{"id":52347,"date":"2025-04-21T09:29:47","date_gmt":"2025-04-21T13:29:47","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=52347"},"modified":"2025-04-21T09:29:47","modified_gmt":"2025-04-21T13:29:47","slug":"nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/","title":{"rendered":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;52348&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\">The markets might be fighting for their lives right now, but that\u2019s not to say all is lost. The <a href=\"https:\/\/nrf.com\/\">National Retail Federation<\/a>(NRF) has released its 2025 retail sales forecast, projecting growth between 2.7\u00a0 percent and 3.7\u00a0 percent over last year\u2014totaling $5.42 trillion to $5.48 trillion in sales. While not an explosively high number, this steady increase does signal cautious optimism in the market. As a small business owner, understanding these trends can help you make smarter decisions about inventory, marketing, staffing, and budgeting for the rest of the year. Let\u2019s dig in!<\/p>\n<p style=\"font-weight: 400;\"><strong>Retail Growth Remains Strong, But Slower<\/strong><\/p>\n<p style=\"font-weight: 400;\">Compared to 2024\u2019s 3.6 percent growth rate, 2025 will see slightly slower but stable expansion. NRF\u2019s forecast aligns with pre-pandemic growth trends, indicating a return to a more predictable, sustainable pace. <a href=\"https:\/\/nrf.com\/\">According to NRF<\/a>President and CEO Matthew Shay, \u201cOverall, the economy has shown continued momentum so far in 2025 \u2014 bolstered by low unemployment and real wage gains \u2014 however, significant policy uncertainty is weighing on consumer and business confidence.\u201d<\/p>\n<p style=\"font-weight: 400;\"><strong>Ecomm Keeps Climbing<\/strong><\/p>\n<p style=\"font-weight: 400;\">Non-store and online sales are expected to grow between 7 percent and 9 percent in 2025, reaching $1.57 trillion to $1.6 trillion. This continues the trend from 2024, when online sales grew 8.1 percent. If your business doesn\u2019t already have a strong digital sales presence, this is the year to invest in <a href=\"https:\/\/www.arffinancial.com\/development\/how-to-make-your-website-easier-to-navigate\/?urlsource=blog\">improving your e-commerce platform<\/a>, optimizing for mobile, and refining your digital marketing strategy.<\/p>\n<p style=\"font-weight: 400;\"><strong>Slower GDP Growth\u2014But Consumers Still Spending<\/strong><\/p>\n<p style=\"font-weight: 400;\">The NRF expects <a href=\"https:\/\/www.imf.org\/en\/Publications\/fandd\/issues\/Series\/Back-to-Basics\/gross-domestic-product-GDP\">GDP growth<\/a> to slow to just below 2 percent this year, a drop from 2.8 percent in 2024. But despite this, key indicators like low unemployment, <a href=\"https:\/\/www.bls.gov\/news.release\/realer.nr0.htm\">real wage gains<\/a>, and solid household finances are keeping consumer spending afloat. As <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-forecasts-retail-sales-grow-2025\" class=\"broken_link\">NRF Chief Economist Jack Kleinhenz notes<\/a>, \u201cWhile we do expect slower growth, consumer fundamentals remain intact. Consumer spending is not unraveling.\u201d<\/p>\n<p style=\"font-weight: 400;\"><strong>Inflation, Tariffs, and Consumer Confidence<\/strong><\/p>\n<p style=\"font-weight: 400;\">Although headline inflation has moderated, <a href=\"https:\/\/www.bea.gov\/data\/personal-consumption-expenditures-price-index\">Personal Consumption Expenditures<\/a> (PCE) inflation is expected to remain around 2.5 percent in 2025. Rising tariffs and lingering inflation have impacted consumer confidence, but not yet consumer behavior.<\/p>\n<p style=\"font-weight: 400;\"><strong>What This Means for Your Small Business<\/strong><\/p>\n<p style=\"font-weight: 400;\">This data can be a fantastic measure if you\u2019re looking to better inform your business strategy. Check out 5 key areas you can set your sights on now:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><strong>1<\/strong>. <strong>Focus on Value and Service<\/strong><br \/>\nConsumers are still spending, they\u2019re just doing it more carefully. Offering value-added services, clear pricing, and exceptional service can help you win loyalty.<\/li>\n<li style=\"font-weight: 400;\"><strong> Strengthen Your Online Presence<br \/>\n<\/strong>With online sales expected to rise 7\u20139 percent, make sure your e-commerce site is user-friendly, mobile-optimized, and tied to your social media and email marketing.<\/li>\n<li style=\"font-weight: 400;\"><strong> Keep an Eye on Costs<\/strong><br \/>\nTariff-related inflation and rising input costs may affect margins. Review supply chains and explore local sourcing or bulk purchasing strategies to save.<\/li>\n<li style=\"font-weight: 400;\"><strong> Invest in Retention Over Recruitment<br \/>\n<\/strong>A stable job market means talent <a href=\"https:\/\/www.arffinancial.com\/development\/employee-retention-strategies-for-a-competitive-market-in-2025\/?urlsource=blog\">retention will be key<\/a>. Incentives, flexible scheduling, and workplace culture can keep your best employees on board.