{"id":4016,"date":"2015-10-05T14:34:07","date_gmt":"2015-10-05T14:34:07","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=4016"},"modified":"2021-02-24T16:44:46","modified_gmt":"2021-02-24T21:44:46","slug":"7-budget-friendly-ways-to-get-publicity","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/","title":{"rendered":"7 Budget-Friendly Ways to Get Publicity"},"content":{"rendered":"<p><strong>Drawing media attention takes more than just money.<\/strong><\/p>\n<p>Your restaurant has been reporting stellar sales for several years, your dining room is always full and you\u2019ve got the local media in your back pocket. Now a new restaurant moved in across the street, hiring a PR agency that helped it hit the ground running with a grand opening event, advertising, mailers and more. Your sales start to slip and the media stop calling.<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg\"><img class=\"alignnone size-full wp-image-4017\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg\" alt=\"marketing\"><\/a><\/p>\n<p>How can you compete against the new restaurant\u2019s seemingly unlimited marketing muscle?<\/p>\n<p><strong>1. Avoid comparing your restaurant to others.<\/strong> A big PR budget does not equal a better product. \u201cDon&#8217;t compare yourself to the big-budgeted restaurants; this is a rookie mistake,\u201d advises marketing and sales consultant Bert Martinez. \u201cSee what the big guys are doing for creative purposes, but by comparing yourself, you can sometimes fall into a victim mindset.\u201d<\/p>\n<p><strong>2. Check your infrastructure.<\/strong> If you\u2019re going head-to-head with a heavy hitter, make sure that you\u2019re ready to take on the challenge with a solid business and motivated employees. \u201cYou\u2019ve got to create a solid infrastructure using the three P\u2019s\u2014your People, Place of Business and Business Partners,\u201d says Rudolph Waldner, author of Marketing from the Trenches. \u201cAre you ready for a line out the door? Can everyone talk about the specials of the day and upcoming promotions? Is the store clean and signage maximized? If so, you may be ready to give a big-budget competitor a run for their money.\u201d<\/p>\n<p><strong>3. Find a local partner.<\/strong> Two heads are almost always better than one, so look around for some backup. \u201cAlign yourself with local charities that have bigger PR budgets than you,\u201d says Martinez. \u201cHost events at your restaurant and\/or give proceeds to a local charity in return for them using their budget to spread the word and drive traffic to your restaurant. Don&#8217;t overlook hospitals; they have massive budgets!\u201d<\/p>\n<p><strong>4. Get personal with your customers.<\/strong> More often than not, the restaurant using a big PR agency will send out template marketing mailers. If you run a smaller operation, you can be more personal and make customers feel like part of the family. \u201cSend menus with handwritten notes from the chef noting a new item,\u201d says Linda Duke, c.e.o. of Duke Marketing in San Rafael, CA. \u201cDevelop an expertise around a unique food item and write a column about it to submit to the paper.\u201d<\/p>\n<p><strong>5. Begin\u2014or rekindle\u2014relationships with local press.<\/strong> \u201cPR is about developing relationships,\u201d says Duke. \u201cTake the time to get to know a writer and they may consider you a source of information to call in the future.\u201d<\/p>\n<p><strong>6. Continue to promote your restaurant through social media and email.<\/strong>\u201cMake sure that you capture names and emails of the customers who visit your restaurant; these customers are the easiest, fastest and cheapest people to reach with your PR message,\u201d says Martinez. \u201cEmail marketing has huge profit potential and costs very little; the big restaurants use this strategy, and it works.\u201d<\/p>\n<p><strong>7. Be more creative.<\/strong> When was the last time you created something that really wowed your customers? \u201cIf you don\u2019t have a big budget, you have to get creative and get your customers enthralled,\u201d says Alyson Lex, c.e.o. of Rock Your Marketing in Baltimore. \u201cCreate compelling offers year-round that will get customers talking.\u201d<\/p>\n<p>Source: Restaurant-Hospitality.com; by Liz Barrett<\/p>\n<p>Need extra money&nbsp;to get the word out about your business? <a href=\"https:\/\/www.arffinancial.com\/development\/apply-now\/?source=blogpost\" style=\"color: #02649c;\" class=\"broken_link\">Click here<\/a>&nbsp;to receive a FREE, no-obligation quote.&nbsp;Or, learn more about our&nbsp;<a href=\"https:\/\/www.arffinancial.com\/development\/get-approved-working-capital-loan\/?source=blogpost\" style=\"color: #02649c;\">approval and payback process for our loans here!<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drawing media attention takes more than just money. Your restaurant&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,112,690],"tags":[],"class_list":{"0":"post-4016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-day-to-day-business-operations","7":"category-marketing","8":"category-restaurant-financing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Budget-Friendly Ways to Get Publicity - ARF Financial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Budget-Friendly Ways to Get Publicity - ARF Financial\" \/>\n<meta property=\"og:description\" content=\"Drawing media attention takes more than just money. Your restaurant...