{"id":51641,"date":"2024-12-20T11:34:04","date_gmt":"2024-12-20T16:34:04","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=51641"},"modified":"2024-12-20T11:35:12","modified_gmt":"2024-12-20T16:35:12","slug":"4-tips-for-success-tapping-into-tiktoks-algorithm","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/4-tips-for-success-tapping-into-tiktoks-algorithm\/","title":{"rendered":"4 Tips for Success: Tapping into TikTok\u2019s Algorithm"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;51643&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\">TikTok\u2019s got a hold on us consumers. <a href=\"https:\/\/backlinko.com\/tiktok-users\">There are currently<\/a> around 1 billion monthly active users across the globe, and they average 53.8 minutes a day perusing the app. And we\u2019re not just on there looking at cat videos: <a href=\"https:\/\/amzscout.net\/blog\/tiktok-shop-statistics\/#:~:text=Stats%20have%20shown%20that%2058,alone%2C%20engage%20in%20TikTok%20shopping.\">According to data<\/a>, 58 percent of TikTok users make purchases right on the app after being intrigued by a post\u2014that\u2019s 70 million people in the United States alone. These numbers present huge opportunities for small businesses to grow their audiences. To make that possible, <a href=\"https:\/\/fastercapital.com\/content\/TikTok-algorithm-update--The-TikTok-Algorithm-Update--A-Game-Changer-for-Small-Businesses.html#Introduction-to-the-New-TikTok-Algorithm\" class=\"broken_link\">TikTok\u2019s algorithm was updated<\/a> in 2024 to support small businesses. For instance, it deprioritized factors such as follower count and prior content performance in favor of how relevant the content was to the audience. That being said, to be successful on TikTok as a small business owner you\u2019re going to need time and ideas. A robust content strategy doesn\u2019t hurt, either. Today we\u2019ll explore 4 ways to tap into TikTok\u2019s small business-friendly algorithm\u2014all for the benefit of your bottom line!<\/p>\n<p style=\"font-weight: 400;\"><strong>More is Better (We Promise)<\/strong><\/p>\n<p style=\"font-weight: 400;\">In the case of TikTok, the more frequently you post, the more opportunity your business has to go viral. TikTok\u2019s algorithm looks at things like video replays and engagement (though comments, likes, and shares) to figure out what to \u201cpromote.\u201d A good goal is to <a href=\"https:\/\/icuc.social\/resources\/blog\/how-often-a-brand-should-post-on-tiktok\/\">strive for 3 posts a day<\/a>, but no more than 4. There are content templates and scheduling tools out there to help keep up with this cadence, too\u2014we understand you\u2019re busy running a business. <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-calendar\/\">Content calendars<\/a>, templates for which are also available online (for free!), allow you to craft your posts around a theme and showcase a variety of content. While brands overall <a href=\"https:\/\/www.rivaliq.com\/blog\/tiktok-benchmark-report\/\">average about 2 posts a week<\/a> on TikTok, the goal here is to outpace that. Remember that every new post you make has the potential to reach a new crop of customers.<\/p>\n<p style=\"font-weight: 400;\"><strong>Feedback in a Flash<\/strong><\/p>\n<p style=\"font-weight: 400;\">One of the coolest parts about TikTok (and social media in general) is how instant the analytics are. There\u2019s no need to wait for a post to reach statistical significance\u2014just keep an eye on how many views, shares, and comments it gets to learn just how effective your strategy was. Thanks to this immediate access to data, you\u2019ll be able to tailor your approach on-the-fly. When something goes viral, you\u2019ll know it worked.<\/p>\n<p style=\"font-weight: 400;\">Since we recommend the 3-posts-a-day tactic, you\u2019ll have enough volume to test different types of content, various formats, and posting times that drive the most engagement. You can then take these findings and use them to inform your content strategy. Think of TikTok as your market research intern!