{"id":5947,"date":"2017-06-06T11:49:41","date_gmt":"2017-06-06T11:49:41","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=5947"},"modified":"2022-04-28T10:13:16","modified_gmt":"2022-04-28T14:13:16","slug":"fresh-ideas-loyalty-programs","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/","title":{"rendered":"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs"},"content":{"rendered":"

Between things like compliance, server training, reducing ticket times, and paying off restaurant financing, your business has a lot on its plate. Even still, adding a type of loyalty program may be just the thing you need to encourage repeat business and make brand evangelists out of your most consistent customers.<\/p>\n

\"restaurant<\/a><\/p>\n

The trick is to find a program that fits. \u201cFits\u201d meaning that it works within your existing branding, marketing approach, business model and the tendencies of your customers. To help your restaurant find this perfect fit, consider loyalty programs that do not quite fit the mold.<\/p>\n

The following four ideas can help you implement a type of loyalty program that can work within your business\u2019s unique idiom.<\/p>\n

1. Email Updates and Promotions<\/h3>\n

One of the simplest types of loyalty programs is to request email addresses from your patrons. You can capture these emails through hand filled-out feedback cards and through online portals, like social media and your website.<\/p>\n

\"email<\/a><\/p>\n

Anyone who submits their email address can receive updates on menu changes, special events, and any promotions you will be running. To help these individuals feel rewarded, you can also provide exclusive discounts and unique offers. Redeeming these offers can be done through a unique code, allowing your POS system to track how many people participate.<\/p>\n

While email-driven loyalty programs are minimalistic, they can work well within businesses that have a small footprint and do not want to overload customers with marketing materials.<\/p>\n

2. Create a Specialty Program for a Niche Community<\/h3>\n

An under-explored idea within loyalty marketing is to offer membership only to a select segment of your customer base. You can help these individuals feel not only included, but as if they have formed part of their own community.<\/p>\n

In the restaurant business, dietary preferences are a natural fit for this type of loyalty program, especially for individuals who purposefully limit their diet. Just imagine inviting people to your \u201cvegan club\u201d to receive up-to-the-minute updates on new menu items and animal alternative options being offered. You can also hold exclusive events like \u201cvegan night\u201d and use loyalty members as brand ambassadors to drum up interest.<\/p>\n

3. Collaborate with Other Businesses, Groups or Charities<\/h3>\n

Another sure-fire way to encourage participation in your loyalty program is to make it feel like a \u201cside project\u201d \u2014 a natural extension of your business\u2019s values.<\/p>\n

For instance, you can start a relationship with a local vendor and emphasize their items on your menu. Partnering with a farm fresh egg vendor can mean that for every ten brunches someone attends, they can receive either a dozen free eggs or a discount. Similarly, partnering with a local craft brewery can mean giving discounts to people who bring in a wristband from brewery tours and reciprocally entering loyalty customers in for a drawing to attend exclusive events at the brewery.<\/p>\n

You can even turn someone\u2019s loyalty into support for a good cause. A program that donates a certain percentage to a local non-profit for every $100 spent can provide good PR and encourage repeat business, especially if your restaurant supplies volunteers or event space for the organization on a regular basis.<\/p>\n

4. Consider Restaurant Financing for More Sophisticated Loyalty Programs<\/h3>\n

While these simple restaurant loyalty program ideas can supply plenty of business, they may lack the more sophisticated, tech-focused nature expected by modern restaurant-goers. If you think you could benefit from investing more heavily in a new POS system, third-party marketing services or other ideas to boost loyalty, then make sure you obtain restaurant financing that works for your needs.<\/p>\n

