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<\/a><\/p>\nThe National Restaurant Association released some great tips for optimizing your restaurant to reach the tourist market. Here I\u2019ll dive into several of those suggestions, and add a few of my own recommendations\u2013as a frequent tourist and a lover of exploring the \u201clocal scene\u201d in an unfamiliar place.<\/p>\n
Keep reading to find out how you can get those adventure-seeking, money-spending tourists to your restaurant!<\/p>\n
1. Make social media magic.<\/strong><\/p>\n This one\u2019s a no brainer. Try your hand at #hashtagging on Twitter and Instagram with a funny blurb or a picture of some notable food item or event at your establishment. Ad here\u2019s how you can take your social media skills a step further:<\/p>\n Use Facebook advertising. Yes, it does cost money, but it will promote your business to a highly targeted audience \u2014 just as targeted as you want to get. When travelers \u201ccheck-in\u201d at their vacation destination, local ads will start popping up on the sides of their Facebook page. This is a great option if you don\u2019t want to burn the midnight oil posting social media updates and scouring people\u2019s pages to gain followers (which can also work, it\u2019s just time consuming).<\/p>\n Set a smart ad budget, choose a compelling offer along with an appealing image of your food, set the demographic parameters as strict as you like as far as who will see the ad , and run with it! Everyone wants to go home from their vacation being able to say that they got the true\u201clocal experience\u201d. If you really want to nail this one, you should train your staff to radiate the \u201clocal vibe\u201d by presenting themselves a certain way, and by telling customers about all the perks of living in the area. This starts with your staff asking where people are from in the first place.<\/p>\n
\n2. Create a raving reputation.<\/p>\n