{"id":33194,"date":"2019-11-13T13:03:11","date_gmt":"2019-11-13T18:03:11","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=33194"},"modified":"2021-09-21T10:41:42","modified_gmt":"2021-09-21T14:41:42","slug":"give-your-hotel-a-rating-boost","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/give-your-hotel-a-rating-boost\/","title":{"rendered":"Give Your Hotel A Rating Boost"},"content":{"rendered":"<h2><img class=\"aligncenter size-large wp-image-33195\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11132019-1024x538.jpg\" alt=\"Give Your Hotel A Rating Boost\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11132019-1024x538.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11132019-300x158.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11132019-768x403.jpg 768w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11132019.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Give Your Hotel A Rating Boost<\/h2>\n<p>We are always talking about the significance a <a href=\"https:\/\/www.arffinancial.com\/development\/customer-reviews-and-feedback\/?urlsource=blog\">great review<\/a> can have for your small business. With more and more consumers turning to sites like Yelp and TripAdvisor to get information from peers on the best restaurants, hotels, and stores around, it\u2019s worth paying extra attention to your hotel\u2019s digital reputation. A ratings boost not only serves to increase the popularity of your hotel, it\u2019s clear this will translate into increased sales as well. A <a href=\"https:\/\/www.wsj.com\/articles\/for-hotels-online-reviews-really-matter-to-the-bottom-line-1479477602\">Wall Street Journal<\/a> article reported that a \u201c1-point increase in a hotel\u2019s rating is associated with a 6.5-percent increase in demand and a 1.5-percent increase in price.\u201d Interested to learn more? Today, we\u2019re talking strategy\u2014and how you can give your hotel a ratings kick.<\/p>\n<p><strong>WiFi is Key<\/strong><\/p>\n<p>Obviously. Everything is digital these days, and not all travelers can afford a personal hotspot. At Beta News, we <a href=\"https:\/\/betanews.com\/2014\/07\/07\/poor-wi-fi-risks-losing-hotels-repeat-business\/\" class=\"broken_link\">recently read that<\/a> \u201cAround a third of leisure travelers say they would not return to a hotel that offered inadequate wireless access, a number which rises to two-thirds of business guests.\u201d Point blank: Wifi is a non-negotiable. And almost as important is that it\u2019s free, and reliable. Taking into account that an internet connection is a no-brainer for travelers, it may not necessarily raise your star rating if you offer it. But not offering this service? That\u2019s a recipe for ratings that are less-than desirable. Give your guests what they want\u2014it\u2019ll pay for itself in the long run.<\/p>\n<p><strong>Encourage Reviews<\/strong><\/p>\n<p>Love \u2018em or hate \u2018em, online reviews are the key to increasing your hotel\u2019s star rating. While it\u2019s ideal to have positive reviews, truthfully you know there will likely be some negative ones as well. The key to creating a digital persona that\u2019s welcoming and understanding is all in the way you react to your online feedback. Respond to your reviews\u2014both positive and negative\u2014to let guests and potential patrons know you\u2019re aware of their voices and willing to fix any issues. Damage control is the best method to repair a broken relationship.<\/p>\n<p>Don\u2019t be shy about touting all the good things people say about your hotel, either. There\u2019s nothing wrong with a little back-patting. Publicize great feedback on your website and social media accounts to encourage new patrons and nurture existing customer relationships.<\/p>\n<p><strong>Keep Your Digital Presence Updated<\/strong><\/p>\n<p>Sites like TripAdvisor (and even your own website) offer the opportunity to create a profile that needs to be updated regularly. Make sure all of your hotel amenities are listed, your lodging details are up-to-date, and there are plenty of recent photographs available. Keeping current is the perfect way to make sure guests are aware of all the awesome things they can expect with their stay.<\/p>\n<p>By following these simple strategies, over time your hotel can expect to see a nice little boost in its ratings. It\u2019s a competitive landscape out there. But with proper management of your digital footprint, sunny skies are just ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Give Your Hotel A Rating Boost We are always talking&#8230;<\/p>\n","protected":false},"author":5,"featured_media":33195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,691],"tags":[398,402,400,399,443,486,485,220,483,489,484,490,213,488,487,401,224,222,172,226,142],"class_list":{"0":"post-33194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-hotel-financing","9":"tag-affordable-business-loans","10":"tag-affordable-small-business-growth","11":"tag-business-expansion","12":"tag-business-growth","13":"tag-business-line-of-credit","14":"tag-consumer-hotel-reviews","15":"tag-consumer-reviews-for-hotels","16":"tag-flex-pay-loans","17":"tag-hotel-ratings","18":"tag-hotel-ratings-online","19":"tag-hotel-reviews","20":"tag-hotel-reviews-online","21":"tag-line-of-credit","22":"tag-online-hotel-ratings","23":"tag-online-hotel-reviews","24":"tag-small-business-expansion","25":"tag-small-business-financing","26":"tag-small-business-funding","27":"tag-small-business-growth","28":"tag-small-business-loans","29":"tag-working-capital"},"acf":[],"yoast_head":"<!-- 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