{"id":48075,"date":"2023-08-09T13:19:37","date_gmt":"2023-08-09T17:19:37","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=48075"},"modified":"2023-10-25T17:34:58","modified_gmt":"2023-10-25T21:34:58","slug":"the-ins-and-outs-of-cause-marketing","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/the-ins-and-outs-of-cause-marketing\/","title":{"rendered":"The Ins and Outs of Cause Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;48076&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Marketing tactics are always evolving. They tend to sway the way of consumer behavior, and cause marketing is no different. Today\u2019s consumers are concerned with how their behavior in the marketplace impacts society. Defined by <a href=\"https:\/\/mailchimp.com\/resources\/what-is-cause-marketing\/\">MailChimp<\/a>, cause marketing is a \u201ccollaboration between a for-profit business and a nonprofit organization for a common benefit.\u201d And <a href=\"https:\/\/intermarkgroup.com\/cause-marketing\/\" class=\"broken_link\">Intermark Group<\/a> notes that \u201cconsumers are four to six times more likely to trust, buy, champion and protect companies with a strong purpose over those with a weaker one.\u201d Have you considered cause marketing strategies for your small business? If not, we\u2019ll cover some of the basics so you can learn how to incorporate new tactics into your company.<\/p>\n<p>Belief-driven buying essentially means that customers are choosing to buy directly from businesses that share a common cause. This could be a running gear company sponsoring 5K runs for cancer, or <a href=\"https:\/\/www.warbyparker.com\/buy-a-pair-give-a-pair\" class=\"broken_link\">Warby Parker\u2019s<\/a> Buy a Pair, Give a Pair initiative. Businesses know that it pays off to show the community their support for causes. What are a few of the benefits of cause marketing, aside from helping your community (or the world) be better? Let\u2019s dive in.<strong>\u00a0<\/strong><\/p>\n<p><strong>Brand Image Boost<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Not that your brand needs an image boost, but adding cause marketing to your repertoire can serve to toss your business into a favorable light. You\u2019ll be appealing to customers who share the same value sets as you, plus you can help bolster the relationships you\u2019ve got with existing customers by showcasing your commitment to a cause. After all, customers are more likely to spend their money at a business that\u2019s \u201ccommitted to making the world a better place,\u201d according to <a href=\"https:\/\/online.hbs.edu\/blog\/post\/corporate-social-responsibility-statistics\" class=\"broken_link\">Harvard Business School<\/a>.<\/p>\n<p><strong>Helps You Stand Out<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Consumers have a lot of choices\u2014so many that it\u2019s often difficult for them to choose where to buy from. But if you\u2019re appealing to the majority of customers who want their purchasing power to make a difference in the world, then cause marketing is a key strategy to helping your business stand apart from the rest. And you shouldn\u2019t be shy about the causes you\u2019re backing: Post about your initiatives on social media, in emails and newsletters, and on your company website. Market your mission!<\/p>\n<p><strong>Increases Employee Morale<\/strong><strong>\u00a0<\/strong><\/p>\n<p>Not only is cause marketing a boom for the world and your customers, it\u2019s also great for employee morale. Workers want to know they\u2019re standing behind a company that champions positive change. It means they can be proud of their workplace. And as reported by <a href=\"https:\/\/www.pwc.com\/co\/es\/publicaciones\/assets\/millennials-at-work.pdf\">PwC<\/a>, reputation really does matter: \u201cMillennials want their work to have a purpose, to contribute something to the world and they want to be proud of their employer. The brands that appeal to young people as consumers including those that stress their environmental and social record, are the same brands that appeal to them as employers.\u201d<\/p>\n<p>When a new marketing strategy comes to light, it\u2019s the perfect time to consider a line of credit \u2013 like the <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/revolving-line-of-credit\/?urlsource=blog\">Bankroll<\/a> option we offer at ARF Financial. Bankroll was created to give small business owners access to capital at a moment\u2019s notice. It offers loan approvals up to $1 million, fixed terms up to 36 months, and fixed weekly payments. Interested in learning more? <a href=\"https:\/\/arffinancial.my.site.com\/portal\/ARFPreQualify?prequalgd=10535bc3-289e-4cfc-bd1d-ad2ca8f4e4ac&amp;URLSource=Web&amp;utm_campaign=LOCApply&amp;utm_content=LOCSlideIn&amp;utm_medium=OptinMonster&amp;utm_source=OptinMonster\">Stop by today<\/a> to see how much you qualify for\u2014with no obligation to borrow.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;48076&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Marketing tactics are always evolving. They tend&#8230;<\/p>\n","protected":false},"author":5,"featured_media":48076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[698],"tags":[398,402,400,399,443,386,535,220,213,944,943,1107,401,224,222,172,226,1112,142],"class_list":{"0":"post-48075","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-small-business-financing","8":"tag-affordable-business-loans","9":"tag-affordable-small-business-growth","10":"tag-business-expansion","11":"tag-business-growth","12":"tag-business-line-of-credit","13":"tag-business-loans","14":"tag-equipment-leasing","15":"tag-flex-pay-loans","16":"tag-line-of-credit","17":"tag-marketing","18":"tag-operations","19":"tag-profile-photo","20":"tag-small-business-expansion","21":"tag-small-business-financing","22":"tag-small-business-funding","23":"tag-small-business-growth","24":"tag-small-business-loans","25":"tag-the-ins-and-outs-of-cause-marketing","26":"tag-working-capital"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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