{"id":43743,"date":"2022-06-23T12:16:43","date_gmt":"2022-06-23T16:16:43","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=43743"},"modified":"2022-07-05T09:23:04","modified_gmt":"2022-07-05T13:23:04","slug":"how-to-promote-your-business-on-tiktok","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/how-to-promote-your-business-on-tiktok\/","title":{"rendered":"How to Promote Your Business on TikTok"},"content":{"rendered":"

\"How<\/p>\n

TikTok is a social media video app that boasts an average<\/a> of 1 billion monthly users worldwide. Its popularity is undeniable. This video streaming app created a totally different way for users to advertise their own products and connect with clients on a new, unique level\u2014and it\u2019s entertaining as all get out.<\/p>\n

That\u2019s why we\u2019re here to explore the top ways you can promote your business using TikTok. Ready? Let\u2019s go!<\/p>\n

Know What Works<\/strong> <\/strong><\/p>\n

First and foremost, it\u2019s important that you don\u2019t dive into TikTok without a full understanding of the platform\u2014what works, what doesn\u2019t, what\u2019s popular, what\u2019s trending? You\u2019ve got to get a lay of the land, so to speak, before you start posting things. TikTok is all about fun (and almost half<\/a> of the people using the app are between the ages of 18 and 34, aka Generation Z)\u2014keep your content light.<\/p>\n

Determine a Cadence<\/strong> <\/strong><\/p>\n

If you\u2019re already engaged with Facebook and Instagram as a means to get the word out about your company, you likely already know what times of day your customers are engaged. As with any marketing strategy, it\u2019s critical to keep tabs on how your tactics are performing. Luckily, TikTok gives you access to its analytics as soon as a video is posted. You can also opt for a TikTok for Business<\/a> account for even more features. <\/strong><\/p>\n

Be One-of-a-Kind<\/strong><\/p>\n

If there\u2019s one thing we all know about TikTok, it\u2019s that there is an endless amount of content\u2014some of it is wildly entertaining and outlandish, and some of it is a goldmine for cooking hacks, beauty tips, and more. Folks are not navigating to the platform to get bummed out, so consider that when planning your posts. Keep things light and fun, but don\u2019t lose sight of your brand voice and vision. TikTok is a wonderful place to showcase the more human side of your business, too. From impromptu interviews with your employees to real-life videos of customers using your products, this is definitely a place to think outside the box. Unsure where to start? Search the platform for trending hashtags and put your own spin on them!<\/p>\n

Dive into Advertising<\/strong> <\/strong><\/p>\n

TikTok Advertising is another way to boost engagement with your business. You\u2019ll need to sign up for a TikTok for Business account first. Fully customizable, there are 3 key types of ads you can run: Brand Takeovers, which pop up as soon as a user opens the app; In-Feed Ads that are displayed at the bottom of videos or in a feed; and Hashtag Challenges asking users to complete a task and post the video with a predetermined hashtag.<\/p>\n

Marketing trends are always changing, social media apps are constantly evolving, and content creators need to be at the top of their game to keep up with it all. As a small business owner, you\u2019ve got to keep your ear to the ground of the latest and greatest ways to get the word out about your business. Stick to the Financial Pantry<\/a> at ARF Financial to learn the latest tips, tricks, and strategies to help catapult your business to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok is a social media video app that boasts an…<\/p>\n","protected":false},"author":5,"featured_media":43744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[111,112,698],"tags":[398,402,400,399,443,386,578,535,220,946,939,213,944,943,345,116,173,536,117,597,594,516,401,224,222,172,226,142],"class_list":{"0":"post-43743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-financing","8":"category-marketing","9":"category-small-business-financing","10":"tag-affordable-business-loans","11":"tag-affordable-small-business-growth","12":"tag-business-expansion","13":"tag-business-growth","14":"tag-business-line-of-credit","15":"tag-business-loans","16":"tag-covid-19-pandemic","17":"tag-equipment-leasing","18":"tag-flex-pay-loans","19":"tag-how-to-promote-your-business-on-tiktok","20":"tag-introducing-bankroll","21":"tag-line-of-credit","22":"tag-marketing","23":"tag-operations","24":"tag-restaurant-expansion","25":"tag-restaurant-financing","26":"tag-restaurant-funding","27":"tag-restaurant-leasing","28":"tag-restaurant-loans","29":"tag-restaurant-reopening","30":"tag-restaurant-reopneing","31":"tag-restaurant-trends","32":"tag-small-business-expansion","33":"tag-small-business-financing","34":"tag-small-business-funding","35":"tag-small-business-growth","36":"tag-small-business-loans","37":"tag-working-capital"},"acf":[],"yoast_head":"\nHow to Promote Your Business on TikTok - 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