{"id":36721,"date":"2021-04-26T13:56:36","date_gmt":"2021-04-26T17:56:36","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=36721"},"modified":"2021-09-21T10:42:02","modified_gmt":"2021-09-21T14:42:02","slug":"why-your-veterinary-website-needs-a-blog","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/why-your-veterinary-website-needs-a-blog\/","title":{"rendered":"Why Your Veterinary Website Needs a Blog"},"content":{"rendered":"<p><img class=\"aligncenter size-large wp-image-36722\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/04\/ARF-Blog-04282021-1024x538.jpg\" alt=\"Why Your Veterinary Website Needs a Blog\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/04\/ARF-Blog-04282021-1024x538.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/04\/ARF-Blog-04282021-300x158.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/04\/ARF-Blog-04282021-768x403.jpg 768w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2021\/04\/ARF-Blog-04282021.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Dogs, cats, birds, and a multitude of pets in between are all considered good as kin. In fact, reports have found that <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/the-social-self\/201908\/the-well-being-benefits-seeing-pets-family-members\">77 percent of pet owners<\/a> view their animal companions as family members. Which is why the veterinary care industry is seriously booming\u2014to the tune of $19 billion. You have a veterinary practice, you have a client base, but you also have competition. How does your business stand out from the pack? We\u2019re talking blogs\u2014about pets. Content is king these days, and creating a meaningful brand that resonates with potential clients shows how truly devoted you are to animal care. Let\u2019s walk through a few great reasons to start considering a blog for your veterinary practice\u2019s website.<\/p>\n<h2><strong>It Drives Awareness (SEO)<\/strong><\/h2>\n<p>When you have an active blog on your veterinary website, the chances of your practice being discovered via an online search are increased. Pet owners may search for information on an ailment their dog is experiencing, or want to know the best cat food for an aging feline. If your site has articles covering a wide range of topics, you stand to improve your website in the search rankings. Higher rankings mean increased awareness of your practice, which means more appointments scheduled.<\/p>\n<h2><strong>It Builds Trust<\/strong><\/h2>\n<p>When a small business shows customers it\u2019s about more than just making money, it goes a long way in creating positive brand association\u2014especially in a world where the household pet is equally as welcome in bed as a spouse. Thoughtful content, created with intent and purpose, shows how genuine your veterinary practice really is. It allows you to craft a voice and tone for your practice. It allows you to engage with the community. It allows you to showcase the vets and technicians that care for these pets every day. And it allows you to truly shine as a unique business that will truly treat these pets\/patients as if they\u2019re family.<\/p>\n<h2><strong>It Provides Education<\/strong><\/h2>\n<p>Educating pet owners on a variety of animal topics will make your website a go-to destination for clients far and wide\u2014and it\u2019ll solidify your position as an authority in the animal care space. An article detailing what first-time dog owners should look for in a breed would apply to countless individuals who will eventually need a veterinarian. Blog posts covering frequently asked questions, why your cat insists on sitting atop your computer keyboard, what to expect after your pooch is spayed, etc. all pique the interest of today\u2019s pet owners. Plus, if your blog posts answer questions clients may have otherwise asked during an in-office visit, it\u2019ll cut down on their appointment time. This will save you money and save them precious time.<\/p>\n<p>Interested in starting your first veterinary practice blog? Consider investing a bit of money into a marketing professional, who can come and help you create the best space possible to host your content. And don\u2019t forget to check in with ARF Financial for all of your small business financing needs\u2014a quick and easy <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/lines-of-credit\/?urlsource=blog\">line of credit<\/a> may be just the ticket to fund your blog endeavor, and get things off on the right paw!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dogs, cats, birds, and a multitude of pets in between&#8230;<\/p>\n","protected":false},"author":5,"featured_media":36722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[112,721],"tags":[398,402,400,399,443,386,535,220,213,401,224,222,172,226,784,786,785,787,788,789,790,791,792,142],"class_list":{"0":"post-36721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-pet-store-veterinary-financing","9":"tag-affordable-business-loans","10":"tag-affordable-small-business-growth","11":"tag-business-expansion","12":"tag-business-growth","13":"tag-business-line-of-credit","14":"tag-business-loans","15":"tag-equipment-leasing","16":"tag-flex-pay-loans","17":"tag-line-of-credit","18":"tag-small-business-expansion","19":"tag-small-business-financing","20":"tag-small-business-funding","21":"tag-small-business-growth","22":"tag-small-business-loans","23":"tag-veterinary-practice-business-loans","24":"tag-veterinary-practice-expansion","25":"tag-veterinary-practice-financing","26":"tag-veterinary-practice-funding","27":"tag-veterinary-practice-leasing","28":"tag-veterinary-practice-line-of-credit","29":"tag-veterinary-practice-loans","30":"tag-veterinary-practice-marketing","31":"tag-why-your-veterinary-website-needs-a-blog","32":"tag-working-capital"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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