{"id":5213,"date":"2016-08-15T12:36:46","date_gmt":"2016-08-15T12:36:46","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=5213"},"modified":"2021-02-24T16:08:51","modified_gmt":"2021-02-24T21:08:51","slug":"why-are-restaurant-sales-dropping","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/why-are-restaurant-sales-dropping\/","title":{"rendered":"Why Are Restaurant Sales Dropping?"},"content":{"rendered":"<p>The evidence is irrefutable: After a decent start to the year, restaurants are having a tough time luring customers and getting them to spend. Recent weeks have brought a parade of operations posting second quarter losses (including the parents of Outback, Joe\u2019s Crab Shack, Noodles and Company and Denny\u2019s), and flat sales have become the new up, a cause for high-fives and trash talking. Even longtime high-flyers like Burger King, Buffalo Wild Wings and Taco Bell have suffered a meltdown in comps.<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2016\/08\/restaurant-sales-down.png\"><img class=\"alignnone size-full wp-image-5218\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2016\/08\/restaurant-sales-down.png\" alt=\"restaurant-sales-down\"><\/a><\/p>\n<p>There have been a few shining exceptions (The Habit, for instance, posted a same-store sales increase of 4%, and Texas Roadhouse notched a 4.5% gain). Pizza chains in particular seem to enjoy some immunity. But the majority of big operations are coughing and wheezing. In June, comparable-store sales for chain restaurants fell by an average of 3.5%, the largest decline ever recorded by TDn2K, says Bob Rycroft, managing partner of the research firm.<\/p>\n<p>And that poses the question of the moment: Why?<\/p>\n<p>Choose any victim and you\u2019ll readily get an answer. Seldom is it the same one you\u2019ll get from another sufferer. A consensus has yet to emerge, leaving the concerned observer to choose from a bevy of theories\u2014some plausible, some that sound like the wild guesses. Rycroft calls it a \u201cstew\u201d of ingredients ranging from politics to meal kits, \u201call of which seem to make sense.\u201d<\/p>\n<p>\u201cThere is no one factor,\u201d agrees Darren Tristano, president of Technomic, the research sister of Restaurant Business. \u201cThere are a lot of things going on.\u201d<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2016\/08\/Restaurant.jpg\"><img class=\"alignnone size-full wp-image-5217\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2016\/08\/Restaurant.jpg\" alt=\"Restaurant\"><\/a><\/p>\n<p><strong>Here are seven of the leading contentions, as espoused by financial analysts, researchers, economists and restaurant executives.<\/strong><\/p>\n<p><strong>1.<\/strong> As far-fetched as this one might sound, its adherents include Steve Easterbrook, CEO of McDonald\u2019s (which, ironically, posted one of the strongest comp gains among all quick-service brands, with a second-quarter rise of 1.8% domestically). He and others believe uncertainty fostered by U.S. politics and civil unrest have prompted consumers to pull back on spending and stay home more.<\/p>\n<p>\u201cThere&#8217;s just a broader level of uncertainty in consumers&#8217; minds at the moment,\u201d he told analysts. \u201cWhether through elections or through global events, people are slightly mindful of an unsettled world. And when people are uncertain, when families are uncertain, caution starts to prevail.\u201d<\/p>\n<p>Greg Trojan, CEO of BJ\u2019s Restaurants, has a similar take: \u201cIt&#8217;s evident that we and all consumer-facing companies are navigating through unusual times, characterized by a confluence of social and political issues at home, weakening consumer confidence and increasingly global uncertainty.\u201d<\/p>\n<p>The thesis also explains why Domino\u2019s was able to post a comp gain of 9.7% and Papa John\u2019s could crow about a 4.5% increase. People may not want to leave the nest, but that doesn\u2019t mean they want to cook. Pizza delivery has become a popular third option.<\/p>\n<p><strong>2.<\/strong> In fairness, there are plenty of qualms about Hillary Clinton, too, according to adherents of this thesis. They maintain that the extraordinary nature of the current presidential election has stoked uncertainty about the country\u2019s direction, since neither candidate is what could be labeled a centrist. The possibility of economic change looms large for some, and that could rouse concerns about amassing an emergency fund to weather any storm, says Technomic\u2019s Tristano.<\/p>\n<p>That concern is nonpartisan, he says, though it might be slightly more pronounced for voters expecting the Republicans to win. \u201cWith Donald Trump, you might see more uncertainty,\u201d he says. \u201cThat is definitely an issue.\u201d<\/p>\n<p><strong>3.<\/strong> Hearing an orangutan recount the day\u2019s sports scores might be less of a shock to industry veterans than the mounting indications of an independent uprising against chains.<\/p>\n<p>\u201cThe hypothesis is that independents are taking away [market] share,\u201d says TDn2K\u2019s Rycroft. \u201cIf that\u2019s true, and there are some indications it is, this is the first time this has happened.\u201d<\/p>\n<p>Technomic\u2019s Tristano also gives credence to a tilt in preferences toward independents, noting reports from distributors that so-called street business is booming.<\/p>\n<p><strong>4<\/strong>. The surge in the number of chain restaurants over the last 40 years can be explained in no small part by the rise in fortunes of the middle class. So as the buying power of that socio-economic group erodes of late, it should not be a surprise that restaurants are feeling the pinch, many observers theorize.<\/p>\n<p>\u201cI can\u2019t help thinking that the decline of the middle class has changed the way the public uses restaurants\u2014the sort of places where they go, the sort of places where they like to eat,\u201d says Rycroft.