{"id":5882,"date":"2017-04-21T12:13:58","date_gmt":"2017-04-21T12:13:58","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=5882"},"modified":"2021-02-24T15:41:22","modified_gmt":"2021-02-24T20:41:22","slug":"does-your-restaurant-have-wow-factor","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/does-your-restaurant-have-wow-factor\/","title":{"rendered":"Does Your Restaurant Have “Wow” Factor?"},"content":{"rendered":"

I\u2019ve always believed that dining out in any restaurant should be an \u201cevent\u201d and this is certainly what I look for when I dine out in anyplace USA or really anywhere in the world. A restaurant should provide endless reasons to dazzle the customer, invite them back and create \u201caffinity\u201d with each customer.<\/p>\n

\"Proud<\/a><\/p>\n

I love to talk to operators and managers about the power of \u201chooks\u201d and your restaurant wow factor simply cannot have too many hooks. A hook is anything unique, exciting and powerful that sets your restaurant apart from the competition that your customer will talk about. Hooks build customer loyalty and that all-important \u201cword of mouth\u201d marketing.<\/h3>\n

I recommend that you sit down with your team and have a good old-fashioned \u201cbrainstorm\u201d session to talk about \u201cWhat\u2019s Really Special\u201d about your place that your entire staff can present to the guest. Don\u2019t overlook all the other powerful ways to present your \u201chooks\u201d such as table tents, your menus, chalkboards, signs and internal marketing ideas of all kinds.<\/p>\n

Now back to the \u201cWOW\u201d. Once the plate presentations were creating excitement and buzz, I started to think about creating \u201cWOW\u201d across my restaurant. The front entrance, the host counter, dining rooms, the bar, the bathrooms, etc. I was actually inspired by Las Vegas. Now don\u2019t get the wrong idea. I\u2019m not suggesting that you install a casino in your restaurant, although the cash flow would be nice. What I mean to say is everything about the famous Vegas \u201cStrip\u201d is about dazzling your eye, creating excitement and compelling you to spend money! So my team and I looked at every area of our restaurant and bar and applied this concept to creating \u201cWOW\u201d!<\/p>\n

\"restaurant<\/a><\/p>\n

First it all starts with your staff. Right from the get-go, I trained my staff to be \u201centertainers\u201d on stage, attentive to every need, personable and to present their unique personalities to the guest. This alone became our restaurant\u2019s \u201cSecret Weapon\u201d and a powerful competitive advantage.<\/p>\n

The signature dish that built our restaurant was wood-fired Neapolitan pizza, so of course we built our \u201cbrick oven\u201d right in the middle of the dining room. We had a large host area and it certainly didn\u2019t hurt that we created lots of appealing retail merchandise that were impulse sales items as guests entered and left the restaurant.<\/p>\n

Our location was at a ski resort, so we installed a snow making machine that actually made snow on the dance floor. Are you getting the idea? It’s all about the \u201cWOW\u201d whether your hooks are as dramatic as these or more subtle to fit your brand and theme.<\/p>\n

I\u2019ve always believed that dining out in any restaurant should be an \u201cevent\u201d and this is certainly what I look for when I dine out in anyplace USA or really anywhere in the world. A restaurant should provide endless reasons to dazzle the customer, invite them back and create \u201caffinity\u201d with each customer.<\/p>\n

There really is no greater, more cost-effective form of marketing than this simple idea.<\/strong><\/p>\n

(Source: TotalFood.com; by Roger Beaudoin)<\/p>\n

Need some extra capital to begin renovations or an expansion project? Receive a free, no-obligation quote from ARF Financial! We have low rates, fixed terms up to 3 years and a streamlined approval process. You could have your money in as little as 5 business days. Click here<\/a> to get started!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve always believed that dining out in any restaurant should…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,112,690],"tags":[138,167],"class_list":{"0":"post-5882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-day-to-day-business-operations","7":"category-marketing","8":"category-restaurant-financing","9":"tag-more-profits-for-your-restaurant","10":"tag-restaurant-success"},"acf":[],"yoast_head":"\nDoes Your Restaurant Have "Wow" Factor? - ARF Financial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/does-your-restaurant-have-wow-factor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Your Restaurant Have "Wow" Factor? 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