{"id":38744,"date":"2021-07-28T12:50:50","date_gmt":"2021-07-28T16:50:50","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=38744"},"modified":"2021-07-28T12:51:08","modified_gmt":"2021-07-28T16:51:08","slug":"marketing-dental-implants-3-quick-tips","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/marketing-dental-implants-3-quick-tips\/","title":{"rendered":"Marketing Dental Implants: 3 Quick Tips"},"content":{"rendered":"<p><img class=\"aligncenter size-large wp-image-38745\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07282021-1024x538.jpg\" alt=\"Marketing Dental Implants: 3 Quick Tips\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07282021-1024x538.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07282021-300x158.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07282021-768x403.jpg 768w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07282021.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>According to statistics from the <a href=\"https:\/\/www.gotoapro.org\/facts-figures\/\">American College of Prosthodontists<\/a>, \u201cMore than 36 million Americans do not have any teeth, and 120 million people in the U.S. are missing at least one tooth.\u201d These are the folks who could benefit greatly from <a href=\"https:\/\/www.mayoclinic.org\/tests-procedures\/dental-implant-surgery\/about\/pac-20384622\">dental implants<\/a>. <a href=\"https:\/\/www.clearchoice.com\/what-are-dental-implants\/\" class=\"broken_link\">Dental implants<\/a> are surgically placed \u201cartificial roots\u201d that serve as the base for replacement teeth. They function almost entirely as natural teeth, which is making them a highly popular choice for patients today. But many people don\u2019t know anything at all about dental implants, meaning there is a great opportunity to up the marketing strategy on these game changers. A a balance of online and offline marketing is critical in getting the word out to prospective clients. Here, we\u2019ll review three quick tips to get your dental implant marketing rolling!<\/p>\n<p><strong>Know Your Audience<\/strong><\/p>\n<p>A lot of the <em>need<\/em> for dental implants lies within an older age bracket, but there are still those who might <em>want<\/em> them as well. These could be young athletes who lost a tooth during play, or middle-aged folks in need of tooth repair after an accident. Still others would require dental implants due to sheer neglect, and that\u2019s possible at any age or activity level. Creating what\u2019s called a \u201c<a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\">buyer persona<\/a>\u201d will help you create content specific to each demographic you are trying to market to. A buyer persona details characteristics like age, location, occupation, etc. Look to your current clients, prospects, and referrals to really narrow down the type of people you need a persona on.<strong>&nbsp;<\/strong><\/p>\n<p><strong>Blog All About It<\/strong><\/p>\n<p>Consumers love reading blogs because they\u2019re a valuable source of information. Marketers love blogs for the same reason, plus it gives them a way to establish their business as one-of-a-kind. Your blog content on dental implants should cover a range of topics, including education and awareness, pricing, FAQs, etc. Videos and infographics are also helpful pieces of content, as well as patient success stories and testimonials. Remember \u2013 you created those buyer personas for a reason, so your blog needs to address all the \u201cconcerns\u201d your expected clients would have.<\/p>\n<p><strong>Don\u2019t Forget Direct Mail<\/strong><\/p>\n<p>Direct mail has gone through a lot of ups and downs in recent years. But the truth is, especially with purchases as important as dental implants, direct mail is worth its weight \u2013 according to research from <a href=\"https:\/\/www.fundera.com\/resources\/direct-mail-statistics\" class=\"broken_link\">Fundera<\/a>, \u201c<strong>70%<\/strong> of consumers say direct mail is more personal than online interactions.\u201d You\u2019ll be able to reach the patients in your local area with beautiful mailers that really stand out from the junk we so often receive. Plus, you can tailor the content based on your buyer personas. The best part about direct mailers is that they\u2019re delivered to a person\u2019s home and read through at a time when they\u2019re not being bogged down with a slew of incoming emails and meeting invites.<\/p>\n<p>When it comes to marketing and financial tips for your small business, turn to the pros at ARF Financial. We\u2019re always posting regular articles, case studies, whitepapers and more\u2014all designed to help your business thrive. Check out our <a href=\"https:\/\/www.arffinancial.com\/development\/resources\/knowledge-center\/?urlsource=blog\">Knowledge Center<\/a> today to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to statistics from the American College of Prosthodontists, \u201cMore&#8230;<\/p>\n","protected":false},"author":5,"featured_media":38745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[693,112],"tags":[398,402,400,399,443,386,578,753,755,708,756,757,754,758,759,220,213,839,401,224,222,172,226,142],"class_list":{"0":"post-38744","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dental-practice-financing","8":"category-marketing","9":"tag-affordable-business-loans","10":"tag-affordable-small-business-growth","11":"tag-business-expansion","12":"tag-business-growth","13":"tag-business-line-of-credit","14":"tag-business-loans","15":"tag-covid-19-pandemic","16":"tag-dental-practice-business-loans","17":"tag-dental-practice-expansion","18":"tag-dental-practice-financing","19":"tag-dental-practice-funding","20":"tag-dental-practice-leasing-space","21":"tag-dental-practice-line-of-credit","22":"tag-dental-practice-loans","23":"tag-dental-practice-small-business-loans","24":"tag-flex-pay-loans","25":"tag-line-of-credit","26":"tag-marketing-dental-implants-3-quick-tips","27":"tag-small-business-expansion","28":"tag-small-business-financing","29":"tag-small-business-funding","30":"tag-small-business-growth","31":"tag-small-business-loans","32":"tag-working-capital"},"acf":[],"yoast_head":"<!-- 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