascinating, or a combination of the two, it’s safe to say these technologies are here to stay. If you’re a small business owner looking to generate fresh content using a platform like ChatGPT, you’re not alone. We’ve got a few tips on how to make the AI chatbot a true asset for your business.
Craft Your Prompts
ChatGPT was made available to the public in 2022, and it currently has over 100 million users. And while this chatbot is able to respond to questions and create content, it takes some practice to get the most of it. Afterall, it cannot think like a human (yet). Users have to “prompt” the software with a phrase or question in order to generate responses. The more explicit your prompts, the better ChatGPT’s outputs will be. You can start off small by telling ChatGPT about your target audience, or even who you’d like the bot to embody—its persona, so to speak. There is lots of experimentation involved, and you’ll always be tinkering with your prompts as you and the chatbot learn from each other.
Always Rewrite
It’s not likely ChatGPT is going to come out with content that fits your brand voice precisely—at least not in the immediate future. Your best bet for keeping things fresh and not sounding like a robot wrote it? Rewriting content in your own brand voice. Take what ChatGPT delivers with the proverbial grain of salt, and rewrite it to suit your needs. This prevents your content from coming off as emotionless, and it allows you to inject some personalized color into your writing. And don’t forget that ChatGPT isn’t always right, so make sure you’re fact checking those results.
Research Reliance
ChatGPT is a great resource for research and planning purposes, which can be a huge timesaver while you’re busy running a business. Utilize ChatGPT to do the legwork of outlining a social media post calendar or generating blog post topics. It should not be used to create an entire article, however; using ChatGPT to craft huge pieces of content has the potential for disaster, as it could be giving you and countless other users the same pieces of content. It also lacks the personality that human-generated content possesses.
Keep up with the latest in small business technology over on the Financial Pantry. From recent developments in AI to protecting your business from cyberattacks, we’ve got content to keep you prepared for what’s on the horizon. And if you’re on the hunt for a business loan or line of credit, ARF Financial is your destination. Our expert team of loan consultants has helped business owners in nearly every industry secure over $1 billion in funding—so check us out today, and see for yourself why businesses turn to us for a leg up on the competition.