{"id":50930,"date":"2024-09-11T10:31:05","date_gmt":"2024-09-11T14:31:05","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=50930"},"modified":"2024-09-11T17:23:25","modified_gmt":"2024-09-11T21:23:25","slug":"why-women-are-starting-businesses-at-record-rates","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/","title":{"rendered":"Why Women are Starting Businesses at Record Rates"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;50936&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\">Americans are starting new businesses at unprecedented rates\u2014in fact, <a href=\"https:\/\/www.uschamber.com\/small-business\/new-business-applications-a-state-by-state-view\">more new businesses<\/a> were spun up in 2023 than ever before. While this is tremendous news in and of itself, it\u2019s also fascinating to note that the largest players in this growth game are women. Female entrepreneurs actually started 50 percent of the businesses created in 2023, according to <a href=\"https:\/\/gusto.com\/company-news\/new-business-formation-report-2024\" class=\"broken_link\">data from Gusto<\/a>; In 2019 that number was just 29 percent. These women-led companies brought in revenues of $2.7 trillion last year alone, which is no small feat for a sector of the population that was <a href=\"https:\/\/www.fastcompany.com\/90514082\/small-businesses-owned-by-women-people-of-color-and-immigrants-are-harder-hit-by-covid-19\" class=\"broken_link\">hit particularly hard<\/a> during the pandemic. What\u2019s behind these record numbers, and how can we keep them going? Let\u2019s take a look.<\/p>\n<p style=\"font-weight: 400;\"><strong>Flexibility is Finally Attainable<\/strong><\/p>\n<p style=\"font-weight: 400;\">In Gusto\u2019s research, it was revealed that a staggering 70 percent of the women who started a business last year said it was because of the flexibility this allowed them to have. Other reasons included the need for supplemental income, the desire to build financial assets, and someone in the household losing a job. Women were especially concerned with having the flexibility to work how and when they want. And since <a href=\"https:\/\/www.usnews.com\/news\/health-news\/articles\/2023-05-11\/gender-reveals-data-shows-disparities-in-child-care-roles#:~:text=It's%20a%20deeply%20rooted%20truth,leaving%20little%20room%20for%20improvement.\">women do carry more of a burden than men<\/a> when it comes to childcare, this freedom is paramount to their success in a career\u2014it allows them to work on their terms, stay home as needed, avoid paying for <a href=\"https:\/\/www.cnn.com\/2024\/05\/15\/business\/child-care-cost-average-annual\/index.html#:~:text=Nationwide%2C%20the%20average%20annual%20cost,3.7%25%20from%20the%20prior%20year.\">expensive childcare<\/a>, and enjoy a better work\/life balance.<\/p>\n<p style=\"font-weight: 400;\"><strong>Earning Potential Goes Up<\/strong><\/p>\n<p style=\"font-weight: 400;\">In a country where women are still earning far less than men at the workplace, starting a business is one of the best ways for female entrepreneurs to reach their career goals. Businesses built by women pull in much higher revenue than those started by men, \u201cand the average return on investment for women-owned companies was double that of men-owned businesses,\u201d according to an <a href=\"https:\/\/www.forbes.com\/sites\/kmehta\/2023\/11\/13\/why-women-entrepreneurs-outperform-men\/\">article on Forbes<\/a>.<\/p>\n<p style=\"font-weight: 400;\"><strong>How to Keep the Trend Going<\/strong><\/p>\n<p style=\"font-weight: 400;\">It\u2019s great to see this upward trend in female entrepreneurs, and we need to make sure we can continue on this track. Women still have a difficult time getting access to funding, despite <a href=\"https:\/\/www.fastcompany.com\/91067671\/women-co-founders-raise-about-20-of-venture-capital-but-we-often-overlook-them\" class=\"broken_link\">generating 78 percent more revenue per invested capital<\/a> than men. And the costs of childcare are still too prohibitive for many women to take the leap into entrepreneurship. To do their part, financial institutions can seek out professional relationships with female business owners; companies can push for paid family leave; and Washington can increase spending on <a href=\"https:\/\/www.sba.gov\/local-assistance\/resource-partners\/womens-business-centers\">Women\u2019s Business Centers<\/a>.