{"id":47834,"date":"2023-07-11T16:55:23","date_gmt":"2023-07-11T20:55:23","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=47834"},"modified":"2023-07-11T16:55:23","modified_gmt":"2023-07-11T20:55:23","slug":"top-tips-for-restaurant-email-marketing","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/top-tips-for-restaurant-email-marketing\/","title":{"rendered":"Top Tips for Restaurant Email Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_single_image image=&#8221;47835&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Email marketing is one of the best ways to keep your restaurant top-of-mind with customers. Unlike other marketing methods, email allows you to reach people round-the-clock. <a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\">It\u2019s expected<\/a> that by 2025, over half of the world\u2019s population will be using email. And the return on investment (ROI) with email is exceptional: average ROI is $40 for every $1 spent on email marketing. For restaurant owners, the potential is huge. Read on for some of our top tips to make the most of your email campaigns.<\/p>\n<p><strong>Welcome Emails are a Must<\/strong><\/p>\n<p>After your customers have signed up for your email list, they\u2019re expecting what\u2019s called a <a href=\"https:\/\/www.mailmunch.com\/blog\/best-welcome-emails\" class=\"broken_link\">Welcome email<\/a>. This is the very first email that should be sent out, and it\u2019s where you can get super creative\u2014Welcome emails pull in a <a href=\"https:\/\/act-on.com\/blog\/proven-tactics-for-engaging-and-successful-welcome-emails\/\">50 percent open rate<\/a>, which is huge. Since this is likely to be the initial interaction a customer is going to have with your restaurant, you\u2019ll want to make that first impression count. Including information like your brand story or mission statement can help humanize your restaurant. Bonus points for throwing in a digital coupon that users can cash in on their first visit.<strong>\u00a0<\/strong><\/p>\n<p><strong>Tread Lightly<\/strong><strong>\u00a0<\/strong><\/p>\n<p>On the whole, <a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">restaurant email open rates<\/a> are pretty high. This means that customers want to hear from you, and they appreciate the content you\u2019re sending. It also means they\u2019re not expecting to be inundated with emails every hour of the day. Keeping your content fresh and relevant is the best way to capture (and hold) your customers\u2019 attention. There needs to be intention behind your email marketing strategy. All that is to say, don\u2019t send something for the sake of sending it!<\/p>\n<p><strong>Time it Right<\/strong><strong>\u00a0<\/strong><\/p>\n<p>When it comes to the timing of emails, there is a sweet spot\u2014and it\u2019s not universal across industries. What works for your restaurant might not work for someone in the retail space, right? So the best thing you can do is test your own audience. Try sending emails at different times of day and days of the week, and closely monitor your <a href=\"https:\/\/www.campaignmonitor.com\/resources\/glossary\/click-through-rate-ctr\/\">click-through<\/a> and <a href=\"https:\/\/www.campaignmonitor.com\/resources\/glossary\/email-open-rate\/\">open rates<\/a>. Generally speaking, however, several things ring true in terms of timing for emails: Stick to weekdays during the day, when folks are most likely to be by their inboxes; folks are far less likely to read through emails on the weekend. Mid-morning and mid-afternoon are the most favored times of day for people to engage with non-work-related emails, so that\u2019s also a time to consider sending your content.<\/p>\n<p><strong>Get Seasonal<\/strong><\/p>\n<p>Customers expect seasonally adjusted email campaigns and promotions during the bigger \u201cshopping\u201d holidays, and the same is true for restaurant-goers. There are definitely times of year when restaurants can tap into seasonal vibes, including Independence Day, Memorial Day, Labor Day, and end-of-year holidays. There\u2019s always a reason to celebrate something with a great meal or cocktails! Tap into these festive vibes with email campaigns centered around fun holidays. You can even include new recipes or party ideas into your sends to delight your readers.<\/p>\n<p>When you\u2019re in need of extra cash-on-hand, look to <a href=\"https:\/\/www.arffinancial.com\/development\/?urlsource=blog\">ARF Financial<\/a> and our expert loan consultants to help you land the perfect loan solution. <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/revolving-line-of-credit\/?urlsource=blog\">BANKROLL<\/a>, our industry-leading revolving line of credit, is one such offering that\u2019s designed to help small business owners get access to capital at a moment\u2019s notice. BANKROLL features approvals up to $1,000,000, fixed terms up to 36 months, and weekly fixed payments. You\u2019ll also get the freedom to take unlimited draws or make unlimited partial principal paydowns of $5,000 or more during your revolving period. ARF Financial knows your business needs are always changing\u2014and we\u2019re here to help you stay flexible, no matter where business takes you.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_single_image image=&#8221;47835&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Email marketing is one of the best&#8230;<\/p>\n","protected":false},"author":5,"featured_media":47835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[698],"tags":[398,402,400,399,443,386,535,220,213,944,1103,943,401,224,222,172,226,142],"class_list":{"0":"post-47834","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-small-business-financing","8":"tag-affordable-business-loans","9":"tag-affordable-small-business-growth","10":"tag-business-expansion","11":"tag-business-growth","12":"tag-business-line-of-credit","13":"tag-business-loans","14":"tag-equipment-leasing","15":"tag-flex-pay-loans","16":"tag-line-of-credit","17":"tag-marketing","18":"tag-nists-updates-to-cybersecurity-standards","19":"tag-operations","20":"tag-small-business-expansion","21":"tag-small-business-financing","22":"tag-small-business-funding","23":"tag-small-business-growth","24":"tag-small-business-loans","25":"tag-working-capital"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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