{"id":38655,"date":"2021-07-21T23:39:29","date_gmt":"2021-07-22T03:39:29","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=38655"},"modified":"2023-10-25T18:00:41","modified_gmt":"2023-10-25T22:00:41","slug":"the-importance-of-community-for-your-hardware-store","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/the-importance-of-community-for-your-hardware-store\/","title":{"rendered":"The Importance of Community for Your Hardware Store"},"content":{"rendered":"<p><img class=\"aligncenter size-large wp-image-38656\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07222021-1024x538.jpg\" alt=\"The Importance of Community for Your Hardware Store\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07222021-1024x538.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07222021-300x158.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07222021-768x403.jpg 768w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/07\/ARF-Blog-07222021.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Big box stores like Lowe\u2019s and Home Depot often have a leg up on the competition due to their sheer size, brand recognition, and ability to offer lower costs than some of the independent hardware stores can. What those chain retailers lack is a sense of community, however\u2014and that\u2019s more important than ever as consumers look to support small businesses and more sustainable consumption.\u00a0 That being said, independent hardware stores have the distinct advantage of knowing the people in their communities on a deeper level than your standard box hardware store.<\/p>\n<p>One of the lures of the larger retailers is that they can offer contractor discounts due much in part to their large size. The catch with that is the fact that box stores, also because of their size, don\u2019t have the ability to offer hands-on service and a personalized approach. Think about it: when was the last time you walked into a giant store as a regular and were greeted by name? The distinct advantage smaller shops have is the one-on-one connection they can provide. The more niche products you carry and the more seasoned professionals you hire, the more likely you are to have a repeat and loyal customer base. You are also likely more in-tune with changing trends in the hardware industry and can pass that knowledge off to your customers.<\/p>\n<p>One target audience you should be paying close mind to is the DIYers out there. In the wake of the economic downturn and COVID-19-related quarantines, consumers have turned to demoing, retiling, painting, and building by themselves\u2014no contractor needed. It\u2019s hard to find true \u201cexperts\u201d on the floor of a big box chain; sometimes if there even are any, they\u2019re so elusive it becomes impossible even trying to track them down. When weekend warriors walk through your doors, they\u2019ll be greeted by professional staff that really know their stuff. What\u2019s more, tons of folks are making their home reno projects public by posting their progress to social media. Have them hashtag your business to promote your staff and products. You might also investigate <a href=\"https:\/\/blog.hubspot.com\/marketing\/sponsored-content-that-doesnt-suck\">sponsoring some of their blog posts<\/a>.<\/p>\n<p>As a small business owner, you\u2019ve got an ear to the ground of what\u2019s going on in your local communities. You\u2019re not bound to the same marketing strategies as the big competition, therefore you can offer discounts and incentives based on what\u2019s happening in the moment. Use feedback from your customers to help drive marketing techniques. Your loyal customers will repay you with word-of-mouth advertising\u2014\u201cYour biggest marketing asset is your existing customer base,\u201d according to <a href=\"https:\/\/www.yotpo.com\/resources\/word-of-mouth-marketing\/\">this article<\/a> from Yotpo. The vast majority of customers will still trust the recommendation of friends and family over traditional marketing anyway! If you please your existing patrons, they\u2019ll essentially repay you with free advertising.<\/p>\n<p>Whether you know exactly which type of small business loan you need or aren\u2019t even sure where to begin, <a href=\"https:\/\/www.arffinancial.com\/development\/company\/about-us\/?urlsource=blog\">ARF Financial<\/a> is your destination for all things small biz. We offer short-term, <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/flex-pay-loans\/?urlsource=blog\">loans<\/a> and <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/lines-of-credit\/?urlsource=blog\">lines of credit<\/a> for business owners across the country, and we\u2019ve been doing it for decades. Stop by today and see how ARF Financial can help fund your success!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big box stores like Lowe\u2019s and Home Depot often have&#8230;<\/p>\n","protected":false},"author":5,"featured_media":38656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[683],"tags":[398,402,400,399,443,386,535,220,829,830,831,832,833,834,213,401,224,222,172,226,835,142],"class_list":{"0":"post-38655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hardware-store-financing","8":"tag-affordable-business-loans","9":"tag-affordable-small-business-growth","10":"tag-business-expansion","11":"tag-business-growth","12":"tag-business-line-of-credit","13":"tag-business-loans","14":"tag-equipment-leasing","15":"tag-flex-pay-loans","16":"tag-hardware-store-expansion","17":"tag-hardware-store-financing","18":"tag-hardware-store-funding","19":"tag-hardware-store-leasing","20":"tag-hardware-store-loans","21":"tag-hardware-store-re-opening","22":"tag-line-of-credit","23":"tag-small-business-expansion","24":"tag-small-business-financing","25":"tag-small-business-funding","26":"tag-small-business-growth","27":"tag-small-business-loans","28":"tag-the-importance-of-community-for-your-hardware-store","29":"tag-working-capital"},"acf":[],"yoast_head":"<!-- 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