You can explore your financing options by submitting a request for a free, no-obligation quote<\/a> today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Between things like compliance, server training, reducing ticket times, and…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,112,690],"tags":[146,147],"class_list":{"0":"post-5947","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-day-to-day-business-operations","7":"category-marketing","8":"category-restaurant-financing","9":"tag-and-consider-investing-in-them-through-restaurant-financing","10":"tag-think-outside-the-box-to-craft-a-restaurant-loyalty-program-that-fits-your-unique-values"},"acf":[],"yoast_head":"\nFresh Ideas for One-of-a-Kind Restaurant Loyalty Programs - ARF Financial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs - ARF Financial\" \/>\n<meta property=\"og:description\" content=\"Between things like compliance, server training, reducing ticket times, and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/\" \/>\n<meta property=\"og:site_name\" content=\"ARF Financial\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-06T11:49:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T14:13:16+00:00\" \/>\n<meta name=\"author\" content=\"Robert Whited\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Whited\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/\"},\"author\":{\"name\":\"Robert Whited\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\"},\"headline\":\"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs\",\"datePublished\":\"2017-06-06T11:49:41+00:00\",\"dateModified\":\"2022-04-28T14:13:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/\"},\"wordCount\":613,\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2017\/06\/loyalty_marketing.jpg\",\"keywords\":[\"and consider investing in them through restaurant financing\",\"Think outside the box to craft a restaurant loyalty program that fits your unique values\"],\"articleSection\":[\"Day-to-Day Business Operations\",\"Marketing\",\"Restaurant Financing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/\",\"name\":\"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs - ARF Financial\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2017\/06\/loyalty_marketing.jpg\",\"datePublished\":\"2017-06-06T11:49:41+00:00\",\"dateModified\":\"2022-04-28T14:13:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.arffinancial.com\/development\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"name\":\"ARF Financial\",\"description\":\"Businesses Bank on Us\",\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\",\"name\":\"ARF Financial LLC\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"width\":792,\"height\":612,\"caption\":\"ARF Financial LLC\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\",\"name\":\"Robert Whited\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"caption\":\"Robert Whited\"},\"url\":\"https:\/\/www.arffinancial.com\/development\/author\/robert\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs - ARF Financial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/","og_locale":"en_US","og_type":"article","og_title":"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs - ARF Financial","og_description":"Between things like compliance, server training, reducing ticket times, and...","og_url":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/","og_site_name":"ARF Financial","article_published_time":"2017-06-06T11:49:41+00:00","article_modified_time":"2022-04-28T14:13:16+00:00","author":"Robert Whited","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Whited","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#article","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/"},"author":{"name":"Robert Whited","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc"},"headline":"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs","datePublished":"2017-06-06T11:49:41+00:00","dateModified":"2022-04-28T14:13:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/"},"wordCount":613,"publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2017\/06\/loyalty_marketing.jpg","keywords":["and consider investing in them through restaurant financing","Think outside the box to craft a restaurant loyalty program that fits your unique values"],"articleSection":["Day-to-Day Business Operations","Marketing","Restaurant Financing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/","url":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/","name":"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs - ARF Financial","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#primaryimage"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2017\/06\/loyalty_marketing.jpg","datePublished":"2017-06-06T11:49:41+00:00","dateModified":"2022-04-28T14:13:16+00:00","breadcrumb":{"@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.arffinancial.com\/development\/fresh-ideas-loyalty-programs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.arffinancial.com\/development\/"},{"@type":"ListItem","position":2,"name":"Fresh Ideas for One-of-a-Kind Restaurant Loyalty Programs"}]},{"@type":"WebSite","@id":"https:\/\/www.arffinancial.com\/development\/#website","url":"https:\/\/www.arffinancial.com\/development\/","name":"ARF Financial","description":"Businesses Bank on Us","publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arffinancial.com\/development\/#organization","name":"ARF Financial LLC","url":"https:\/\/www.arffinancial.com\/development\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","width":792,"height":612,"caption":"ARF Financial LLC"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc","name":"Robert Whited","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","caption":"Robert Whited"},"url":"https:\/\/www.arffinancial.com\/development\/author\/robert\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/5947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/comments?post=5947"}],"version-history":[{"count":2,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/5947\/revisions"}],"predecessor-version":[{"id":41866,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/5947\/revisions\/41866"}],"wp:attachment":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media?parent=5947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/categories?post=5947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/tags?post=5947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}