{"id":41254,"date":"2022-03-31T12:11:05","date_gmt":"2022-03-31T16:11:05","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=41254"},"modified":"2022-03-31T12:12:08","modified_gmt":"2022-03-31T16:12:08","slug":"the-6-stages-of-the-customer-buying-process","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/the-6-stages-of-the-customer-buying-process\/","title":{"rendered":"The 6 Stages of the Customer Buying Process"},"content":{"rendered":"

\"The<\/p>\n

Did you know there is a psychology behind how consumers make purchases? Before we\u2019re willing to spend, we first go through several \u201cstages\u201d \u2013 six in total. And it\u2019s the job of the marketing pros to ensure their strategies are making an impact during each stage of the process, effectively guiding the consumer effortlessly through to their ultimate decision: Yes I need this item, or no I don\u2019t. Today, we\u2019ll take a deeper look into the 6 stages of the customer buying process.<\/p>\n

    \n
  1. Problem Recognition<\/strong> <\/strong><\/li>\n<\/ol>\n

    This is arguably the most important piece of the puzzle\u2014a customer realizing they have a need, and that your product or service fills that need. And this \u201cneed\u201d we\u2019re talking about doesn\u2019t even have to be a real one! As a marketer, you\u2019re essentially \u201ccreating an issue\u201d the customer doesn\u2019t even know they have (yet). How do you make an impact? Through marketing, of course! You can advertise the \u201cissue\u201d your customer has and how your business is uniquely positioned to solve it. Content marketing is huge here. Use your email lists, social media accounts, and direct marketing campaigns to speak to your customers\u2019 needs and offer up a solution.<\/p>\n

      \n
    1. Information Search<\/strong><\/li>\n<\/ol>\n

      Your customer, with the help of your marketing efforts, now understands they have a need they were previously unaware of. People might ask their close friends and family for recommendations. If you\u2019re lucky, your company will come up thanks to word-of-mouth marketing<\/a>. But you can also tap into your social media influencers or review websites. The key here is understanding that every day, a consumer is out there searching for information about your products and services. Your job is to make yourself an authority in your specialty.<\/p>\n

        \n
      1. Evaluation of Alternatives<\/strong> <\/strong><\/li>\n<\/ol>\n

        We have a lot of options these days, which is why some customers are more prone to \u201cshopping around\u201d than others. At this stage of the buying journey, a customer is going to do their proverbial homework and look at what the competition is offering. Make sure you stand out from the crowd by communicating what makes your product or service different from the rest, and why it\u2019s ultimately the best choice.<\/p>\n

          \n
        1. Purchase Decision<\/strong> <\/strong><\/li>\n<\/ol>\n

          You\u2019re almost there! Your potential customer has weighed all their options and is ready to make a move. Remind them of the issue that brought them to your doorstep in the first place to create a sense of security in their decision to buy. Follow up with them via email if you\u2019re unsure whether they\u2019re going to do business with you\u2014a perfect example is the \u201cabandoned cart\u201d email strategy in which customers who have left items in their online shopping carts get an email reminder that these things are still waiting for them.<\/p>\n

            \n
          1. Purchase<\/strong> <\/strong><\/li>\n<\/ol>\n

            Don\u2019t make the purchase phase of the buying process tedious. You want to avoid friction at all costs, so it\u2019s important that your website runs quickly and your checkout or POS process is seamless. Your customer chose you <\/em>to do business with! Pay them back with the gift of a great purchasing experience.<\/p>\n

              \n
            1. Post-Purchase Evaluation<\/strong><\/li>\n<\/ol>\n

              There\u2019s still time for a customer to turn back, even after they\u2019ve made a purchase. Check in with them post-purchase with follow-up emails or surveys so they can rate their experience. Be sure you\u2019re offering great customer service so they know you\u2019re on their side, and engage with them about the product or service they just bought\u2014teaching them the best way to use it or answering questions are ideal ways to show you\u2019re a wonderful company to work with.<\/p>\n

              A lot of thought goes into our marketing strategies, so it makes sense that a lot of thought would also go into what we buy. <\/em>Make sure you\u2019re keeping up with the latest trends in marketing, finance, and all things small business at the Financial Pantry<\/a>\u2014ARF Financial\u2019s<\/a> blog. Browse articles by topic or industry and stay in-the-know for success!<\/p>\n","protected":false},"excerpt":{"rendered":"

              Did you know there is a psychology behind how consumers…<\/p>\n","protected":false},"author":5,"featured_media":41255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[111,128,698],"tags":[398,402,400,399,443,386,578,535,220,213,345,116,173,536,117,597,594,516,401,224,222,172,226,930,142],"class_list":{"0":"post-41254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-financing","8":"category-day-to-day-business-operations","9":"category-small-business-financing","10":"tag-affordable-business-loans","11":"tag-affordable-small-business-growth","12":"tag-business-expansion","13":"tag-business-growth","14":"tag-business-line-of-credit","15":"tag-business-loans","16":"tag-covid-19-pandemic","17":"tag-equipment-leasing","18":"tag-flex-pay-loans","19":"tag-line-of-credit","20":"tag-restaurant-expansion","21":"tag-restaurant-financing","22":"tag-restaurant-funding","23":"tag-restaurant-leasing","24":"tag-restaurant-loans","25":"tag-restaurant-reopening","26":"tag-restaurant-reopneing","27":"tag-restaurant-trends","28":"tag-small-business-expansion","29":"tag-small-business-financing","30":"tag-small-business-funding","31":"tag-small-business-growth","32":"tag-small-business-loans","33":"tag-the-6-stages-of-the-customer-buying-process","34":"tag-working-capital"},"acf":[],"yoast_head":"\nThe 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