{"id":5700,"date":"2017-02-22T17:36:10","date_gmt":"2017-02-22T17:36:10","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=5700"},"modified":"2021-02-24T15:42:38","modified_gmt":"2021-02-24T20:42:38","slug":"food-quality-isnt-all-important","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/food-quality-isnt-all-important\/","title":{"rendered":"Food Quality Isn\u2019t All-Important at Restaurants, New Study Finds"},"content":{"rendered":"

Ambiance and service attributes\u2014not food quality\u2014have the most dramatic positive impact on consumers\u2019 willingness to pay more at restaurants, according to a new study.<\/p>\n

\"Restaurant<\/a><\/p>\n

The importance of ambiance and service over food quality is especially apparent at high-priced concepts, found the report, which was published in the International Journal of Revenue Management and comes from the University of Denver’s Daniels College of Business.<\/p>\n

Cuisine type also has a marked effect on how much consumers are willing to pony up at restaurants, the report shows, noting that most consumers are generally willing to pay more at a French restaurant than a Chinese or Mexican one.<\/p>\n

\u201cThis difference is based on the assumption that French cuisine is inherently more complex and labor intensive compared to Chinese or Mexican cuisines and thus demands higher prices,\u201d the study states.<\/p>\n

It also points out that the relationship between restaurant attributes and price point is concave at high-priced concepts but convex at their lower-priced counterparts. In other words, high- and low-end restaurants should be managed differently in terms of food quality, service and ambiance.<\/p>\n

The recent study examined 2,705 restaurants in the New York City area on food quality, ambiance and service, in order to analyze consumers\u2019 willingness to pay.<\/p>\n

(Source: RestaurantBusiness; by Jill Failla)<\/p>\n

Interested in refreshing your restaurant’s ambiance? Why not inquire about a free, no-obligation quote from ARF Financial to help? We have low rates, fixed terms up to 3 years and a streamlined approval process. You could have your money in as little as 5 business days. Click here<\/a> to get started!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ambiance and service attributes\u2014not food quality\u2014have the most dramatic positive…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[111,128,112,690],"tags":[],"class_list":{"0":"post-5700","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-financing","7":"category-day-to-day-business-operations","8":"category-marketing","9":"category-restaurant-financing"},"acf":[],"yoast_head":"\nFood Quality Isn\u2019t All-Important at Restaurants, New Study Finds - ARF Financial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/food-quality-isnt-all-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food Quality Isn\u2019t All-Important at Restaurants, New Study Finds - ARF Financial\" \/>\n<meta property=\"og:description\" content=\"Ambiance and service attributes\u2014not food quality\u2014have the most dramatic positive...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arffinancial.com\/development\/food-quality-isnt-all-important\/\" \/>\n<meta property=\"og:site_name\" content=\"ARF Financial\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-22T17:36:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-24T20:42:38+00:00\" \/>\n<meta name=\"author\" content=\"Robert Whited\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Whited\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/food-quality-isnt-all-important\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/food-quality-isnt-all-important\/\"},\"author\":{\"name\":\"Robert Whited\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\"},\"headline\":\"Food Quality Isn\u2019t All-Important at Restaurants, New Study Finds\",\"datePublished\":\"2017-02-22T17:36:10+00:00\",\"dateModified\":\"2021-02-24T20:42:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/food-quality-isnt-all-important\/\"},\"wordCount\":269,\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/food-quality-isnt-all-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2017\/02\/restaurant-ambiance.jpg\",\"articleSection\":[\"Business Financing 101\",\"Day-to-Day Business Operations\",\"Marketing\",\"Restaurant Financing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/food-quality-isnt-all-important\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/food-quality-isnt-all-important\/\",\"name\":\"Food Quality Isn\u2019t All-Important at Restaurants, New Study Finds - 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