<\/p>\n<p>That explanation addresses a polarization in restaurants\u2019 performance. \u201cFine-dining and upscale-casual concepts are in a far better position,\u201d notes Technomic\u2019s Tristano, suggesting they might be pulling some 1-Percenters. Others note that low-price providers are also feeling less of an ebb in traffic.<\/p>\n<p><strong>5.<\/strong> The U.S. Department of Commerce recently revealed that consumer spending accelerated during the second quarter, weighing against theories the public may be saving for a rainy day. So where is the money going?<\/p>\n<p>Take your pick, say advocates of the heightened-competition theory. \u201dThere\u2019s simply more competition there than there was,\u201d Doug Benn, CFO of The Cheesecake Factory, told analysts. \u201cAnd the competition is coming from all over, including nonrestaurants such as grocery stores.<\/p>\n<p>Technomic\u2019s Tristano extends that list to include convenience stores, meal kit services such as Blue Apron and third-party delivery services that have put mom-and-pops squarely in the off-premise market.<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2016\/08\/ready-made-meal.jpg\"><img class=\"alignnone size-full wp-image-5222\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2016\/08\/ready-made-meal.jpg\" alt=\"ready-made-meal\"><\/a><\/p>\n<p>Many note that supermarkets have amplified their price advantages over restaurants by lowering prices as commodity costs have fallen, sweetening the appeal for bargain hunters. Restaurants don\u2019t have the same leeway because spiking labor costs leave no room to tinker with margins.<\/p>\n<p><strong>6.<\/strong> Private-equity funds and other investors have poured money into the industry in the last few years, changing both the pace and character of restaurant development.<\/p>\n<p>\u201cFor many, many years, we saw the expansion flattening out. During that time, we saw some of the big-footprint restaurants close, so there were not only fewer places, but fewer seats,\u201d says Tristano. \u201cNow we\u2019re seeing bigger restaurants.\u201d He notes that newcomers like Shake Shack are building places large enough to generate $4 million in sales.<\/p>\n<p><strong>7.<\/strong> What may seem like an extraordinary time is just an unfamiliar new reality for the business. Liz Smith, CEO of Outback parent Bloomin\u2019 Brands, noted that visits to casual-dining restaurants have decreased steadily for 11 years, but the pain was deferred by discounting to pull bodies through the door.<\/p>\n<p>\u201cOver the past couple years, traffic has been down a few points a year, but restaurants have been able to eke out a point or two of sales [gain] either through price or by managing the menu,\u201d says Rycroft. It&#8217;s harder to pull off that feat when more places are doing the same thing and traffic is still ebbing.<\/p>\n<p>\u201cWe\u2019re looking at the industry to come,\u201d says Tristano. \u201cWe\u2019re looking at a more mature industry where it\u2019s harder to grow. \u201cGet used to it, because it this is the way it\u2019s going to be. You\u2019re going to have to work harder to do better.\u201d<\/p>\n<p>Source: RestaurantBusiness.com; by Peter Romeo<\/p>\n<p><span style=\"color: #ff6600;\">Even without an immediate need, restaurant owners are establishing lines of credit now. Being prepared is smart. Owners know opportunities and\/or issues can arise quickly and having committed working capital allows them to be ready for the unexpected. <a style=\"color: #00659e;\" title=\"Line of Credit\" href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/lines-of-credit\/\">Click here<\/a> to learn more or <a style=\"color: #00659e;\" href=\"https:\/\/www.arffinancial.com\/development\/apply-now?source=blogpost\" class=\"broken_link\">request a Free No-obligation quote<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The evidence is irrefutable: After a decent start to the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[111,128,690],"tags":[],"class_list":{"0":"post-5213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-financing","7":"category-day-to-day-business-operations","8":"category-restaurant-financing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Are Restaurant Sales Dropping? 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- ARF Financial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arffinancial.com\/development\/why-are-restaurant-sales-dropping\/","og_locale":"en_US","og_type":"article","og_title":"Why Are Restaurant Sales Dropping? - ARF Financial","og_description":"The evidence is irrefutable: After a decent start to the...","og_url":"https:\/\/www.arffinancial.com\/development\/why-are-restaurant-sales-dropping\/","og_site_name":"ARF Financial","article_published_time":"2016-08-15T12:36:46+00:00","article_modified_time":"2021-02-24T21:08:51+00:00","author":"Robert Whited","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Whited","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arffinancial.com\/development\/why-are-restaurant-sales-dropping\/#article","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/why-are-restaurant-sales-dropping\/"},"author":{"name":"Robert Whited","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc"},"headline":"Why Are Restaurant Sales Dropping?","datePublished":"2016-08-15T12:36:46+00:00","dateModified":"2021-02-24T21:08:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/why-are-restaurant-sales-dropping\/"},"wordCount":1245,"publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/why-are-restaurant-sales-dropping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2016\/08\/restaurant-sales-down.png","articleSection":["Business Financing 101","Day-to-Day Business Operations","Restaurant Financing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.arffinancial.com\/development\/why-are-restaurant-sales-dropping\/","url":"https:\/\/www.arffinancial.com\/development\/why-are-restaurant-sales-dropping\/","name":"Why Are Restaurant Sales Dropping? 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