{"id":43738,"date":"2022-06-23T11:14:38","date_gmt":"2022-06-23T15:14:38","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=43738"},"modified":"2023-10-25T17:48:52","modified_gmt":"2023-10-25T21:48:52","slug":"why-social-listening-matters","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/why-social-listening-matters\/","title":{"rendered":"Why Social Listening Matters"},"content":{"rendered":"

\"Why<\/p>\n

Having a social listening strategy in place for your business is a smart marketing move. When you\u2019ve got the tools in place, social listening helps you understand just how your customers and prospects are thinking about your business just by analyzing what they\u2019re saying on social media\u2014not only about your company, but about your competition. It\u2019s like getting the keys to a treasure chest of opinions.<\/p>\n

What is Social Listening?<\/strong><\/p>\n

In the most basic sense, social listening is \u201cthe monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities,\u201d as defined by Hubspot<\/a>. There are countless conversations happening at any time on social media platform, so the idea of gathering all the chatter and analyzing it to benefit your business is a no-brainer. All this data allows you to gain insights into your business that you never had before, helping you better understand your brand perception, online presence, and more. In essence, social listening is key to helping your business become a household name.<\/p>\n

Why Does it Matter?<\/strong><\/p>\n

You know how we\u2019re always talking about the changing consumer landscape? Trends change and evolve at the drop of a hat\u2014and businesses need to be at the forefront of all of this in order to stay relevant and top-of-mind. Social listening lets you come up with content, products, and marketing techniques that your customers and prospects will actually engage with\u2014the stuff they really want. <\/em>A customized experience, if you will. We all change: staying ahead of those changes is one key to ensuring your company remains cutting-edge.<\/p>\n

Furthermore, we all want to be heard. Consumers posting things on social media about your company\u2014whether they are positive or negative\u2014are only doing so to get the word out about their thoughts on your brand. With active social listening, you\u2019re able to respond to those thoughts in real time. And those responses go a long way in making customers feel like they\u2019re being considered.<\/p>\n

How Do You Do It?<\/strong>\u00a0<\/strong><\/p>\n

While you can\u2019t really participate in social listening without help, there are plenty of digital tools available to get you on the right track. There\u2019s Hubspot\u2019s Social Media Management<\/a> software, Sprout Social<\/a>, and Hootsuite\u2014to name just a few. Most of the available options offer free trials of their solutions so you can test and learn what works best for your business and budget. Regardless of which product you choose, the main goal of social listening will always be to shed light on what\u2019s happening out there\u2014and open the door to how your business should respond.<\/p>\n

If you\u2019re in the market for a small business loan, turn to the experts at ARF Financial<\/a>. We\u2019re different from other lenders because we\u2019ve got decades of experience under our belts\u2014and our loan consultants are local to your area, making them an even greater asset to your business. We have one goal in mind: to help you capitalize on your business\u2019s potential, offering the fastest access to the most innovative and flexible loan products available. Whether it\u2019s a line of credit<\/a>, Flex Pay loan<\/a>, or a bridge loan<\/a>, we\u2019ll work with you to create a custom solution to your financial needs. What are you waiting for? Apply online<\/a> today and see how much you qualify for!<\/p>\n","protected":false},"excerpt":{"rendered":"

Having a social listening strategy in place for your business…<\/p>\n","protected":false},"author":5,"featured_media":43740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[111,112,698],"tags":[398,402,400,399,443,386,578,535,220,939,213,944,943,345,116,173,536,117,597,594,516,401,224,222,172,226,945,142],"class_list":{"0":"post-43738","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-financing","8":"category-marketing","9":"category-small-business-financing","10":"tag-affordable-business-loans","11":"tag-affordable-small-business-growth","12":"tag-business-expansion","13":"tag-business-growth","14":"tag-business-line-of-credit","15":"tag-business-loans","16":"tag-covid-19-pandemic","17":"tag-equipment-leasing","18":"tag-flex-pay-loans","19":"tag-introducing-bankroll","20":"tag-line-of-credit","21":"tag-marketing","22":"tag-operations","23":"tag-restaurant-expansion","24":"tag-restaurant-financing","25":"tag-restaurant-funding","26":"tag-restaurant-leasing","27":"tag-restaurant-loans","28":"tag-restaurant-reopening","29":"tag-restaurant-reopneing","30":"tag-restaurant-trends","31":"tag-small-business-expansion","32":"tag-small-business-financing","33":"tag-small-business-funding","34":"tag-small-business-growth","35":"tag-small-business-loans","36":"tag-why-social-listening-matters","37":"tag-working-capital"},"acf":[],"yoast_head":"\nWhy Social Listening Matters - ARF Financial<\/title>\n<meta name=\"description\" content=\"Why Social Listening Matters- Having a social listening strategy in place for your business is a smart marketing move. 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