{"id":35237,"date":"2020-09-15T01:48:29","date_gmt":"2020-09-15T05:48:29","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=35237"},"modified":"2022-07-05T09:22:55","modified_gmt":"2022-07-05T13:22:55","slug":"prepping-for-black-friday-2020","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/prepping-for-black-friday-2020\/","title":{"rendered":"Prepping for Black Friday 2020"},"content":{"rendered":"

\"PreppingThe retail world looks a little different this year thanks to the coronavirus taking a strong foothold across the globe. Shoppers are opting to make purchases online, from the comfort and safety of their own homes, to reduce exposure to the virus. When it comes to holiday shopping, that\u2019s why it\u2019s predicted<\/a> that nearly 70 percent of consumers plan to shop online this Black Friday\u2014as compared to 51 percent just last year. What was once an exciting opportunity to line up outside a mall at 4 AM to catch the \u201cdoorbuster\u201d deals will most likely be put on pause this holiday season. Now, shoppers will likely be flooding the web with digital traffic\u2014and you\u2019ll need to be prepared. While we\u2019re still several months out from the kick-off to the holidays, there\u2019s never been a better time to start prepping for Black Friday 2020 so your business can shine.<\/p>\n

Is Your Website Up-to-Speed?<\/strong><\/p>\n

Your e-comm site is going to have to be able to scale in order to handle the influx of traffic you may see this season. Be sure to read up on our tips to Nix Page Load Lethargy<\/a> and increase your website\u2019s speed. It\u2019s also important to conduct load and stress testing<\/a> on your site to ensure it\u2019s capable of peaks in traffic.<\/p>\n

Dedicate Landing Pages to Your Black Friday Deals<\/strong><\/p>\n

To get your organic search rankings up, consider creating a dedicated landing page announcing your Black Friday deals. Getting pages like this live ASAP (meaning way before the holidays) is important in gathering the visibility you need to rank higher in Google search results. Be sure to do your research on SEO keywords for Black Friday sales\u2014this article from Neil Patel gives some great pointers.<\/p>\n

Nail Down Your Email Strategy<\/strong><\/p>\n

Multiple touchpoints are key to a successful Black Friday email marketing strategy. You\u2019re really going to have to raise the bar on your creativity to stand out in people\u2019s inboxes this year, especially given the current retail landscape where digital is king. Check out this piece from Omnisend that breaks down the best times to send your Black Friday emails.<\/p>\n

Don\u2019t Forget BOPIS<\/strong><\/p>\n

Buy Online, Pick Up in Store<\/a> = BOPIS. And it\u2019s more popular now than ever before. If you\u2019re hoping to drive foot traffic to your brick-and-mortar shop via your website, making BOPIS available to customers is a wise tactic. Just be sure that the Black Friday discounts you\u2019re offering online match the ones you\u2019re advertising in-store\u2014this will help you avoid any heated exchanges with customers who would rather have the online deal (or the in-store deal).<\/p>\n

Whether you implement all of these strategies or just one, timing is everything this year. Start smart by starting soon and get your brand\u2019s name out there prior to the major holiday rush. Pepper Black Friday teasers throughout your newsletters, email sends, and social media posts to whet customers\u2019 appetites for what\u2019s to come after the Big Feast. And stay tuned to ARF Financial\u2019s blog for more updates as we get closer to bringing 2020 to a close.<\/p>\n","protected":false},"excerpt":{"rendered":"

The retail world looks a little different this year thanks…<\/p>\n","protected":false},"author":5,"featured_media":35238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,911,686],"tags":[398,402,400,399,443,386,548,577,550,578,549,535,220,213,652,345,116,173,536,117,597,594,516,401,224,222,172,226,142],"class_list":{"0":"post-35237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-holiday-preparation","9":"category-retail-financing","10":"tag-affordable-business-loans","11":"tag-affordable-small-business-growth","12":"tag-business-expansion","13":"tag-business-growth","14":"tag-business-line-of-credit","15":"tag-business-loans","16":"tag-coronavirus","17":"tag-coronavirus-pandemic","18":"tag-covid-19","19":"tag-covid-19-pandemic","20":"tag-covid19","21":"tag-equipment-leasing","22":"tag-flex-pay-loans","23":"tag-line-of-credit","24":"tag-prepping-for-black-friday-2020","25":"tag-restaurant-expansion","26":"tag-restaurant-financing","27":"tag-restaurant-funding","28":"tag-restaurant-leasing","29":"tag-restaurant-loans","30":"tag-restaurant-reopening","31":"tag-restaurant-reopneing","32":"tag-restaurant-trends","33":"tag-small-business-expansion","34":"tag-small-business-financing","35":"tag-small-business-funding","36":"tag-small-business-growth","37":"tag-small-business-loans","38":"tag-working-capital"},"acf":[],"yoast_head":"\nPrepping 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