{"id":32825,"date":"2019-10-03T11:32:53","date_gmt":"2019-10-03T15:32:53","guid":{"rendered":"https:\/\/www.arffinancial.com\/development\/?p=32825"},"modified":"2021-02-17T13:43:34","modified_gmt":"2021-02-17T18:43:34","slug":"keep-current-in-marketing-trends","status":"publish","type":"post","link":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/","title":{"rendered":"Keep Current in Marketing Trends"},"content":{"rendered":"

\"KeepKeep Current in Marketing Trends<\/strong><\/h2>\n

Any business owner (or teenager, for that matter) can attest to the fact that keeping up with trends can be exhausting. Our fast-paced society lends itself beautifully to fads coming and going in the blink of an eye. Nowhere does this exist more prevalently than the marketing industry. Believe it or not, everything from the medium to the copy to the imagery of a marketing tactic is changing on a near-daily basis. Tired? We know it. Here, we\u2019ll offer some tips on how to keep current in marketing trends\u2014before your strategy grows stale.<\/p>\n

First, let us explain the value in staying updated with marketing trends. You may have a strategy that\u2019s working just fine, and perhaps you\u2019re questioning why you\u2019d rock the boat. A word of advice: what\u2019s working today may take a turn for the worst tomorrow. American consumers are unpredictable and constantly keeping us on our toes, so it\u2019s best to have a close eye on where marketing is headed. You\u2019ll have a competitive edge in knowing what\u2019s trendy at the moment; customer satisfaction will increase since you\u2019re hip to what\u2019s new; and it\u2019ll push your business to innovate, especially in a world where businesses are so cautious to stray from what they know.<\/p>\n

Restaurant Industry News<\/strong><\/p>\n

This might seem slightly obvious, but it\u2019s our best piece of advice. If you\u2019re not subscribed to industry newsletters or regularly perusing the latest information about marketing your restaurant, you\u2019re missing out. Anything from journals to magazines to blogs<\/a> is chock-full of updates on marketing trends. To keep your business current, be sure to stay on top of these publications.<\/p>\n

Embrace Feedback<\/strong><\/p>\n

Listening to industry leaders\u2019 marketing advice is definitely a winning idea. But so is forging your own path to marketing success. And how do you do that? By listening. Gathering customer feedback is hands-down the easiest, most reliable method for developing your own best marketing practices based on real-world advice. Put your ego aside and open your mind to the ideas your patrons throw out. Not only will your guests feel as though they\u2019re being heard, but you can blaze a marketing trail for other restaurant owners.<\/p>\n

Keep an Eye on the Competition<\/strong><\/p>\n

Similar to taking guest feedback into consideration to stay on top of marketing trends, you can also lean on your competitors\u2019 strategies to realize what\u2019s new and working (or not working) in marketing your business. Competition down the street may be privy to a trend you\u2019re not aware of, and you can always take that trend and throw your own spin on it.<\/p>\n

Set up Google Alerts<\/strong><\/p>\n

No time? No problem. As defined by Wikipedia, Google alerts<\/a> send \u201cemails to the user when it finds new results\u2014such as web pages, newspaper articles, blogs, or scientific research\u2014that match the user’s search term(s).\u201d In setting up a Google alert (you can do so here<\/a>), you\u2019ll be notified regularly when any new content is posted about whatever you\u2019ve entered as a search term or phrase. With this method, you\u2019ll have the unique ability to stay updated in real-time on the latest industry trends.<\/p>\n

For more marketing ideas fresh out of the oven, be sure to check out The Pantry<\/a> every week. Here at ARF Financial, we\u2019re always working on new recipes for success\u2014from marketing strategies to new loan products and everything in between, there\u2019s something for every palate. We can\u2019t wait to see you!<\/p>\n","protected":false},"excerpt":{"rendered":"

