{"id":34201,"date":"2020-02-27T11:13:11","date_gmt":"2020-02-27T16:13:11","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=34201"},"modified":"2022-01-21T15:09:32","modified_gmt":"2022-01-21T20:09:32","slug":"how-to-overcome-a-bad-business-location","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/how-to-overcome-a-bad-business-location\/","title":{"rendered":"How to Overcome a Bad Business Location"},"content":{"rendered":"<p><img class=\"aligncenter size-large wp-image-34202\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02272020-1024x538.jpg\" alt=\"How to Overcome a Bad Business Location\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02272020-1024x538.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02272020-300x158.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02272020-768x403.jpg 768w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02272020.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>We are all hyper aware of how critical a great location is when it comes to your retail location. If you\u2019re on a dangerous block, or a section of town no one knows about, or even just situated next to a less-than-desirable retail neighbor, your sales can be affected\u2014and not in a good way. So, how can you make the most of your not-so-super retail real estate? That\u2019s what we\u2019ll discuss today!<\/p>\n<p><strong>Get Going with Advertising<\/strong><\/p>\n<p>Cash devoted to advertising is money well spent. Marketing is one of those areas we\u2019ll never tell you to skimp on, and it\u2019s why so many of our clients come to us for small business loans. Clients will get a risk-free <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/lines-of-credit\/?URLsource=blog\">line of credit<\/a> that offers 24\/7 access to 5 separate loan drafts and use it to beef up their marketing plans. If your business is desperate for passersby, create awareness from miles away with some outside-the-box thinking. Have a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wienermobile\">branded vehicle<\/a> that includes your company name, number, website, etc. that you drive on a regular basis. The more eye-catching, the better! Additionally, go big and bold with your store sign and shopping bags (reusable bags are key for longevity). Have employees rock your logo on their uniforms. Get a good-spirited staffer to dress in costume and wave a sign advertising your business outside. Remember, marketing isn\u2019t limited to mailers and social media posts. Anywhere you can splash your business name is a perfect advertising opportunity.<\/p>\n<p><strong>Get Yourself Out There<\/strong><\/p>\n<p>From neighboring retailers to local events, word-of-mouth is key to driving foot traffic. There are several ways to get your business\u2019s name out there. Dropping flyers in the doctor\u2019s office down the block or advertising your goods in the window of a neighboring non-competitive business are two ideas that won\u2019t break the bank <em>or <\/em>detract customers. Put some thought into joining your community business associations. There, you\u2019ll be able to connect with other small business owners who may be dealing with the same conundrum as you. Events such as sidewalk sales are a fun way to drum up awareness and sales, but be sure to check with your local agencies to learn if a special permit is required in your area. Invite media outlets to cover the events, post all about them on your social media accounts, and create a buzz with marketing materials or even giveaways.<\/p>\n<p><strong>Get an Online Presence<\/strong><\/p>\n<p>We\u2019ll say it until we\u2019re blue in the face: You need a digital presence to make a dent in your retail sales. This advice is even more significant if you\u2019re located off the beaten path. The more engaged you are with your customer base online, the more likely they are to visit your brick-and-mortar\u2014especially if you offer in-store promotions to sweeten the deal. Creating a human persona through your online channels, whether it be by sending out a topical email newsletter or leveraging <a href=\"https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/\">user-generated content<\/a>, is a surefire way to become a digital destination. And once you have the online following, the foot traffic will follow\u2014regardless of your location.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are all hyper aware of how critical a great&#8230;<\/p>\n","protected":false},"author":5,"featured_media":34202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[914,128,686],"tags":[398,402,400,399,443,386,535,220,542,213,345,116,173,536,117,401,224,222,172,226,142],"class_list":{"0":"post-34201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-aesthetics","8":"category-day-to-day-business-operations","9":"category-retail-financing","10":"tag-affordable-business-loans","11":"tag-affordable-small-business-growth","12":"tag-business-expansion","13":"tag-business-growth","14":"tag-business-line-of-credit","15":"tag-business-loans","16":"tag-equipment-leasing","17":"tag-flex-pay-loans","18":"tag-how-to-overcome-a-bad-business-location","19":"tag-line-of-credit","20":"tag-restaurant-expansion","21":"tag-restaurant-financing","22":"tag-restaurant-funding","23":"tag-restaurant-leasing","24":"tag-restaurant-loans","25":"tag-small-business-expansion","26":"tag-small-business-financing","27":"tag-small-business-funding","28":"tag-small-business-growth","29":"tag-small-business-loans","30":"tag-working-capital"},"acf":[],"yoast_head":"<!-- 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