{"id":50826,"date":"2024-08-23T16:41:19","date_gmt":"2024-08-23T20:41:19","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=50826"},"modified":"2024-08-23T16:41:19","modified_gmt":"2024-08-23T20:41:19","slug":"new-analysis-from-salesforce-points-to-ai-excitement-and-concern","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/new-analysis-from-salesforce-points-to-ai-excitement-and-concern\/","title":{"rendered":"New Analysis from Salesforce Points to AI Excitement\u2014and Concern"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;50827&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\">We\u2019ve <a href=\"https:\/\/www.arffinancial.com\/development\/3-artificial-intelligence-examples-for-small-business-success\/?urlsource=blog\">covered<\/a> Artificial Intelligence (AI) in the <a href=\"https:\/\/www.arffinancial.com\/development\/how-small-businesses-can-grow-with-ai\/?urlsource=blog\">past<\/a>, touching on how it can be used to improve your small business. The amount of content out there pertaining to this flashy, exciting trend in technology is staggering\u2014and it\u2019s worth noting that while the hype is real, so are the fears. Salesforce recently put out a paper, the\u00a0<a href=\"https:\/\/www.salesforce.com\/form\/pdf\/trends-of-ai\/\">Trends in AI for CRM report<\/a>, which took statistics from multiple studies to get a better understanding of where business owners stand with AI implementation. Let\u2019s take a look at the findings.<\/p>\n<p style=\"font-weight: 400;\">When AI starting picking up steam, folks were fairly quick to <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" class=\"broken_link\">hop on the bandwagon<\/a>. And according to the Salesforce report, almost half of customer service workers, two-fifths of salespeople, and one third of marketing professionals have completely integrated AI as a means of increasing productivity. However, a lack of trusted data and ethics concerns could put a stop to this practice going forward.<\/p>\n<p style=\"font-weight: 400;\">Without clear, company-wide policies on ethical AI use, and with a dizzying array of <a href=\"https:\/\/www.ibm.com\/topics\/large-language-models\">Large Language Model<\/a> (LLM) vendors to choose from, many businesses are concerned they might miss out on key opportunities to utilize generative AI. In the report, 80 percent of enterprises said they\u2019re currently juggling multiple LLMs.<\/p>\n<p style=\"font-weight: 400;\">AI isn\u2019t just another tech trend\u2014it\u2019s a game-changer, with projections showing over <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/reports\/idc-salesforce-economy-report.pdf\">$2 trillion in new business revenue<\/a>by 2028 just from Salesforce and its partners! Forward-thinking leaders in sales, service, and marketing are ready to seize this moment by leveraging AI to streamline operations and deliver unparalleled customer experiences.<\/p>\n<p style=\"font-weight: 400;\"><strong>What the Trends are Saying:<\/strong><\/p>\n<ul>\n<li><strong>Without trusted data, AI looks less feasible. <\/strong>While we expect adoption rates for AI to climb significantly, just 10 percent of folks put their full trust in AI to help them make the right business decisions. Fifty-nine percent of companies said they don\u2019t have unified data strategies to help make AI more dependable and accurate.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Employees love AI, but their companies need to catch up. <\/strong>A full 80 percent of workers who have used AI believe it increases their productivity, which is a huge reason why the <a href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/ai-adoption-at-work-stats\/\">workforce has raced to adopt it<\/a>. The sticking point is that many employees are working for companies without AI policies in place (just 21 percent said their companies have a clearly outlined AI policy). That\u2019s not stopping them from using it, however: 55 percent are using unapproved tools, and 40 percent are using tools that are flat-out banned. And 69 percent note their companies are not offering any training on using AI at work.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Without trust, there is no AI. <\/strong>There\u2019s a large swath of the general consumer population (we\u2019re talking 74 percent) that\u2019s <a href=\"https:\/\/www.salesforce.com\/in\/news\/stories\/customer-engagement-research-2023\/\">worried about the unethical use of AI<\/a>. According to the <a href=\"https:\/\/www.salesforce.com\/form\/pdf\/trends-of-ai\/\">report<\/a>, \u201cCompanies that focus on end-user control are in the strongest position to build customer trust as they build their AI strategies, with 56 percent of respondents [\u2026] signaling their openness to AI under such circumstances.\u201d<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">You can download the full <strong>Trends in AI for CRM<\/strong> report from Salesforce <a href=\"https:\/\/www.salesforce.com\/form\/pdf\/trends-of-ai\/\">here<\/a>.<\/p>\n<p style=\"font-weight: 400;\">Stick with the\u00a0<a href=\"https:\/\/www.arffinancial.com\/development\/blog\/?urlsource=blog\">Financial Pantry<\/a>\u00a0for the latest in AI and all things small business. We\u2019re always keeping an eye out for new trends, regulations, tips and tricks to make sure our readers can succeed in their small businesses. And if it\u2019s financing you need,\u00a0<a href=\"https:\/\/www.arffinancial.com\/development\/?urlsource=blog\">stop by today\u00a0<\/a>and learn more about the incredible loan products waiting for you at ARF Financial.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-size: 13px; line-height: 15px;\">Your privacy is important to us. ARF Financial will never sell or rent your information to any third party.\u00a0<a href=\"https:\/\/www.arffinancial.com\/development\/privacy\/?utm_source=Outbrain&amp;utm_medium=OutbrainBlog&amp;utm_term=Outbrain&amp;utm_content=GoingGreen&amp;utm_campaign=GoingGreen\">Click here<\/a> for more information about our privacy policy. <a href=\"https:\/\/www.freepik.com\/free-photo\/man-baker-with-fresh-bread-baker-house_27646220.htm#from_view=detail_alsolike\" class=\"broken_link\">Image by senivpetro on Freepik<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;50827&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] We\u2019ve covered Artificial Intelligence (AI) in&#8230;<\/p>\n","protected":false},"author":5,"featured_media":50827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[698],"tags":[398,402,400,399,443,386,535,220,213,1320,401,224,222,172,226,307,1178,142],"class_list":{"0":"post-50826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-small-business-financing","8":"tag-affordable-business-loans","9":"tag-affordable-small-business-growth","10":"tag-business-expansion","11":"tag-business-growth","12":"tag-business-line-of-credit","13":"tag-business-loans","14":"tag-equipment-leasing","15":"tag-flex-pay-loans","16":"tag-line-of-credit","17":"tag-new-analysis-from-salesforce-points-to-ai-excitement-and-concern","18":"tag-small-business-expansion","19":"tag-small-business-financing","20":"tag-small-business-funding","21":"tag-small-business-growth","22":"tag-small-business-loans","23":"tag-small-business-operations","24":"tag-small-business-owners","25":"tag-working-capital"},"acf":[],"yoast_head":"<!-- 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