{"id":34993,"date":"2020-07-14T09:35:02","date_gmt":"2020-07-14T13:35:02","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=34993"},"modified":"2022-01-20T18:25:42","modified_gmt":"2022-01-20T23:25:42","slug":"making-goodwill-a-part-of-your-restaurant-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/","title":{"rendered":"Making Goodwill a Part of Your Restaurant Marketing Strategy"},"content":{"rendered":"

\"MakingPeople by and large<\/a> prefer to shop and dine at establishments with a decent moral compass. This isn\u2019t a new trend\u2014but in today\u2019s highly charged political landscape, it\u2019s the goodwill of a business that really drives engagement. For instance, statistics released on engageforgood.com<\/a> reveal that \u201c68% of respondents said they wanted brands to donate to programs that provide direct support for medical workers\u201d during the COVID-19 global pandemic. Regardless of the issue a business stands for, there has never been a more opportune time for business owners to show their core values by making goodwill a part of your restaurant marketing strategy.<\/p>\n

The Importance of Social Media<\/strong><\/p>\n

If your social media marketing is top-notch, you already have a devoted fan base following you on Facebook, Twitter, Instagram, and the like. It\u2019s where your consumers go to find great deals, menu additions, or new merchandise. This is also the place where you should be shouting from the proverbial rooftops about the great things your company does behind the scenes.<\/p>\n

For instance, we\u2019ve seen a good deal of restaurants offering free food to healthcare workers amid the coronavirus pandemic. Still more are taking PPE donations, gathering written praise from customers to display around the store, or making monetary donations to service workers. The goodwill goes a long way, to be sure. Spreading the word of these unique tactics is simple to do on your social media channels. It\u2019s also a win-win marketing strategy, as customers will repay businesses that are champions for good by continuing to shop there\u2014and spreading the word.<\/p>\n

Telling Your Story<\/strong><\/p>\n

Whether you are a company that stands up against racial injustice, unsustainable fashion, climate change, or another one of the countless causes out there, it\u2019s important to tell your story. According to Retail Dive<\/a>, \u201c68% of consumers \u2018expect clear values\u2019 from brands.\u201d The narrative you need to get out there should make it abundantly clear not only what<\/em> your business stands for, but why<\/em> and how<\/em> you are actively taking action to address it. Devote a section of your website to the soul of your business\u2014explain what you\u2019re all about, and make sure that story weaves its way into your marketing tactics, sales strategies, and areas of digital engagement.<\/p>\n

It\u2019s Okay to Start Small<\/strong><\/p>\n

We understand there are costs around standing behind a huge cause. But at a time when so many of today\u2019s consumers are feeling depressed about the state of our country and world, good deeds are truly going a long way. So, start small. If you notice a regular customer looking particularly exhausted one day, offer up a free muffin. Pick an \u201cEssential worker of the week\u201d and post their photo and some fun facts about them on your social media or in-store (with permission, of course). Offer $5 gift cards to guests that come in with the coolest face masks. Small acts of kindness, authenticity, and selflessness are priceless\u2014and they can also help your bottom line.<\/p>\n

Good business karma. Let\u2019s make it a thing by making goodwill a part of your restaurant marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