<\/p>\n<p style=\"font-weight: 400;\"><strong>Introduce your Business to the Trends<\/strong><\/p>\n<p style=\"font-weight: 400;\">Trends, <a href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/trends\/home\/pc\/en\">as TikTok defines them<\/a>, are \u201cthe creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform.\u201d When something starts trending on the platform, be it a song, dance move, or even sound effect, tap into that popularity by using it to showcase your business. It\u2019s easy to determine what\u2019s \u201ctrending,\u201d too\u2014just check out the Discover page and look for popular sounds and hashtags. But keep in mind that social media moves fast, and trends are fleeting: It\u2019s best to jump at the opportunity ASAP if you really want to capitalize on it. And you\u2019ve got to be genuine about it, too\u2014if you engage with a trend, it\u2019s important to make sure it fits your brand; otherwise, it\u2019s just not authentic.<\/p>\n<p style=\"font-weight: 400;\"><strong>Use Stories to Tell Yours<\/strong><\/p>\n<p style=\"font-weight: 400;\">Sharing real stories about your business is key to creating a genuine connection with audiences. Whether it\u2019s through customer testimonials or behind-the-scenes footage, TikTok viewers want to know you\u2019re relatable. Stick to short clips so as not to drive viewers to swipe away (attention spans are shorter than ever), and keep the content digestible. Got a personal background story about how you built your business? Let it out! Users love to feel connected to the places they shop, and clips that showcase those more personal moments really help you stay top-of-mind.<\/p>\n<p style=\"font-weight: 400;\">Whether you need marketing advice, information on new regulations, or the best loan solution out there, <a href=\"https:\/\/www.arffinancial.com\/development\/?urlsource=blog\">ARF Financial<\/a>has you covered. Backed by decades of experience, we know a thing or two about business owners like you\u2014and we\u2019re excited to teach you about how our loan products can boost your business into even greater success. Stop by today to learn more about our <a href=\"https:\/\/www.arffinancial.com\/development\/company\/our-team\/loan-consulting-team\/?urlsource=blog\">loan consulting team<\/a> and <a href=\"https:\/\/www.arffinancial.com\/development\/company\/our-team\/bank-partners\/?urlsource=blog\">bank partners<\/a>.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-size: 13px; line-height: 15px;\">Your privacy is important to us. ARF Financial will never sell or rent your information to any third party.\u00a0<a href=\"https:\/\/www.arffinancial.com\/development\/privacy\/?utm_source=Outbrain&amp;utm_medium=OutbrainBlog&amp;utm_term=Outbrain&amp;utm_content=GoingGreen&amp;utm_campaign=GoingGreen\">Click here<\/a> for more information about our privacy policy. <a href=\"https:\/\/www.freepik.com\/free-photo\/young-beautician-long-haired-cute-beaitician-conducting-online-beauty-workshop_22810512.htm#fromView=search&amp;page=2&amp;position=18&amp;uuid=7e80aa70-00df-4cb8-95b5-3fdcb621989d\">Image by zinkevych<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;51643&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] TikTok\u2019s got a hold on us&#8230;<\/p>\n","protected":false},"author":5,"featured_media":51643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[698],"tags":[1477,398,402,1445,400,399,443,386,535,220,213,1466,401,224,222,172,226,307,1178,142],"class_list":{"0":"post-51641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-small-business-financing","8":"tag-4-tips-for-success-tapping-into-tiktoks-algorithm","9":"tag-affordable-business-loans","10":"tag-affordable-small-business-growth","11":"tag-and-solutions","12":"tag-business-expansion","13":"tag-business-growth","14":"tag-business-line-of-credit","15":"tag-business-loans","16":"tag-equipment-leasing","17":"tag-flex-pay-loans","18":"tag-line-of-credit","19":"tag-post-pandemic","20":"tag-small-business-expansion","21":"tag-small-business-financing","22":"tag-small-business-funding","23":"tag-small-business-growth","24":"tag-small-business-loans","25":"tag-small-business-operations","26":"tag-small-business-owners","27":"tag-working-capital"},"acf":[],"yoast_head":"<!-- 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