{"id":34094,"date":"2020-02-19T12:10:17","date_gmt":"2020-02-19T17:10:17","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=34094"},"modified":"2021-02-17T13:19:34","modified_gmt":"2021-02-17T18:19:34","slug":"cpg-marketing-for-the-digital-world","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/cpg-marketing-for-the-digital-world\/","title":{"rendered":"CPG Marketing for the Digital World"},"content":{"rendered":"<p><a href=\"https:\/\/www.investopedia.com\/terms\/c\/cpg.asp\" class=\"broken_link\"><img class=\"aligncenter size-large wp-image-34095\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02192020-1024x538.jpg\" alt=\"CPG Marketing for the Digital World\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02192020-1024x538.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02192020-300x158.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02192020-768x403.jpg 768w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2020\/02\/ARF-Blog-02192020.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Consumer packaged goods<\/a>, or CPGs, are essentials used by most citizens every day that require regular replacement. Things like toothpaste, foods, over-the-counter drugs, and more. Now that we\u2019re living in a world where nearly everything can be purchased online in a pinch and delivered in a dash, CPG marketing has become quite the buzzword. As reported on <a href=\"https:\/\/www.investopedia.com\/terms\/c\/cpg.asp\" class=\"broken_link\">Investopedia<\/a>, \u201cWhile consumer demand for CPGs largely remains constant, this is nevertheless a highly competitive sector, due to high market saturation and low consumer switching costs, where consumers can easily and cheaply switch their brand loyalties.\u201d<\/p>\n<p><strong>The Importance of Mobile<\/strong><\/p>\n<p>As one of the largest industries in North America, it\u2019s no wonder CPG brands are constantly vying for shelf space and a prominent spot in front of consumers\u2019 eyes. CPG marketers now spend more money on digital marketing than on all forms of traditional marketing <em>combined, <\/em>says a study released by <a href=\"https:\/\/adage.com\/article\/cmo-strategy\/study-cpg-spends-digital-traditional-advertising-combined\/308077\">Cadent Consulting Group<\/a>. Would you guess that digital sales will <a href=\"https:\/\/www.statista.com\/topics\/871\/online-shopping\/\">hit nearly $5 trillion by 2021<\/a>, and CPG sales will make up about $720 billion of that? Most of these sales will be placed via smartphone, which means you\u2019ll be missing out on beaucoup bucks if your business doesn\u2019t implement a mobile-first marketing strategy. Obviously an app would make sense (and a <a href=\"https:\/\/www.arffinancial.com\/development\/loans-by-product\/lines-of-credit\/?URLsource=blog\">line of credit<\/a> to help get it off the ground),&nbsp; but consumers also expect to research their choices online before purchasing; read reviews from actual users; and enjoy a personalized experience when shopping your site online.<\/p>\n<p><strong>Omni-Channel Campaigns<\/strong><\/p>\n<p>There are plenty of marketing channels available to us these days. From email to direct mail to social media and beyond, we\u2019re able to reach our target audiences anywhere they go. To create loyalty with your CPGs, you need to implement a marketing strategy that straddles a wide range of channels. In fact, <a href=\"https:\/\/www.salesforce.com\/blog\/2015\/04\/takes-6-8-touches-generate-viable-sales-lead-heres-why-gp.html\">Salesforce<\/a> reported that you need to reach a customer with 6 to 8 \u201ctouchpoints\u201d before they commit to a sale. The article goes on to note that consumers are \u201cincreasingly immune to traditional advertising and sales methodologies, meaning they conduct more independent research and take more convincing before they\u2019re sold on making a purchase.\u201d Which touchpoints to enact are dependent on your target audience. What channels are they engaged with most?<\/p>\n<p><strong>Be Authentic<\/strong><\/p>\n<p>Consumers are savvier than ever. They expect authenticity in their marketing campaigns, such as videos of real-life users testing out a product. They want to know how the products you\u2019re trying to sell them can be used in real life. So perhaps it\u2019s time to cut back on the glitzy photo shoots and engage in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Influencer_marketing\">influencer marketing<\/a> or user-generated content. The more authentic your brand is perceived, the more trust and loyalty you\u2019ll build with your consumer base. And that, of course, means dollar signs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer packaged goods, or CPGs, are essentials used by most&#8230;<\/p>\n","protected":false},"author":5,"featured_media":34095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,112,686],"tags":[398,402,400,399,443,386,539,535,220,213,538,345,116,173,536,117,516,493,401,224,222,172,226,142],"class_list":{"0":"post-34094","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-marketing","9":"category-retail-financing","10":"tag-affordable-business-loans","11":"tag-affordable-small-business-growth","12":"tag-business-expansion","13":"tag-business-growth","14":"tag-business-line-of-credit","15":"tag-business-loans","16":"tag-cpg-marketing-for-the-digital-world","17":"tag-equipment-leasing","18":"tag-flex-pay-loans","19":"tag-line-of-credit","20":"tag-mobile-app-for-your-restaurant","21":"tag-restaurant-expansion","22":"tag-restaurant-financing","23":"tag-restaurant-funding","24":"tag-restaurant-leasing","25":"tag-restaurant-loans","26":"tag-restaurant-trends","27":"tag-small-business-blog","28":"tag-small-business-expansion","29":"tag-small-business-financing","30":"tag-small-business-funding","31":"tag-small-business-growth","32":"tag-small-business-loans","33":"tag-working-capital"},"acf":[],"yoast_head":"<!-- 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