<\/li>\n<li style=\"font-weight: 400;\"><strong> Monitor Consumer Trends<br \/>\n<\/strong>Stay updated with real-time data and feedback. Tools like <a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a>, point-of-sale reports, and customer surveys can help you respond quickly to shifts in demand.<\/li>\n<\/ol>\n<p style=\"font-weight: 400;\">Retail sales are still growing in 2025, it\u2019s just happening at a more modest pace. This means consumer spending isn\u2019t vanishing \u2014 it\u2019s just evolving. If you adapt to economic realities while doubling down on your customer relationships and digital strategy, your small business can continue to thrive. Check out the <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-forecasts-retail-sales-grow-2025\" class=\"broken_link\">NRF\u2019s 2025 State of Retail &amp; the Consumer Report<\/a> for more information, and keep up with the <a href=\"https:\/\/www.arffinancial.com\/development\/blog\/?urlsource=blog\">Financial Pantry<\/a> over at ARF Financial for the latest news in small business.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-size: 13px; line-height: 15px;\">Your privacy is important to us. ARF Financial will never sell or rent your information to any third party.\u00a0<a href=\"https:\/\/www.arffinancial.com\/development\/privacy\/?utm_source=Outbrain&amp;utm_medium=OutbrainBlog&amp;utm_term=Outbrain&amp;utm_content=GoingGreen&amp;utm_campaign=GoingGreen\">Click here<\/a> for more information about our privacy policy. <a href=\"https:\/\/www.freepik.com\/free-ai-image\/portrait-man-shopping-buying-consumer-goods_236193379.htm#fromView=search&amp;page=2&amp;position=43&amp;uuid=b503d391-bf5e-4383-81b3-6c5998c8ddda&amp;query=retail+store+owner\" class=\"broken_link\">Image by freepik<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;52348&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] The markets might be fighting for&#8230;<\/p>\n","protected":false},"author":5,"featured_media":52348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[1183],"tags":[1374,399,443,1373,1369,386,1535,1372,535,1534,1536,220,1502,213,1370,1565,1371,401,224,222,172,226,307,1178,1538,1537,142],"class_list":{"0":"post-52347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-referral-partners","8":"tag-become-a-loan-broker-partner","9":"tag-business-growth","10":"tag-business-line-of-credit","11":"tag-business-loan-referral-partners","12":"tag-business-loan-referral-program","13":"tag-business-loans","14":"tag-client-engagement","15":"tag-earn-commission-on-business-loans","16":"tag-equipment-leasing","17":"tag-financial-advisory","18":"tag-financing-options","19":"tag-flex-pay-loans","20":"tag-lending-experts","21":"tag-line-of-credit","22":"tag-loan-broker-commission-program","23":"tag-nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad","24":"tag-referral-partner-business-loans","25":"tag-small-business-expansion","26":"tag-small-business-financing","27":"tag-small-business-funding","28":"tag-small-business-growth","29":"tag-small-business-loans","30":"tag-small-business-operations","31":"tag-small-business-owners","32":"tag-strategic-partnerships","33":"tag-trusted-advisor","34":"tag-working-capital"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad - ARF Financial<\/title>\n<meta name=\"description\" content=\"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad - ARF Financial\" \/>\n<meta property=\"og:description\" content=\"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/\" \/>\n<meta property=\"og:site_name\" content=\"ARF Financial\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T13:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Whited\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Whited\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/\"},\"author\":{\"name\":\"Robert Whited\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\"},\"headline\":\"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad\",\"datePublished\":\"2025-04-21T13:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/\"},\"wordCount\":672,\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg\",\"keywords\":[\"Become a Loan Broker Partner\",\"business growth\",\"business line of credit\",\"Business Loan Referral Partners\",\"Business Loan Referral Program\",\"business loans\",\"client engagement\",\"Earn Commission on Business Loans\",\"equipment leasing\",\"financial advisory\",\"financing options\",\"flex pay loans\",\"lending experts\",\"line of credit\",\"Loan Broker Commission Program\",\"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad\",\"Referral Partner Business Loans\",\"small business expansion\",\"small business financing\",\"small business funding\",\"small business growth\",\"small business loans\",\"small business operations\",\"small business owners\",\"strategic partnerships\",\"trusted advisor\",\"working capital\"],\"articleSection\":[\"Referral Partners\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/\",\"name\":\"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad - ARF