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/\" \/>\n<meta property=\"og:site_name\" content=\"ARF Financial\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-05T14:34:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-24T21:44:46+00:00\" \/>\n<meta name=\"author\" content=\"Robert Whited\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Whited\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/\"},\"author\":{\"name\":\"Robert Whited\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\"},\"headline\":\"7 Budget-Friendly Ways to Get Publicity\",\"datePublished\":\"2015-10-05T14:34:07+00:00\",\"dateModified\":\"2021-02-24T21:44:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/\"},\"wordCount\":604,\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg\",\"articleSection\":[\"Day-to-Day Business Operations\",\"Marketing\",\"Restaurant Financing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/\",\"name\":\"7 Budget-Friendly Ways to Get Publicity - ARF Financial\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg\",\"datePublished\":\"2015-10-05T14:34:07+00:00\",\"dateModified\":\"2021-02-24T21:44:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#primaryimage\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.arffinancial.com\/development\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Budget-Friendly Ways to Get Publicity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"name\":\"ARF Financial\",\"description\":\"Businesses Bank on Us\",\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\",\"name\":\"ARF Financial LLC\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"width\":792,\"height\":612,\"caption\":\"ARF Financial LLC\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\",\"name\":\"Robert Whited\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"caption\":\"Robert Whited\"},\"url\":\"https:\/\/www.arffinancial.com\/development\/author\/robert\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Budget-Friendly Ways to Get Publicity - ARF Financial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/","og_locale":"en_US","og_type":"article","og_title":"7 Budget-Friendly Ways to Get Publicity - ARF Financial","og_description":"Drawing media attention takes more than just money. Your restaurant...","og_url":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/","og_site_name":"ARF Financial","article_published_time":"2015-10-05T14:34:07+00:00","article_modified_time":"2021-02-24T21:44:46+00:00","author":"Robert Whited","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Whited","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#article","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/"},"author":{"name":"Robert Whited","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc"},"headline":"7 Budget-Friendly Ways to Get Publicity","datePublished":"2015-10-05T14:34:07+00:00","dateModified":"2021-02-24T21:44:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/"},"wordCount":604,"publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg","articleSection":["Day-to-Day Business Operations","Marketing","Restaurant Financing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/","url":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/","name":"7 Budget-Friendly Ways to Get Publicity - ARF Financial","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#primaryimage"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg","datePublished":"2015-10-05T14:34:07+00:00","dateModified":"2021-02-24T21:44:46+00:00","breadcrumb":{"@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#primaryimage","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2015\/10\/marketing.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.arffinancial.com\/development\/7-budget-friendly-ways-to-get-publicity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.arffinancial.com\/development\/"},{"@type":"ListItem","position":2,"name":"7 Budget-Friendly Ways to Get Publicity"}]},{"@type":"WebSite","@id":"https:\/\/www.arffinancial.com\/development\/#website","url":"https:\/\/www.arffinancial.com\/development\/","name":"ARF Financial","description":"Businesses Bank on Us","publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arffinancial.com\/development\/#organization","name":"ARF Financial LLC","url":"https:\/\/www.arffinancial.com\/development\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","width":792,"height":612,"caption":"ARF Financial LLC"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc","name":"Robert Whited","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","caption":"Robert Whited"},"url":"https:\/\/www.arffinancial.com\/development\/author\/robert\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/4016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/comments?post=4016"}],"version-history":[{"count":1,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/4016\/revisions"}],"predecessor-version":[{"id":36196,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/4016\/revisions\/36196"}],"wp:attachment":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media?parent=4016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/categories?post=4016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/tags?post=4016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}