{"id":6479,"date":"2018-02-06T12:48:03","date_gmt":"2018-02-06T12:48:03","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=6479"},"modified":"2021-02-18T14:52:41","modified_gmt":"2021-02-18T19:52:41","slug":"are-you-cannibalizing-your-restaurants-sales","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/are-you-cannibalizing-your-restaurants-sales\/","title":{"rendered":"Are You Cannibalizing Your Restaurant’s Own Sales?"},"content":{"rendered":"

\"Are<\/p>\n

A friend took me out to dinner recently to celebrate my birthday. It’s a good Mexican-themed restaurant with amazing margaritas, delicious meals, a casual atmosphere, and generous sized plates. It\u2019s one of my favorite places to go when I\u2019m back in my hometown.<\/p>\n

Our waiter was super friendly, checking in early and often. We placed our orders, ate, talked, drank. We had a grand ol\u2019 time. The amount of rice, beans and chimichangas on my plate were well beyond what my stomach could handle (as tasty as it all was). Our waiter walked over when we were done with dinner and asked if we wanted any dessert.<\/p>\n

\u201cOh, god, no,\u201d I said. \u201cI don\u2019t think I can eat anymore at this point.\u201d<\/p>\n

\u201cI don\u2019t blame you,\u201d he replied. \u201cThe plates are so big here. Once in a while we have a little powwow in the back and talk about pushing dessert sales, but it never works. Our plates are too big. Who can eat dessert after all this unless you\u2019ve been starving for a week?\u201d<\/p>\n

\"Are<\/p>\n

The potshot at his employer aside, he makes a valid point. The restaurant wants to push dessert items to their guests, which is a sure-fire way of boosting their average check totals. But if their plates are so big and so filling, then no one\u2019s going to order dessert. They\u2019re losing out on bigger checks.<\/p>\n

In short: they\u2019re cannibalizing their own sales.<\/h3>\n

With main courses being between $10 to $14, their meals are as generously priced as they are sized. If they want to boost their average check total they have two main options \u2013 increase menu prices or make portion sizes smaller.<\/p>\n

Now, we know just the idea of suggesting price increase probably has you recoiling in your seat. We might as well be raking our fingernails across a chalkboard. You hate it because your guests hate it.<\/p>\n

So your other main option is making plates smaller while keeping the prices the same. In general, US restaurant plate servings are enormous since restaurants want their guests to feel like they\u2019re getting their money\u2019s worth. This is doubly so for the restaurant in our story.<\/p>\n

Suggestive sales can help\u2026 to a point<\/h3>\n

While it makes your guests super happy to bring home extras, this is cutting into your profit and keeping a lot of your guests from even thinking of the idea of ordering dessert. A one-two punch to help with your profits is to make your plates smaller (how small is really up to you) while also pushing suggestive sales of items like dessert.<\/p>\n

You can go a step further by gamifying your suggestive sales with staff. Gamifying your staff\u2019s sales has been a proven way to supercharge revenue as it gives your team an incentive to push additional items while making it fun.<\/p>\n

We\u2019ve talked a lot about getting your staff to engage more in suggestive selling, and we completely stand behind the idea as we\u2019ve seen it work. But it\u2019ll only work so much if you\u2019re menu isn\u2019t priced and sized properly. You can\u2019t make full guests eat more (unless they\u2019re Mr. Creosote).<\/p>\n

So take a look at your menu and plates and see where you can make adjustments. After that, start implementing a strong suggestive sales program with your staff and you\u2019re well on your way to greatness.<\/p>\n

(Source: TheRail.com; by Justin Aucoin)<\/p>\n

Renovate, Expand and Improve in 2018 With Restaurant Funding<\/h3>\n

Staff training, new menu options and portion sizes are just the tip of the iceberg when it comes to kicking off the New Year. You can commit to reinventing your restaurant business by dreaming up ambitious projects and then making them happen with the right restaurant funding<\/a>.<\/p>\n

Click here<\/a> to start securing the financing you need to make improvements, strengthen your business model, or just smooth out seasonality when you apply for a free, no-obligation quote today. ARF Financial offers access to low rate loan products with fixed terms up to 3 years. With a streamlined approval process, you could have your funds released in as little as 3 to 5 business days, so start now!<\/p>\n","protected":false},"excerpt":{"rendered":"

A friend took me out to dinner recently to celebrate…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,112,690],"tags":[212,215,213,116,173,221],"class_list":{"0":"post-6479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-day-to-day-business-operations","7":"category-marketing","8":"category-restaurant-financing","9":"tag-bridge-loan","10":"tag-flex-pay-loan","11":"tag-line-of-credit","12":"tag-restaurant-financing","13":"tag-restaurant-funding","14":"tag-restaurant-loan"},"acf":[],"yoast_head":"\nAre You Cannibalizing Your Restaurant's Own Sales? - ARF Financial<\/title>\n<meta name=\"description\" content=\"Are You Cannibalizing Your Restaurant's Own Sales? start securing the financing you need to make improvements and strengthen your business model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/are-you-cannibalizing-your-restaurants-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Cannibalizing Your Restaurant's Own Sales? 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