3 Mistakes to Avoid when Franchising Your Business
3 Mistakes to Avoid when Franchising Your Business
Let’s say your single-location business is booming and you want to franchise it. You’ve evaluated your budget, set aside the funds, and understand the lengthy process ahead. The benefit of this move is that when your business is presented as a franchise opportunity to other entrepreneurs, they’re able to run and manage your brand—without any need for you to manage every location solo. Franchising can be a lucrative business opportunity, if you play your cards right. We’ve rounded up 3 common mistakes you’ll want to avoid when stepping into the franchise realm.
Under-Budgeting
Many franchisees rely on the idea that once they start selling locations, the costs of starting a franchise will drop. This is true for the most part, but that steady revenue stream won’t kick in until well after the ink is dry. There are lots of up-front costs to consider and budget for. According to allbusiness.com, legal fees such as trademark registration, contracts and franchise disclosure documents, and franchise registration can all run up a bill well into the tens of thousands. For a better idea of what you may be up against, check out this comprehensive list from The Franchise Doctor: Typical First-Year Costs When Establishing a New Franchise System.
Unfortunate Timing
Is it really the right time for your business to dive into the franchise waters? Before you embark on this wild ride, consider whether you have a solid enough foundation. Remember, you’re going to be selling a concept to potential franchisees. If your business model isn’t rock steady, investors will flee.
Lack of Marketing
Word-of-mouth isn’t going to get franchisers knocking down your door. Your franchise marketing materials need to offer a compelling rationale for someone to invest in your business, plus answers to questions about your business model. You can advertise your franchise in a variety of ways. Print, TV, and press releases, to name a few. Internet marketing is likely the best bang for your buck, however. As noted on Entrepreneur.com, “Make sure your websites offer a personal experience to build value and trust. Include audio and video testimonials and introductions to your team. Make sure you hire a professional to create high-quality streaming media.”
The bottom line when it comes to any type of marketing is that in order for it to be effective, it needs to be relevant, fresh, and focused. Don’t be wary of bringing in marketing professionals to help you develop a sales strategy—that initial investment will pay for itself in no time.
If you have any doubt about beginning the franchising process, it’s worth taking a look at hiring a franchise consultant. Or, turn to the experts at ARF Financial for advice and assistance on finding the most flexible loan product to fund your franchise. A Line of Credit from ARF Financial can help you pay for the fees and unexpected costs that will rack up. It’s our promise to get you the funds you need quickly and with no collateral requirements! Contact us today to learn more.