{"id":39914,"date":"2021-12-09T13:29:39","date_gmt":"2021-12-09T18:29:39","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=39914"},"modified":"2023-10-25T17:53:27","modified_gmt":"2023-10-25T21:53:27","slug":"email-marketing-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/email-marketing-mistakes-to-avoid\/","title":{"rendered":"Email Marketing Mistakes to Avoid"},"content":{"rendered":"

\"Email<\/p>\n

The average email open rate for all industries hovers at about 20 percent, according to research from Constant Contact<\/a>. For those unfamiliar, an open rate<\/a> is simply the number of emails opened versus the number of emails sent. And to be sure, 20 percent is no small feat when you think about the sheer volume of message today\u2019s consumer receives on a daily basis. It\u2019s hard to capture your audience\u2019s attention, what with nearly every retailor hammering their client list with an endless stream of content. That\u2019s why today we decided to present a review of some of the most common email marketing mistakes you\u2019ll want to avoid if your goal is to stand out in the inbox.<\/p>\n

Nothing Personal<\/strong>\u00a0<\/strong><\/p>\n

Custers are more likely to engage with your content if you\u2019re offering them personalized content. We\u2019re not just talking using their name in a subject line, either. The content within your sends should be relevant to this customer\u2019s purchasing behavior (if you\u2019re a retailer) or interests they\u2019ve shown while navigating your site, such as webinars and white papers. Personalized, relevant content helps bond a user to your brand and builds trust\u2014both key ingredients to increased engagement. And if customers are interacting with your emails, you\u2019re more likely to generate revenue from them.<\/p>\n

Missing out on Mobile<\/strong>\u00a0<\/strong><\/p>\n

Research suggests<\/a> that 80 percent of emails are opened on a mobile device\u2014insane, right? This staggering percentage is all the more reason you need to ensure your email content is accessible (and readable!) on mobile. There is a delicate balance between copy and design that you\u2019ll need to strike; images can take up a lot of valuable real estate, but when done right they can also get your message across quite effectively. As you\u2019re designing your emails, be sure to test them on multiple device sizes so you can get a real-time view of what your recipients will be seeing.<\/p>\n

Too Much, Too Often<\/strong>\u00a0<\/strong><\/p>\n

Inbox overcrowding is a real thing\u2014a real bad <\/em>thing. In 2020, over 300 billion emails<\/a> were sent every day in this country. The way to your customers\u2019 hearts is likely by taking a \u201cless is more\u201d approach. Absence makes the heart grow fonder, right? There is no hard and fast rule when it comes to the frequency of email sends, so it\u2019s important to test\u2026 and test, and test. Try sending out your campaigns on a bi-weekly basis, and increase the frequency from there. When your open rates start to dip or your unsubscribes start to increase, pull back. It\u2019s all about balance. Unsure if your tactics are working? Go straight to the source! Don\u2019t be shy about asking your subscribers how frequently they\u2019d like to receive emails from you.<\/p>\n

The Financial Pantry<\/a> is ARF Financial\u2019s first stop for all-things small business. Whether you\u2019re interested in expansion ideas or refreshing your marketing plan, there\u2019s an article\u2014and an expert\u2014to help you out. Pop over today to see what\u2019s new and noteworthy. And when you\u2019re in search of a hassle-free, small business loan or line of credit<\/a>, we\u2019re ready to serve up the best solution for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

The average email open rate for all industries hovers at…<\/p>\n","protected":false},"author":5,"featured_media":39916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[112,698],"tags":[398,402,386,898,535,220,213,836,818,401,224,222,172,819,311,226],"class_list":{"0":"post-39914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-small-business-financing","9":"tag-affordable-business-loans","10":"tag-affordable-small-business-growth","11":"tag-business-loans","12":"tag-email-marketing-mistakes-to-avoid","13":"tag-equipment-leasing","14":"tag-flex-pay-loans","15":"tag-line-of-credit","16":"tag-small-business","17":"tag-small-business-business-loans","18":"tag-small-business-expansion","19":"tag-small-business-financing","20":"tag-small-business-funding","21":"tag-small-business-growth","22":"tag-small-business-leasing","23":"tag-small-business-line-of-credit","24":"tag-small-business-loans"},"acf":[],"yoast_head":"\nEmail 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