<\/p>\n<p style=\"font-weight: 400;\">At\u00a0<a href=\"https:\/\/www.arffinancial.com\/development\/?urlsource=blog\">ARF Financial<\/a>, our seasoned loan consultants are here to help you capitalize on your business\u2019s potential, offering fast access to the most innovative and flexible loan products available. From\u00a0<a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/lines-of-credit\/?urlsource=blog\">lines of credit<\/a>\u00a0to\u00a0<a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/working-capital-loans\/?urlsource=blog\">working capital loans<\/a>\u00a0and everything in between, we make business financing easy! That\u2019s why we\u2019re the #1 trusted source for restaurant loans, hospitality financing, retail funding and other small business loan products. Visit us today and see why thousands of small businesses across the country have turned to ARF Financial for all their business financing needs.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-size: 13px; line-height: 15px;\">Your privacy is important to us. ARF Financial will never sell or rent your information to any third party.\u00a0<a href=\"https:\/\/www.arffinancial.com\/development\/privacy\/?utm_source=Outbrain&amp;utm_medium=OutbrainBlog&amp;utm_term=Outbrain&amp;utm_content=GoingGreen&amp;utm_campaign=GoingGreen\">Click here<\/a> for more information about our privacy policy. <a href=\"https:\/\/www.freepik.com\/free-photo\/smiling-young-woman-holding-meringue-sugar-cubes-three-tier-serving-tray-coffee-shop_3682265.htm#fromView=search&amp;page=1&amp;position=40&amp;uuid=b8535c96-20b9-45dd-aaba-53edcc5b25ba\">Image by freepik<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;50936&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Americans are starting new businesses at&#8230;<\/p>\n","protected":false},"author":5,"featured_media":50936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[698],"tags":[398,402,400,399,443,386,535,220,213,401,224,222,172,226,307,1178,1333,142],"class_list":{"0":"post-50930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-small-business-financing","8":"tag-affordable-business-loans","9":"tag-affordable-small-business-growth","10":"tag-business-expansion","11":"tag-business-growth","12":"tag-business-line-of-credit","13":"tag-business-loans","14":"tag-equipment-leasing","15":"tag-flex-pay-loans","16":"tag-line-of-credit","17":"tag-small-business-expansion","18":"tag-small-business-financing","19":"tag-small-business-funding","20":"tag-small-business-growth","21":"tag-small-business-loans","22":"tag-small-business-operations","23":"tag-small-business-owners","24":"tag-why-women-are-starting-businesses-at-record-rates","25":"tag-working-capital"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Women are Starting Businesses at Record Rates - ARF Financial<\/title>\n<meta name=\"description\" content=\"Why Women are Starting Businesses at Record Rates\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Women are Starting Businesses at Record Rates - ARF Financial\" \/>\n<meta property=\"og:description\" content=\"Why Women are Starting Businesses at Record Rates\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"ARF Financial\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-11T14:31:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T21:23:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Whited\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Whited\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/\"},\"author\":{\"name\":\"Robert Whited\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\"},\"headline\":\"Why Women are Starting Businesses at Record Rates\",\"datePublished\":\"2024-09-11T14:31:05+00:00\",\"dateModified\":\"2024-09-11T21:23:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/\"},\"wordCount\":583,\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg\",\"keywords\":[\"affordable business loans\",\"affordable small business growth\",\"business expansion\",\"business growth\",\"business line of credit\",\"business loans\",\"equipment leasing\",\"flex pay loans\",\"line of credit\",\"small business expansion\",\"small business financing\",\"small business funding\",\"small business growth\",\"small business loans\",\"small business operations\",\"small business owners\",\"Why Women are Starting Businesses at Record Rates\",\"working capital\"],\"articleSection\":[\"Small Business Financing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/\",\"name\":\"Why Women are Starting Businesses at Record Rates - ARF Financial\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg\",\"datePublished\":\"2024-09-11T14:31:05+00:00\",\"dateModified\":\"2024-09-11T21:23:25+00:00\",\"description\":\"Why Women are Starting Businesses at Record Rates\",\"breadcrumb\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#primaryimage\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg\",\"width\":920,\"height\":420,\"caption\":\"Why Women are Starting Businesses at Record Rates\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.arffinancial.com\/development\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Women are Starting Businesses at Record