{"id":3625,"date":"2015-07-06T13:17:44","date_gmt":"2015-07-06T13:17:44","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=3625"},"modified":"2021-02-24T17:04:42","modified_gmt":"2021-02-24T22:04:42","slug":"best-ways-to-boost-restaurant-marketing-roi","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/best-ways-to-boost-restaurant-marketing-roi\/","title":{"rendered":"Best Ways to Boost Restaurant Marketing ROI"},"content":{"rendered":"<p>Social media has created many new channels through which restaurants can promote offers to customers\u2014maybe too many if you have a limited budget and are too busy to micromanage your marketing mix. New research from deal company LivingSocial doesn\u2019t find a one-size-fits-all answer to this dilemma. But it does help define some steps operators can take to optimize results.<\/p>\n<p><a href=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/05\/PostingToFacebook.jpg\"><img class=\"alignnone size-full wp-image-1860\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2014\/05\/PostingToFacebook.jpg\" alt=\"PostingToFacebook\"><\/a><\/p>\n<p>\u201cWe know restaurateurs have little confidence in the value of their overall marketing spend as they keep experimenting to get more bang for their buck,\u201d says LivingSocial\u2019s Doug Miller. \u201cThere is an information gap which presents an important opportunity to help restaurant merchants have more visibility and better tools to understand the performance of those marketing investments and to make smarter decisions.\u201d<\/p>\n<p>LivingSocial\u2019s study, \u201cRestaurant Trends &amp; Insights for 2015,\u201d is meant to help fill that gap. The company gathered two sets of data to compile its report: It first conducted in-depth interviews with 30 restaurant owners and managers, then surveyed 150 more to quantify its results.<\/p>\n<p>Collectively, these respondents said their top three marketing challenges in 2015 are having a limited marketing budget (68 percent): tracking the results of, and the return of investment on, the marketing investments they make (49 percent); and managing online customer reviews (36 percent).<\/p>\n<p>The study then quizzed operators about which restaurant marketing tactics are most effective and how to best communicate them to target customers. Respondents identified four kinds of deal offers that work almost equally well to boost restaurant sales. They are:<\/p>\n<ul>\n<li><strong>$ savings with minimum spend required<\/strong><\/li>\n<li><strong>free food item with purchase<\/strong><\/li>\n<li><strong>$ savings no minimum spend required<\/strong><\/li>\n<li><strong>% off bill with a minimum spend required.<\/strong><\/li>\n<\/ul>\n<p>Roughly three-quarters of survey subjects said all four options were an overall success. However, when asked which one was most successful, 36 percent of operators identified \u201c$ savings with a minimum spend required\u201d as the offers that yields the best results.<\/p>\n<p>The most successful marketing channels through which these operators convey their offers to their target audience are:<\/p>\n<ul>\n<li><strong>Online deal sites (78 percent of respondents say this method is effective, 18 percent say deal sites are their most successful channel for driving sales).<\/strong><\/li>\n<li><strong>Social media (71 percent say it works, 23 percent find it to be their most successful channel).<\/strong><\/li>\n<li><strong>Email marketing (61 percent find it effective, 20 percent say its their most effective channel).<\/strong><\/li>\n<li><strong>Outside of LivingSocial, operators can also offer deals on their own via their restaurant\u2019s website. The study found that in addition to offering deals via social media, the most popular types of online promotions appear on online deal sites (77 percent of operators use this channel); a restaurant\u2019s own website (44 percent): and online ads (24 percent).<\/strong><\/li>\n<\/ul>\n<p>Deal sites are most commonly used just two to four times a year. LivingSocial also looked at the timing of restaurant marketing programs. It found that 55 percent of operators spend more of their marketing budgets in certain seasons instead of all year long. Of those that follow this regime, two-thirds spend more in off-peak seasons. Twenty-three percent boost their marketing efforts during the holidays. \u201cAs with other times of the year, Facebook and the restaurant\u2019s website are the most common channels to market during the holidays,\u201d the study notes.<\/p>\n<p>Source: Restaurant-Hospitality.com; by Bob Krummert<\/p>\n<h4><span style=\"color: #0a73ae;\">Would you like to explore financing options to accelerate&nbsp;the growth of your small business? ARF Financial is a lender you can trust. We have a quick and simple funding process.&nbsp;<span style=\"color: #ff6600;\"><a href=\"https:\/\/www.arffinancial.com\/development\/contact\/?utm_source=arfblog&amp;utm_medium=arfpost&amp;utm_campaign=arfblogcontact\"><span style=\"color: #ff6600;\">Contact us&nbsp;<\/span><\/a><\/span>today to learn more.<\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Social media has created many new channels through which restaurants&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[112,690],"tags":[],"class_list":{"0":"post-3625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"category-restaurant-financing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Ways to Boost Restaurant Marketing ROI - 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