People by and large prefer to shop and dine at…<\/p>\n","protected":false},"author":5,"featured_media":34994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,112,690],"tags":[398,402,400,399,443,386,548,577,550,578,549,535,220,213,639,345,116,173,536,117,597,594,516,401,224,222,172,226,142],"class_list":{"0":"post-34993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-marketing","9":"category-restaurant-financing","10":"tag-affordable-business-loans","11":"tag-affordable-small-business-growth","12":"tag-business-expansion","13":"tag-business-growth","14":"tag-business-line-of-credit","15":"tag-business-loans","16":"tag-coronavirus","17":"tag-coronavirus-pandemic","18":"tag-covid-19","19":"tag-covid-19-pandemic","20":"tag-covid19","21":"tag-equipment-leasing","22":"tag-flex-pay-loans","23":"tag-line-of-credit","24":"tag-making-goodwill-a-part-of-your-restaurant-marketing-strategy","25":"tag-restaurant-expansion","26":"tag-restaurant-financing","27":"tag-restaurant-funding","28":"tag-restaurant-leasing","29":"tag-restaurant-loans","30":"tag-restaurant-reopening","31":"tag-restaurant-reopneing","32":"tag-restaurant-trends","33":"tag-small-business-expansion","34":"tag-small-business-financing","35":"tag-small-business-funding","36":"tag-small-business-growth","37":"tag-small-business-loans","38":"tag-working-capital"},"acf":[],"yoast_head":"\nMaking Goodwill a Part of Your Restaurant Marketing Strategy - ARF Financial<\/title>\n<meta name=\"description\" content=\"Making Goodwill a Part of Your Restaurant Marketing Strategy- People by and large prefer to shop and dine at establishments with a decent moral compass.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Goodwill a Part of Your Restaurant Marketing Strategy - ARF Financial\" \/>\n<meta property=\"og:description\" content=\"Making Goodwill a Part of Your Restaurant Marketing Strategy- People by and large prefer to shop and dine at establishments with a decent moral compass.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"ARF Financial\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-14T13:35:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-20T23:25:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Whited\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Whited\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/\"},\"author\":{\"name\":\"Robert Whited\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\"},\"headline\":\"Making Goodwill a Part of Your Restaurant Marketing Strategy\",\"datePublished\":\"2020-07-14T13:35:02+00:00\",\"dateModified\":\"2022-01-20T23:25:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/\"},\"wordCount\":532,\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg\",\"keywords\":[\"affordable business loans\",\"affordable small business growth\",\"business expansion\",\"business growth\",\"business line of credit\",\"business loans\",\"coronavirus\",\"coronavirus pandemic\",\"covid-19\",\"covid-19 pandemic\",\"COVID19\",\"equipment leasing\",\"flex pay loans\",\"line of credit\",\"Making Goodwill a Part of Your Restaurant Marketing Strategy\",\"restaurant expansion\",\"restaurant financing\",\"restaurant funding\",\"restaurant leasing\",\"restaurant loans\",\"restaurant reopening\",\"restaurant reopneing\",\"Restaurant Trends\",\"small business expansion\",\"small business financing\",\"small business funding\",\"small business growth\",\"small business loans\",\"working capital\"],\"articleSection\":[\"Day-to-Day Business Operations\",\"Marketing\",\"Restaurant Financing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/\",\"name\":\"Making Goodwill a Part of Your Restaurant Marketing Strategy - ARF Financial\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg\",\"datePublished\":\"2020-07-14T13:35:02+00:00\",\"dateModified\":\"2022-01-20T23:25:42+00:00\",\"description\":\"Making Goodwill a Part of Your Restaurant Marketing Strategy- People by and large prefer to shop and dine at establishments with a decent moral compass.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#primaryimage\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Making Goodwill a Part of Your Restaurant Marketing Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.arffinancial.com\/development\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Making Goodwill a Part of Your Restaurant Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"name\":\"ARF Financial\",\"description\":\"Businesses Bank on Us\",\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\",\"name\":\"ARF Financial LLC\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"width\":792,\"height\":612,\"caption\":\"ARF Financial LLC\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\",\"name\":\"Robert Whited\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"caption\":\"Robert Whited\"},\"url\":\"https:\/\/www.arffinancial.com\/development\/author\/robert\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Making Goodwill a Part of Your Restaurant Marketing Strategy - ARF Financial","description":"Making Goodwill a Part of Your Restaurant Marketing Strategy- People by and large prefer to shop and dine at establishments with a decent moral compass.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Making Goodwill a Part of Your Restaurant Marketing Strategy - ARF Financial","og_description":"Making Goodwill a Part of Your Restaurant Marketing Strategy- People by and large prefer to shop and dine at establishments with a decent moral compass.","og_url":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/","og_site_name":"ARF Financial","article_published_time":"2020-07-14T13:35:02+00:00","article_modified_time":"2022-01-20T23:25:42+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg","type":"image\/jpeg"}],"author":"Robert Whited","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Whited","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/"},"author":{"name":"Robert Whited","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc"},"headline":"Making Goodwill a Part of Your Restaurant Marketing Strategy","datePublished":"2020-07-14T13:35:02+00:00","dateModified":"2022-01-20T23:25:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/"},"wordCount":532,"publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg","keywords":["affordable business loans","affordable small business growth","business expansion","business growth","business line of credit","business loans","coronavirus","coronavirus pandemic","covid-19","covid-19 pandemic","COVID19","equipment leasing","flex pay loans","line of credit","Making Goodwill a Part of Your Restaurant Marketing Strategy","restaurant expansion","restaurant financing","restaurant funding","restaurant leasing","restaurant loans","restaurant reopening","restaurant reopneing","Restaurant Trends","small business expansion","small business financing","small business funding","small business growth","small business loans","working capital"],"articleSection":["Day-to-Day Business Operations","Marketing","Restaurant Financing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/","url":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/","name":"Making Goodwill a Part of Your Restaurant Marketing Strategy - ARF Financial","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg","datePublished":"2020-07-14T13:35:02+00:00","dateModified":"2022-01-20T23:25:42+00:00","description":"Making Goodwill a Part of Your Restaurant Marketing Strategy- People by and large prefer to shop and dine at establishments with a decent moral compass.","breadcrumb":{"@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#primaryimage","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/07\/ARF-Blog-07142020.jpg","width":1200,"height":630,"caption":"Making Goodwill a Part of Your Restaurant Marketing Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.arffinancial.com\/development\/making-goodwill-a-part-of-your-restaurant-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.arffinancial.com\/development\/"},{"@type":"ListItem","position":2,"name":"Making Goodwill a Part of Your Restaurant Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.arffinancial.com\/development\/#website","url":"https:\/\/www.arffinancial.com\/development\/","name":"ARF Financial","description":"Businesses Bank on Us","publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arffinancial.com\/development\/#organization","name":"ARF Financial LLC","url":"https:\/\/www.arffinancial.com\/development\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","width":792,"height":612,"caption":"ARF Financial LLC"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc","name":"Robert Whited","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","caption":"Robert Whited"},"url":"https:\/\/www.arffinancial.com\/development\/author\/robert\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/34993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/comments?post=34993"}],"version-history":[{"count":8,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/34993\/revisions"}],"predecessor-version":[{"id":35941,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/34993\/revisions\/35941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media\/34994"}],"wp:attachment":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media?parent=34993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/categories?post=34993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/tags?post=34993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}