Keep Current in Marketing Trends Any business owner (or teenager,…<\/p>\n","protected":false},"author":5,"featured_media":32826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[128,112,690],"tags":[398,402,400,399,443,220,213,456,163,457,401,224,222,172,226,454,455,142],"class_list":{"0":"post-32825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-day-to-day-business-operations","8":"category-marketing","9":"category-restaurant-financing","10":"tag-affordable-business-loans","11":"tag-affordable-small-business-growth","12":"tag-business-expansion","13":"tag-business-growth","14":"tag-business-line-of-credit","15":"tag-flex-pay-loans","16":"tag-line-of-credit","17":"tag-marketing-trends","18":"tag-restaurant-marketing","19":"tag-restaurant-marketing-trends","20":"tag-small-business-expansion","21":"tag-small-business-financing","22":"tag-small-business-funding","23":"tag-small-business-growth","24":"tag-small-business-loans","25":"tag-small-business-marketing","26":"tag-small-business-marketing-trends","27":"tag-working-capital"},"acf":[],"yoast_head":"\nKeep Current in Marketing Trends - ARF Financial<\/title>\n<meta name=\"description\" content=\"Keep Current in Marketing Trends- Here, we\u2019ll offer some tips on how to keep current in marketing trends\u2014before your strategy grows stale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep Current in Marketing Trends - ARF Financial\" \/>\n<meta property=\"og:description\" content=\"Keep Current in Marketing Trends- Here, we\u2019ll offer some tips on how to keep current in marketing trends\u2014before your strategy grows stale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"ARF Financial\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-03T15:32:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-17T18:43:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Whited\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Whited\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/\"},\"author\":{\"name\":\"Robert Whited\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\"},\"headline\":\"Keep Current in Marketing Trends\",\"datePublished\":\"2019-10-03T15:32:53+00:00\",\"dateModified\":\"2021-02-17T18:43:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/\"},\"wordCount\":603,\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg\",\"keywords\":[\"affordable business loans\",\"affordable small business growth\",\"business expansion\",\"business growth\",\"business line of credit\",\"flex pay loans\",\"line of credit\",\"marketing trends\",\"restaurant marketing\",\"restaurant marketing trends\",\"small business expansion\",\"small business financing\",\"small business funding\",\"small business growth\",\"small business loans\",\"small business marketing\",\"small business marketing trends\",\"working capital\"],\"articleSection\":[\"Day-to-Day Business Operations\",\"Marketing\",\"Restaurant Financing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/\",\"name\":\"Keep Current in Marketing Trends - ARF Financial\",\"isPartOf\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg\",\"datePublished\":\"2019-10-03T15:32:53+00:00\",\"dateModified\":\"2021-02-17T18:43:34+00:00\",\"description\":\"Keep Current in Marketing Trends- Here, we\u2019ll offer some tips on how to keep current in marketing trends\u2014before your strategy grows stale.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#primaryimage\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Keep Current in Marketing Trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.arffinancial.com\/development\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keep Current in Marketing Trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#website\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"name\":\"ARF Financial\",\"description\":\"Businesses Bank on Us\",\"publisher\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#organization\",\"name\":\"ARF Financial LLC\",\"url\":\"https:\/\/www.arffinancial.com\/development\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"contentUrl\":\"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png\",\"width\":792,\"height\":612,\"caption\":\"ARF Financial LLC\"},\"image\":{\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc\",\"name\":\"Robert Whited\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g\",\"caption\":\"Robert Whited\"},\"url\":\"https:\/\/www.arffinancial.com\/development\/author\/robert\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keep Current in Marketing Trends - ARF Financial","description":"Keep Current in Marketing Trends- Here, we\u2019ll offer some tips on how to keep current in marketing trends\u2014before your strategy grows stale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/","og_locale":"en_US","og_type":"article","og_title":"Keep Current in Marketing Trends - ARF Financial","og_description":"Keep Current in Marketing Trends- Here, we\u2019ll offer some tips on how to keep current in marketing trends\u2014before your strategy grows stale.","og_url":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/","og_site_name":"ARF Financial","article_published_time":"2019-10-03T15:32:53+00:00","article_modified_time":"2021-02-17T18:43:34+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg","type":"image\/jpeg"}],"author":"Robert Whited","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Whited","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#article","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/"},"author":{"name":"Robert Whited","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc"},"headline":"Keep Current in Marketing Trends","datePublished":"2019-10-03T15:32:53+00:00","dateModified":"2021-02-17T18:43:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/"},"wordCount":603,"publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg","keywords":["affordable business loans","affordable small business growth","business expansion","business growth","business line of credit","flex pay loans","line of credit","marketing trends","restaurant marketing","restaurant marketing trends","small business expansion","small business financing","small business funding","small business growth","small business loans","small business marketing","small business marketing trends","working capital"],"articleSection":["Day-to-Day Business Operations","Marketing","Restaurant Financing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/","url":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/","name":"Keep Current in Marketing Trends - ARF Financial","isPartOf":{"@id":"https:\/\/www.arffinancial.com\/development\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#primaryimage"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg","datePublished":"2019-10-03T15:32:53+00:00","dateModified":"2021-02-17T18:43:34+00:00","description":"Keep Current in Marketing Trends- Here, we\u2019ll offer some tips on how to keep current in marketing trends\u2014before your strategy grows stale.","breadcrumb":{"@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#primaryimage","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2019\/10\/ARF-Blog-10032019.jpg","width":1200,"height":630,"caption":"Keep Current in Marketing Trends"},{"@type":"BreadcrumbList","@id":"https:\/\/www.arffinancial.com\/development\/keep-current-in-marketing-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.arffinancial.com\/development\/"},{"@type":"ListItem","position":2,"name":"Keep Current in Marketing Trends"}]},{"@type":"WebSite","@id":"https:\/\/www.arffinancial.com\/development\/#website","url":"https:\/\/www.arffinancial.com\/development\/","name":"ARF Financial","description":"Businesses Bank on Us","publisher":{"@id":"https:\/\/www.arffinancial.com\/development\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arffinancial.com\/development\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.arffinancial.com\/development\/#organization","name":"ARF Financial LLC","url":"https:\/\/www.arffinancial.com\/development\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/","url":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","contentUrl":"https:\/\/www.arffinancial.com\/development\/wp-content\/uploads\/2018\/06\/ARFFinancialHorizontal.png","width":792,"height":612,"caption":"ARF Financial LLC"},"image":{"@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/ab727372fcd4ff548d759472b7c7fecc","name":"Robert Whited","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arffinancial.com\/development\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c48be6a0ddfcae4b85fd444fdab27d247b8fef19292a5249b0340af7e31ea9a5?s=96&d=mm&r=g","caption":"Robert Whited"},"url":"https:\/\/www.arffinancial.com\/development\/author\/robert\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/32825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/comments?post=32825"}],"version-history":[{"count":2,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/32825\/revisions"}],"predecessor-version":[{"id":32828,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/posts\/32825\/revisions\/32828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media\/32826"}],"wp:attachment":[{"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/media?parent=32825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/categories?post=32825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arffinancial.com\/development\/wp-json\/wp\/v2\/tags?post=32825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}