Social Media Steps for Success

By Robert Whited Business Financing 101 Marketing October 18, 2022

Content creation can be daunting, especially if you’re not familiar with social media platforms and the regularity with which you should be posting on them. This is a common conundrum for small business owners. You’re busy running a business, so how are you expected to also up your presence on social platforms? That’s where we come in. There are now upwards of 4 billion people worldwide using social media for everything from connecting with friends to shopping. We’ve gathered some straightforward tips to help you get started on social media–without the stress.

Where to Post?

There is certainly no shortage of social media platforms to post on. It can be daunting to sift through all of them in an effort to find which one will work best for your business. In the long run, however, it’s important to pick the platform that you want to post on regularly. You’re far more likely to stay engaged with posting when you’re doing so on a social platform that you enjoy. Are you willing to post every day on Instagram? Then start there! Same goes for Facebook or TikTok or Linkedin or any of the other options out there. Stick with the platforms that won’t make you dread posting content. The biggest hurdle in starting to post on social media is becoming disciplined enough to do so on a consistent basis.

When to Post?

Now that you’ve got your platform nailed down, it’s time to consider the cadence of your posts. When it comes to content creation, more is more. You really need to post on a daily basis to get your name out there and gain some recognition with consumers. Don’t feel like you need to go wild right out of the gate, though: Start with one post every day, on one platform. Stick to this for a few months before adding an additional platform, and so on.

What to Post?

One of the coolest things for small businesses to put on social media is the everyday happenings at your company. Consumers love to be a part of the success of your business, so opening the door to your offices is a great way to drive engagement. Plus, it’s easy! Documenting what’s going on behind the scenes makes posting on social media far less daunting.

Think about the sales you have going on, events coming up, problems you need to solve, advice you want to share. This will allow folks to feel as though they’re a part of your business “family.” Something else we love? Polls, like the ones you see on Twitter. And don’t forget to switch up your format based on what drives engagement. Some businesses may fare better when they have videos posted, while others may do best with static images. Keep an eye on which types of posts get the most engagement from your followers and tailor your posts accordingly. 

At ARF Financial, our seasoned loan consultants are here to help you capitalize on your business’s potential, offering fast access to the most innovative and flexible loan products available. From lines of credit to working capital loans and everything in between, we make business financing easy! That’s why we’re the #1 trusted source for restaurant loans, hospitality financing, retail funding and other small business loan products. Visit us today and see why thousands of small businesses across the country have turned to ARF Financial for all their business financing needs.