{"id":33190,"date":"2019-11-12T11:37:33","date_gmt":"2019-11-12T16:37:33","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=33190"},"modified":"2023-10-25T18:07:09","modified_gmt":"2023-10-25T22:07:09","slug":"rebrand-or-refresh-whats-best-for-your-business","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/rebrand-or-refresh-whats-best-for-your-business\/","title":{"rendered":"Rebrand or Refresh&#8211;What\u2019s Best for Your Business?"},"content":{"rendered":"<h2><strong><img class=\"aligncenter size-large wp-image-33191\" src=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11122019-1024x538.jpg\" alt=\"Rebrand or Refresh--What\u2019s Best for Your Business?\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11122019-1024x538.jpg 1024w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11122019-300x158.jpg 300w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11122019-768x403.jpg 768w, https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/11\/ARF-Blog-11122019.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Rebrand or Refresh&#8211;What\u2019s Best for Your Business?<\/strong><\/h2>\n<p>Your brand is your business\u2019s identity. It\u2019s your calling card, and it plays a significant role in how customers perceive you. However, brands can go stale (what doesn\u2019t have a shelf life these days?), which necessitates a little\u2014or big\u2014change in the way you put your business out into the world. Today, we\u2019ll cover the ins and outs of refreshing and rebranding to help you determine which is best for your business.<\/p>\n<p><strong>Why Do You Need It?<\/strong><\/p>\n<p>There are loads of scenarios that might have you thinking of shaking things up for your business. Maybe your sales are flat or failing and you want to switch up your marketing and look. Perhaps your color palette was pretty in the 90s, but not so much anymore. Or there\u2019s always the possibility that your business vision has changed since you opened your doors, and it\u2019s time for an alignment. Has your audience changed? Reassess your new clientele and focus on branding that\u2019s geared toward them.<\/p>\n<p><strong>What\u2019s the Difference?<\/strong><\/p>\n<p>A brand refresh and total rebrand might seem synonymous, but the two couldn\u2019t be further from each other. Think of the terms this way: a brand \u201crefresh\u201d is like a minor business makeover, like adding a fresh coat of paint and updating your logo; a \u201crebrand\u201d is basically taking your business down to the studs and starting again. One is less risky, the other is extreme. But both have their place. Which one is right for your business? You\u2019ll want to research how customers see your business, how the market views your industry, and learn what you need to do in order to appeal to the masses.<\/p>\n<p><strong>How to Refresh<\/strong><\/p>\n<p>A brand refresh is typically a cosmetic undertaking. Think new paint\/color schemes, an updated logo, or new tagline. You can even consider adding new services, such as delivery options or in-store pick-up. With a refresh, the \u201cbones\u201d of what your customers love about your business remain unchanged, which makes this option inherently less risky.<\/p>\n<p><strong>How to Rebrand<\/strong><\/p>\n<p>Taking the leap into a rebrand is generally necessary if you\u2019ve determined your position in the marketplace needs a serious overhaul. Yes, your rebrand will likely include topical updates like paint, logos, and taglines. But you\u2019ll also need to revisit essentially everything that makes your business what it is right now. Think of it as hitting the restart button. Research is critical, as is creating a brand-new value proposition. You\u2019ll also need to be okay with the fact that you\u2019re leaving behind most of the things that got your business where it is. This includes your marketing materials and maybe even your business name. When you\u2019re ready to emerge with your new rebrand, you\u2019ll want to have a solid marketing strategy to communicate what your business is all about now.<\/p>\n<p>Taking a step back to reevaluate your brand identity can really pay for itself in the long run. Until then, be sure you\u2019re set with the cash you need to truly make a difference with your marketing scheme. A loan from ARF Financial is not only one of the easiest, quickest small business loans available, but it\u2019s also backed by personal loan consultants with decades of experience between them. We\u2019ll help you every step of the way to determine the perfect product for your business. A no-risk <a href=\"https:\/\/arffinancial.force.com\/portal\/ARFRegistration?urlsource=blog\" class=\"broken_link\">offer<\/a> takes just minutes to fill out online. And funding? We can get you set with a cash injection in a matter of days. <a href=\"https:\/\/www.arffinancial.com\/development\/?urlsource=blog\">Stop by<\/a> to learn more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebrand or Refresh&#8211;What\u2019s Best for Your Business? Your brand is&#8230;<\/p>\n","protected":false},"author":5,"featured_media":33191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,698],"tags":[398,402,400,399,443,220,213,480,479,481,482,401,224,222,172,226,142],"class_list":{"0":"post-33190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-small-business-financing","9":"tag-affordable-business-loans","10":"tag-affordable-small-business-growth","11":"tag-business-expansion","12":"tag-business-growth","13":"tag-business-line-of-credit","14":"tag-flex-pay-loans","15":"tag-line-of-credit","16":"tag-rebrand","17":"tag-rebranding-a-small-business","18":"tag-rebranding-your-restaurant","19":"tag-restaurant-rebrand","20":"tag-small-business-expansion","21":"tag-small-business-financing","22":"tag-small-business-funding","23":"tag-small-business-growth","24":"tag-small-business-loans","25":"tag-working-capital"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebrand or Refresh-What\u2019s Best for Your Business? - ARF Financial<\/title>\n<meta name=\"description\" content=\"Rebrand or Refresh--What\u2019s Best for Your Business? 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