Financial\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg\",\"datePublished\":\"2025-04-21T13:29:47+00:00\",\"description\":\"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad\",\"breadcrumb\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#primaryimage\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg\",\"width\":920,\"height\":420,\"caption\":\"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.arffinancial.com\/development\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"name\":\"ARF Financial\",\"description\":\"Businesses Bank on Us\",\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\",\"name\":\"ARF Financial LLC\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"width\":792,\"height\":612,\"caption\":\"ARF Financial LLC\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\",\"name\":\"Robert Whited\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"caption\":\"Robert Whited\"},\"url\":\"https:\/\/www.arffinancial.com\/development\/author\/robert\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad - ARF Financial","description":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/","og_locale":"en_US","og_type":"article","og_title":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad - ARF Financial","og_description":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad","og_url":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/","og_site_name":"ARF Financial","article_published_time":"2025-04-21T13:29:47+00:00","og_image":[{"width":920,"height":420,"url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg","type":"image\/jpeg"}],"author":"Robert Whited","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Whited","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#article","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/"},"author":{"name":"Robert Whited","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc"},"headline":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad","datePublished":"2025-04-21T13:29:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/"},"wordCount":672,"publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg","keywords":["Become a Loan Broker Partner","business growth","business line of credit","Business Loan Referral Partners","Business Loan Referral Program","business loans","client engagement","Earn Commission on Business Loans","equipment leasing","financial advisory","financing options","flex pay loans","lending experts","line of credit","Loan Broker Commission Program","NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad","Referral Partner Business Loans","small business expansion","small business financing","small business funding","small business growth","small business loans","small business operations","small business owners","strategic partnerships","trusted advisor","working capital"],"articleSection":["Referral Partners"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/","url":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/","name":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad - ARF Financial","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#primaryimage"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg","datePublished":"2025-04-21T13:29:47+00:00","description":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad","breadcrumb":{"@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#primaryimage","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2025\/04\/ARF-Blog-04212024.jpg","width":920,"height":420,"caption":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad"},{"@type":"BreadcrumbList","@id":"https:\/\/www.arffinancial.com\/development\/nrf-releases-2025-retail-sales-forecast-and-its-not-so-bad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.arffinancial.com\/development\/"},{"@type":"ListItem","position":2,"name":"NRF Releases 2025 Retail Sales Forecast\u2014And It\u2019s Not So Bad"}]},{"@type":"WebSite","@id":"https:\/\/www.arffinancial.com\/development\/#website","url":"https:\/\/www.arffinancial.com\/development\/","name":"ARF Financial","description":"Businesses Bank on Us","publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arffinancial.com\/development\/#organization","name":"ARF Financial LLC","url":"https:\/\/www.arffinancial.com\/development\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","width":792,"height":612,"caption":"ARF Financial LLC"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc","name":"Robert Whited","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","caption":"Robert Whited"},"url":"https:\/\/www.arffinancial.com\/development\/author\/robert\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/52347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/comments?post=52347"}],"version-history":[{"count":1,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/52347\/revisions"}],"predecessor-version":[{"id":52349,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/52347\/revisions\/52349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media\/52348"}],"wp:attachment":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media?parent=52347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/categories?post=52347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/tags?post=52347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}