{"id":34503,"date":"2020-04-27T09:46:35","date_gmt":"2020-04-27T13:46:35","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=34503"},"modified":"2021-02-17T00:34:50","modified_gmt":"2021-02-17T05:34:50","slug":"the-post-covid-19-consumer","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/the-post-covid-19-consumer\/","title":{"rendered":"The Post-COVID-19 Consumer"},"content":{"rendered":"<h2><img class=\"aligncenter size-large wp-image-34504\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/04\/ARF-Blog-04282020-1024x538.jpg\" alt=\"The Post-COVID-19 Consumer\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/04\/ARF-Blog-04282020-1024x538.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/04\/ARF-Blog-04282020-300x158.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/04\/ARF-Blog-04282020-768x403.jpg 768w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/04\/ARF-Blog-04282020.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>The Post-COVID-19 Consumer<\/h2>\n<p>There\u2019s been a run on paper goods at the stores that are permitted to remain open during the coronavirus pandemic. Items we took for granted just 2 months ago\u2014paper towels, toilet paper, napkins\u2014are so hard to come by that we\u2019re starting to see an interesting shift in consumer mindsets. Maybe those cloth napkins we bought for a fancy dinner party aren\u2019t so annoying to dig out after all. And that bidet you thought was so absurd an idea before is starting to look pretty tempting (sales of the underside shower are <a href=\"https:\/\/www.wired.com\/story\/toilet-paper-shortage-bidet-sales-boom\/\">skyrocketing<\/a>). Consumers are being forced to think about their shopping behaviors in a whole new light as stay-at-home orders continue, merchants remain closed, and simple things are so in-demand we just can\u2019t locate them anymore. All this begs the question, what does the post-COVID-19 consumer look like?<\/p>\n<p><strong>Less Shopping<\/strong><\/p>\n<p>After the economy opens back up entirely, there is still a high likelihood that consumers will opt to stay in self-imposed isolation\u2014especially if <a href=\"https:\/\/www.businessinsider.com\/coronavirus-vaccine-may-be-impossible-to-produce-scientists-covid-2020-4\">no coronavirus vaccine<\/a> is available. A <a href=\"https:\/\/nypost.com\/2020\/04\/03\/nearly-9-out-of-10-americans-fear-catching-coronavirus-poll\/\">recent poll<\/a> found that \u201cnine out of 10 Americans are either somewhat or very concerned about being infected\u201d by the virus. Increased precautions are being taken by consumers, and with that comes a new mentality. We\u2019re becoming less and less reliant on having things instantly, or just popping out to the store to grab one thing. We\u2019re reducing our outings, doing the grocery shopping for loved ones, and preparing ourselves with stockpiles of non-perishable items to get us through the long haul. And our reliance on non-essentials like new clothing, manicures, home d\u00e9cor, and more has effectively come to a screeching halt. Did we need any of that stuff anyway? And when we\u2019re back to \u201cnormal,\u201d will we fall into our old consumer ways?<\/p>\n<p><strong>More Saving<\/strong><\/p>\n<p>Businesses big and small are laying off workers at a stunning rate. At this writing, it\u2019s predicted that <a href=\"https:\/\/www.businessinsider.com\/us-weekly-jobless-claims-preview-another-week-millions-unemployed-economy-2020-4\">April\u2019s unemployment rate<\/a> will be 15 percent. We\u2019re also being told more and more that we\u2019ll see another wave of the virus <a href=\"https:\/\/www.usatoday.com\/story\/news\/politics\/2020\/04\/22\/coronavirus-dr-anthony-fauci-says-i-am-convinced-second-wave\/3009131001\/\">hit us in the fall<\/a>. Regardless of which industry we work in, consumers are in a constant state of uncertainty over whether their jobs will be there in the morning. Couple unemployment fears with the very real shockwaves hitting the stock market, and you have a nation of consumers on edge. These factors combined will result in consumers spending less on non-essentials, opting instead to save every penny\u2014just in case.<\/p>\n<p><strong>Online Whenever Possible<\/strong><\/p>\n<p>From grocery delivery to curbside pickup and everything in between, the coronavirus has opened our eyes to the convenience of digital consumerism. Favorite restaurants that never offered delivery are now on speed dial. Our hesitation over services like <a href=\"https:\/\/www.businessinsider.com\/coronavirus-instacart-delivers-groceries-without-human-contact-2020-3\">Instacart<\/a> has vanished. And simple items like toothpaste and paper towels can now be delivered to our doorstep faster than we\u2019re able to make it to the store, thanks so retailers like Walmart and Amazon. The new \u201cnormal\u201d consumer may very well adopt this digital lifestyle for good, even post pandemic. Brick and mortar retailers will need to consider what this looks like for their business model and if major changes need to take place in order to survive.<\/p>\n<p>There\u2019s a very real shift happening right now, in all areas of our lives\u2014and in all areas of the globe. Retailers need to keep a close eye on trends in order to stay relevant with what is likely to be a very different consumer landscape in the coming months. Stay tuned to ARF Financial for the latest news and information on COVID-19. Remember, we\u2019re all in this together. So stay safe, stay healthy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Post-COVID-19 Consumer There\u2019s been a run on paper goods&#8230;<\/p>\n","protected":false},"author":5,"featured_media":34504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,698],"tags":[398,402,400,399,443,386,548,577,550,578,549,535,220,553,213,345,116,173,536,117,597,595,594,516,401,224,222,172,226,598,142],"class_list":{"0":"post-34503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-small-business-financing","9":"tag-affordable-business-loans","10":"tag-affordable-small-business-growth","11":"tag-business-expansion","12":"tag-business-growth","13":"tag-business-line-of-credit","14":"tag-business-loans","15":"tag-coronavirus","16":"tag-coronavirus-pandemic","17":"tag-covid-19","18":"tag-covid-19-pandemic","19":"tag-covid19","20":"tag-equipment-leasing","21":"tag-flex-pay-loans","22":"tag-hashtags","23":"tag-line-of-credit","24":"tag-restaurant-expansion","25":"tag-restaurant-financing","26":"tag-restaurant-funding","27":"tag-restaurant-leasing","28":"tag-restaurant-loans","29":"tag-restaurant-reopening","30":"tag-restaurant-reopening-after-coronavirus","31":"tag-restaurant-reopneing","32":"tag-restaurant-trends","33":"tag-small-business-expansion","34":"tag-small-business-financing","35":"tag-small-business-funding","36":"tag-small-business-growth","37":"tag-small-business-loans","38":"tag-the-post-covid-19-consumer","39":"tag-working-capital"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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