Rates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"name\":\"ARF Financial\",\"description\":\"Businesses Bank on Us\",\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\",\"name\":\"ARF Financial LLC\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"width\":792,\"height\":612,\"caption\":\"ARF Financial LLC\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\",\"name\":\"Robert Whited\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"caption\":\"Robert Whited\"},\"url\":\"https:\/\/www.arffinancial.com\/development\/author\/robert\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Women are Starting Businesses at Record Rates - ARF Financial","description":"Why Women are Starting Businesses at Record Rates","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/","og_locale":"en_US","og_type":"article","og_title":"Why Women are Starting Businesses at Record Rates - ARF Financial","og_description":"Why Women are Starting Businesses at Record Rates","og_url":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/","og_site_name":"ARF Financial","article_published_time":"2024-09-11T14:31:05+00:00","article_modified_time":"2024-09-11T21:23:25+00:00","og_image":[{"width":920,"height":420,"url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg","type":"image\/jpeg"}],"author":"Robert Whited","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Whited","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#article","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/"},"author":{"name":"Robert Whited","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc"},"headline":"Why Women are Starting Businesses at Record Rates","datePublished":"2024-09-11T14:31:05+00:00","dateModified":"2024-09-11T21:23:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/"},"wordCount":583,"publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg","keywords":["affordable business loans","affordable small business growth","business expansion","business growth","business line of credit","business loans","equipment leasing","flex pay loans","line of credit","small business expansion","small business financing","small business funding","small business growth","small business loans","small business operations","small business owners","Why Women are Starting Businesses at Record Rates","working capital"],"articleSection":["Small Business Financing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/","url":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/","name":"Why Women are Starting Businesses at Record Rates - ARF Financial","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#primaryimage"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg","datePublished":"2024-09-11T14:31:05+00:00","dateModified":"2024-09-11T21:23:25+00:00","description":"Why Women are Starting Businesses at Record Rates","breadcrumb":{"@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#primaryimage","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2024\/09\/ARF-Blog-09102024_2.jpg","width":920,"height":420,"caption":"Why Women are Starting Businesses at Record Rates"},{"@type":"BreadcrumbList","@id":"https:\/\/www.arffinancial.com\/development\/why-women-are-starting-businesses-at-record-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.arffinancial.com\/development\/"},{"@type":"ListItem","position":2,"name":"Why Women are Starting Businesses at Record Rates"}]},{"@type":"WebSite","@id":"https:\/\/www.arffinancial.com\/development\/#website","url":"https:\/\/www.arffinancial.com\/development\/","name":"ARF Financial","description":"Businesses Bank on Us","publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arffinancial.com\/development\/#organization","name":"ARF Financial LLC","url":"https:\/\/www.arffinancial.com\/development\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","width":792,"height":612,"caption":"ARF Financial LLC"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc","name":"Robert Whited","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","caption":"Robert Whited"},"url":"https:\/\/www.arffinancial.com\/development\/author\/robert\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/50930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/comments?post=50930"}],"version-history":[{"count":8,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/50930\/revisions"}],"predecessor-version":[{"id":50954,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/50930\/revisions\/50954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media\/50936"}],"wp:attachment":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media?parent=50930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/categories?post=50930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/tags?post=50930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}